Digital Brand - Publications - Faculty & Research

22 May 2017
Lessons from the Classroom

A Luxury Industry Veteran Teaches the Importance of Aesthetics to Budding Business Leaders

former MTV VJ) Sian-Pierre Regis, founder of the online publication Swagger and a frequent pop culture contributor to CNN Headline News and Men’s Journal; Michelle Goldman, a partner at the venture capital firm Ignition Partners, who sits on the board of several View Details

Keywords: by Carmen Nobel; Beauty & Cosmetics; Apparel & Accessories; Auto; Tourism

February 2021 (Revised March 2022)
Case

TikTok in 2020: Super App or Supernova?

By: Jeffrey F. Rayport, Dan Maher and Dan O'Brien

TikTok’s parent company, ByteDance, was launched in 2012 around a simple idea – helping users entertain themselves on their smartphones while on the Beijing Subway. In less than a decade, it had become one of the world’s most valuable private companies, with investors... View Details

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29 Jan 2013
First Look

First Look: Jan. 29

different non-work identity management strategies-namely assenting to, complying with, resisting, or inverting the pressures-and delineate the consequences of these strategies for people and their organizations/occupations. Expected Firm Altruism, Quality Provision,... View Details

Keywords: Sean Silverthorne

12 Feb 2013
First Look

First Look: Feb. 12

Publication:Wiley Encyclopedia of Management Abstract Now in its third edition, this multi-volume Encyclopedia of Management has been revised and updated to chart the major developments that have occurred in digital technologies, ethics... View Details

Keywords: Sean Silverthorne

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Business Insights Blog | HBS Online

News & Events Productivity Staff Spotlight Strategy Student Profiles Technology Work-Life Balance Courses Courses AI Essentials for Business Alternative Investments Business Analytics Business Strategy Business and Climate Change CLIMB CORe Creating View Details

November 2018 (Revised January 2022)
Case

JUUL and the Vaping Revolution

By: Michael W. Toffel, John Masko and Sarah Mehta

In late 2019, San Francisco-based electronic cigarette (e-cigarette) maker JUUL Labs (pronounced “jewel”) faced intense pressure. Sales of JUUL products exceeded $1 billion in 2018, dominating the e-cigarette category. While JUUL Labs’ stated goal was to help current... View Details

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Online Entrepreneurship & Innovation Courses | HBS Online

New Credential of Digital Innovation and Strategy Build the skill set and strategic acumen to compete in the digital world through a combination of forward-looking coursework, unique team activities with a... View Details

06 Oct 2020
Sharpening Your Skills

18 Tips Managers Can Use to Lead Through COVID's Rising Waters

Protect and Pivot Boris Groysberg, Richard P. Chapman Professor of Business Administration. MARKETING Tip: Tailor your brand stories to the new reality. Which types of brand stories should companies tell?... View Details

Keywords: by Sean Silverthorne

23 Sep 2022
Research & Ideas

8 Strategies to Sustain Business Innovation

caution that it’s a mistake to dwell on the familiar for too long, because the real audience is looking for “what is new, fresh, and unique.” 7. Focus on the job to be done One of the most challenging tensions is between product and purpose in sustaining a unique View Details

Keywords: by Lane Lambert

01 Sep 2023
News

Made in Italy

Sophus Reinert, Dante Roscini, and Arthur Segel) Japan: Innovation Through the Fusion of Digital and Analog (led by professors Hirotaka Takeuchi and Ramon Casadesus-Masanell) London: Entrepreneurship in the UK and Europe (led by Greg... View Details

Keywords: April White

01 Jun 2023
News

Buy Big, Sell Small

cofounder of ApnaKlub, a wholesale digital platform that helps kirana owners aggregate their buying power and access credit tools and other services. “These are micro businesses that run on tight margins. If shopkeepers run out of... View Details

Keywords: Deborah Blagg; retail; supply chain management; entrepreneurship; leadership; innovation; Miscellaneous Store Retailers; Retail Trade

01 Sep 2023
News

Global Outposts Expand HBS’s Intellectual Footprint

Since taking over as CEO of Tata Steel in 2013, T. V. Narendran had sought to transform India’s oldest steel manufacturing firm to ready it for a rapidly evolving business world. He instilled financial discipline, acquired new businesses, and launched digital... View Details

Keywords: Jennifer Gillespie

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Advisory Board - Entrepreneurship

opportunities. He graduated from Kenyon College, has one daughter, and lives in Wellesley, MA. Marla Malcolm Beck (MBA 1998), Bluemercury Marla Malcolm Beck is the co-founder and CEO of Bluemercury Inc., a high-growth luxury beauty retailer and cosmetics View Details

19 Apr 2004
Research & Ideas

Birth of the American Salesman

industries that traditionally invested heavily in salesmen—insurance, automobiles, office machines, branded foods, and pharmaceuticals—did so because they believed salesmen were effective and persuasive in creating demand. American... View Details

Keywords: by Laura Linard

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The Art of American Advertising: 1865 - 1910

“Posting” Brand Name Management A Marketing Revolution “Advertising is a distinct art, as much so as the art of coal mining or of engine building,” noted copywriter and author Nathaniel C. Fowler wrote in 1889. 1 Fowler was referring to... View Details

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Winners & Runners-Up | New Venture Competition

African migrants. Feather Health Kirsten Soong (MBA 2022) Daniel Navarro Mariya Rivkin (MBA 2022) Social Enterprise Track Runner-Up An AI driven digital platform to help people with chronic pain. CardioPhi Nishu Uppal (MD/MBA 2022) Sajad... View Details

01 Dec 2023
News

Case Study: Staking a Claim

traditionally associated with growing up and choosing instead to rent cars and apartments, even if they have the means to buy. Surround is a digital insurance agency that operates in 30 states and offers just the right insurance for these... View Details

Keywords: Jen McFarland Flint; Insurance Carriers and Related Activities; Finance

28 Nov 2018
HBS Case

On Target: Rethinking the Retail Website

provide new opportunities,” Datar says. “Even today, not all retailers have embraced data fully to the point where they think of themselves as data companies, and it might be why many companies are suffering.” Several traditional retailers are indeed tripping over the... View Details

Keywords: by Dina Gerdeman; Retail

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HBS Alumni Conference: Accelerating Climate Solutions - Alumni

and child-welfare agencies. Bonita C. Stewart (MBA 1983) Board Partner, Gradient Ventures Bonita C. Stewart (MBA 1983) Board Partner, Gradient Ventures Bonita Stewart has extensive consumer technology and operational experience, as her career spans over four decades of... View Details

30 Nov 2023
Blog Post

College Students, Take a Sneak Peek at the HBS MBA

Dr. Youngme Moon is the Donald K. David Professor of Business at Harvard Business School. Professor Moon's research sits at the intersection of strategy, branding innovation, and culture, with a particular focus on youth and the View Details

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