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- Faculty Publications (3,960)
Show Results For
- All HBS Web
(8,598)
- People (21)
- News (1,755)
- Research (5,668)
- Events (73)
- Multimedia (77)
- Faculty Publications (3,960)
- 2007
- Working Paper
Extremeness Seeking: When and Why Consumers Prefer the Extremes
By: John T. Gourville and Dilip Soman
Gourville, John T., and Dilip Soman. "Extremeness Seeking: When and Why Consumers Prefer the Extremes." Harvard Business School Working Paper, No. 07-092, May 2007.
- 1999
- Chapter
Foreign Direct Investment and the Demand for Protection in the United States
By: John Goodman, Debora Spar and David B. Yoffie
Goodman, John, Debora Spar, and David B. Yoffie. "Foreign Direct Investment and the Demand for Protection in the United States." In Trade and Investment Policy, edited by Thomas Brewer. Edward Elgar Publishing, 1999.
- Fast Answer
Consumer goods: market research
Where do I find market reports on consumer goods? Passport
Offers quantitative data on consumer lifestyles, retailing, consumer markets,View Details
Offers quantitative data on consumer lifestyles, retailing, consumer markets,
- March 2002 (Revised July 2002)
- Case
TiVo in 2002: Consumer Behavior
Brodie Keast is anxious to understand the sharp contrast between the inertia of prospects and the deep emotional response shown by converted users of TiVo. After an overview of the company's situation and problems, the case focuses on different kinds of data (sales... View Details
Wathieu, Luc R., and Michael A. Zoglio. "TiVo in 2002: Consumer Behavior." Harvard Business School Case 502-062, March 2002. (Revised July 2002.)
- 26 Mar 2012
- Research & Ideas
What Neuroscience Tells Us About Consumer Desire
brain data to play a key role in future research on consumer choice. (In a recent HBS industry background note on neuromarketing, she discusses the techniques that have helped researchers decode secrets such as why people love... View Details
- 29 Aug 2023
- News
Helping Consumers Decarbonize their Purchases
Subscribe on iTunes Subscribe on Spotify More Skydeck episodes Hi, this is Dan Morrell, host of Skydeck. In this episode, we’re going to be highlighting an episode of another HBS podcast: Climate Rising, which focuses on what businesses are doing, can do, and should do... View Details
- January 2004
- Article
From Supply Chain to Demand Chain: The Role of Lead Time Reduction in Improving Demand Chain Performance
By: Suzanne de Treville, Roy D. Shapiro and Ari-Pekka Hameri
de Treville, Suzanne, Roy D. Shapiro, and Ari-Pekka Hameri. "From Supply Chain to Demand Chain: The Role of Lead Time Reduction in Improving Demand Chain Performance." Journal of Operations Management 21, no. 6 (January 2004): 613–627.
- 06 Nov 2023
- Video
The Value of an MBA in Manufacturing, Consumer Products, and Retail
- April 2011
- Teaching Note
Santander Consumer Finance (TN)
Teaching Note for 711015. View Details
- 1986
- Book
Cases in Consumer Behavior
By: F. Stewart DeBruicker, John A. Quelch and Scott Ward
DeBruicker, F. Stewart, John A. Quelch, and Scott Ward. Cases in Consumer Behavior. 2nd ed. Englewood Cliffs, NJ: Prentice Hall, 1986.
- 2010
- Working Paper
A Brief Postwar History of U.S. Consumer Finance
By: Andrea Ryan, Gunnar Trumbull and Peter Tufano
This article describes the consumer finance sector in the US since World War II. We first define the sector in terms of the functions delivered by firms (payments, savings/investing, borrowing, managing risk, and providing advice.) We provide time series evidence on... View Details
Keywords: Decision Choices and Conditions; Borrowing and Debt; Mortgages; Personal Finance; Business History; Innovation and Invention; Risk and Uncertainty; Financial Services Industry; United States
Ryan, Andrea, Gunnar Trumbull, and Peter Tufano. "A Brief Postwar History of U.S. Consumer Finance." Harvard Business School Working Paper, No. 11-058, December 2010.
Executive Development Programs Enter the Digital Matrix: Disrupting the Demand Landscape
Executive development programs have entered a period of disruption catalyzed by the digitalization of content, connectivity, and communication and are driven by renewed demand for high-level executive and managerial skills. View Details
- 11 Jan 2017
- Working Paper Summaries
Populism and the Return of the 'Paranoid Style': Some Evidence and a Simple Model of Demand for Incompetence as Insurance Against Elite Betrayal
- 06 Nov 2023
The Value of an MBA in Manufacturing, Consumer Products, and Retail
Do you currently work in manufacturing, consumer products, or retail? Or, do you aspire to work in these dynamic sectors in the future? If you find yourself in either of these categories, we invite you to join a panel of HBS students... View Details
- Working Paper
AI in Disguise—How AI-generated Ads' Visual Cues Shape Consumer Perception and Performance
By: Yannick Exner, Jochen Hartmann, Oded Netzer and Shunyuan Zhang
Generative AI’s recent advancements in creating content have offered vast potential to transform the advertising industry. This research investigates the impact of generative AI-enabled visual ad creation on real-world advertising effectiveness. For this purpose, we... View Details
Keywords: Digital Marketing; AI and Machine Learning; Advertising; Consumer Behavior; Advertising Industry
Exner, Yannick, Jochen Hartmann, Oded Netzer, and Shunyuan Zhang. "AI in Disguise—How AI-generated Ads' Visual Cues Shape Consumer Perception and Performance." SSRN Working Paper Series, No. 5096969.
- Article
Best Practices for Differentiated Products Demand Estimation with PyBLP
Differentiated products demand systems are a workhorse for understanding the price effects of mergers, the value of new goods, and the contribution of products to seller networks. Berry, Levinsohn, and Pakes (1995) provide a flexible random coefficients logit model... View Details
Conlon, Chris, and Jeff Gortmaker. "Best Practices for Differentiated Products Demand Estimation with PyBLP." RAND Journal of Economics 51, no. 4 (2020): 1108–1161.
- 07 Dec 2015
- Video
Adam Jackson talks about Doctor on Demand
- June 2010
- Case
FoldRite Furniture Company: Planning to Meet a Surge in Demand
By: Steven C. Wheelwright and Afarin Bellisario
Demand for folding and stackable chairs and tables at FoldRite Furniture Co. is unexpectedly strong. The company spent the previous two years improving manufacturing quality and efficiency, dropping poor-performing product lines, developing new products that are... View Details
Keywords: Manufacturing; Production Capacity; Production Scheduling; Risk Management; Growth Management; Production; Logistics; Order Taking and Fulfillment; Business Strategy; Consumer Products Industry; Consumer Products Industry; United States; Europe
Wheelwright, Steven C., and Afarin Bellisario. "FoldRite Furniture Company: Planning to Meet a Surge in Demand." Harvard Business School Brief Case 104-555, June 2010.
- 2018
- Working Paper
Shipping Fees and Product Assortment in Online Retail
By: Chaoqun Chen and Donald Ngwe
Shipping fees are an important aspect of online retail for both consumers and sellers. A common fee structure is contingent free shipping, in which consumers are granted free shipping for basket sizes above a minimum value and are charged a flat fee for orders below... View Details
Keywords: Shpping Fee; E-commerce; Multi-category Demand; Search Costs; Shipping Membership; Spending; Consumer Behavior; Retail Industry
Chen, Chaoqun, and Donald Ngwe. "Shipping Fees and Product Assortment in Online Retail." Harvard Business School Working Paper, No. 19-034, September 2018.