Customer Acquisition - Publications - Faculty & Research

02 Apr 2019
First Look

New Research and Ideas, April 2, 2019

are being caused by rapid technological changes on the one hand and tectonic shifts in customer preferences and societal behaviour on the other. Marketing knowledge and practices have to advance at a significantly higher pace to address... View Details

Keywords: Dina Gerdeman

10 Oct 2017
First Look

First Look at New Research and Ideas, October 10, 2017

Forlenza was reviewing Becton Dickinson’s transformation efforts designed to enable the company to innovate and grow in a changing environment. Becton Dickinson had been a successful medical device company for over 100 years. In recent years, cost pressures were... View Details

Keywords: Sean Silverthorne

12 Feb 2019
First Look

New Research and Ideas, February 12, 2019

study how transparency into the levels and changes of relative sustainability performance affects consumer choices. Our work considers two forms of transparency: process transparency, in which customers receive information about the... View Details

Keywords: Dina Gerdeman

22 Aug 2022
Research & Ideas

Can Amazon Remake Health Care?

Investors and market watchers noted Amazon’s less-than-stellar forays into health care, while privacy advocates raised concerns about Amazon’s access to patient medical data. Still others have voiced hopes Amazon will bring much-needed efficiencies and improved View Details

Keywords: by Christina Pazzanese, Harvard Gazette; Health

October 2016
Supplement

24 Hour Fitness (B): Ownership Changes, 2005–2016

By: John R. Wells and Gabriel Ellsworth

In 2016, 24 Hour Fitness was the number-two fitness chain in the United States, generating revenues of $1.4 billion from 441 clubs serving 3.8 million members. Based in San Ramon, California, 24 Hour Fitness operated clubs in 13 states. Having grown rapidly to become... View Details

Keywords: Advertising; Advertising Campaigns; Buildings and Facilities; Acquisition; Business Growth and Maturation; Business Model; Business Organization; For-Profit Firms; Customers; Customer Focus and Relationships; Customer Satisfaction; Age; Training; Private Equity; Financing and Loans; Price; Profit; Revenue; Geographic Location; Geographic Scope; Health; Nutrition; Business History; Human Resources; Employees; Employee Relationship Management; Recruitment; Selection and Staffing; Journals and Magazines; Human Capital; Business or Company Management; Goals and Objectives; Growth and Development Strategy; Management Teams; Marketing; Brands and Branding; Marketing Channels; Marketing Communications; Marketing Strategy; Social Marketing; Demand and Consumers; Market Entry and Exit; Media; Organizational Design; Private Ownership; Problems and Challenges; Groups and Teams; Sales; Salesforce Management; Situation or Environment; Welfare or Wellbeing; Sports; Strategy; Business Strategy; Competition; Competitive Strategy; Competitive Advantage; Corporate Strategy; Expansion; Segmentation; Information Technology; Internet; Mobile Technology; Online Technology; Software; Web Sites; Value; Valuation; Health Industry; Media and Broadcasting Industry; United States; California; San Francisco

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Web

Judges - Alumni

department as well as serves as a Trustee of the Ga Tech Foundation. Lara can support early stage startups with strategies for scale, customer acquisition and channel strategies, access to capital, strategic... View Details

05 Feb 2019
News

The First Five Years: Karan Shah (MBA 2016)

of the largest camshaft manufacturers in the world, serving marquee customers like GM, Ford, Daimler, Porsche, Toyota, and others. “In the two years that I have been at PCL—first as a business development executive and now as executive... View Details

10 Aug 2009
Research & Ideas

High Commitment, High Performance Management

focused winning strategy to stick with through good times and bad regardless of attractive opportunities outside their field, though clearly adaptations of the strategy will be needed. HCHP firms are clear about who they are and committed to preserving their identity... View Details

Keywords: by Martha Lagace

12 Jul 2011
First Look

First Look: July 12

America's Largest Foreclosure faculty namesHarvard Business School Case 211-106 In July 2010, William Ackman, the founder of Pershing Square, is considering a potential new opportunity: the acquisition of the distressed Stuyvesant Town... View Details

Keywords: Carmen Nobel

16 Aug 2022
Op-Ed

Now Is the Time for Entrepreneurs to Play Offense

teams, customer bases, and platforms. "There is a ton of money out there looking for great companies to invest in." One of my portfolio companies has executed three acquisitions in the last six months at... View Details

Keywords: by Jeffrey Bussgang

15 Jul 2019
Book

Many Executives Are Afraid of Finance. Here's How They Can Gain Confidence

diligence a critical part of any acquisition process. The problem doesn’t stop with the seller. Typically, investment bankers get paid only on completion, so they want you to make the deal. Even people within your company who have... View Details

Keywords: by Dina Gerdeman

Web

Case Studies - Social Impact Collaboratory

explore portfolio construction strategies for the firm’s clients and explore the concept of mass customization for impact investing. Key Themes: Acquisition of Imprint offered Goldman a unique and... View Details

Web

Research - Behavioral Finance & Financial Stability

productivities at collecting deposits and making loans. They find that deposit productivity is responsible for two thirds of the value of the median bank and most variation in value across banks. Variation in productivity is driven by differences across banks in... View Details

27 Sep 2011
First Look

First Look: September 27

performance in their exchange ties (Gulati and Sytch, 2007) and acquisitions (Zaheer et al., 2010); revenues (Baum et al., 2000; Shipilov and Li, 2008); market share (Zaheer and Bell, 2005) and market entry (Jensen, 2008); IPO success... View Details

Keywords: Sean Silverthorne

11 Feb 2014
First Look

First Look: February 11

School Case 714-023 Land Acquisition in India: Public Purpose and Private Property (C) No abstract available. Purchase this case: http://hbr.org/product/land-acquisition-in-india-public-purpose-and-private-property-c/an/714023-PDF-ENG... View Details

Keywords: Sean Silverthorne

06 Sep 2004
Research & Ideas

The Innovator’s Battle Plan

cramming is occurring? When companies spend a lot of money fixing product deficiencies, they may be cramming. Large charges or expenses to integrate an acquisition are a good tip-off. Another sign is when companies must convince View Details

Keywords: by Clayton M. Christensen, Scott D. Anthony & Erik A. Roth

02 Oct 2006
Research & Ideas

Negotiating in Three Dimensions

customer relationships, dealing with large shareholders and creditors, as well as initiating and managing cross-border strategic alliances. It is true inside the firm where people from different functional areas and divisions need to... View Details

Keywords: by Martha Lagace

September 1988 (Revised September 1993)
Case

Mrs. Fields Cookies

By: James I. Cash Jr.

Mrs. Fields Cookies is a small company selling freshly baked goods through privately owned specialty stores (each store sells only Mrs. Fields products). The company has about 8,000 employees worldwide and less than 150 information systems people for a unique leverage... View Details

Keywords: Acquisition; Information Management; Organizational Structure; Customer Relationship Management; Business Growth and Maturation; Networks; Internet and the Web; Food and Beverage Industry; Information Technology Industry

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March 2024
Case

Teamworks: Tackling a Forecasting Fumble (A)

By: N. Louis Shipley and Stacy Straaberg

In late March 2018, Teamworks CEO Zach Maurides learned Q1 2018 sales were at risk for a large forecasting miss. Founded in 2004, Teamworks’s software application assisted support staff in messaging, scheduling, and sharing documents with collegiate and professional... View Details

Keywords: Acquisition; Business Growth and Maturation; Communication Strategy; Decisions; Forecasting and Prediction; Business Cycles; Technological Innovation; Sports; Growth and Development Strategy; Resource Allocation; Marketing; Sales; Business Strategy; Expansion; Sports Industry; Technology Industry; United States; North Carolina

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March 2017
Case

Cantel Medical

By: John R. Wells and Gabriel Ellsworth

Cantel Medical Corporation provided infection prevention and control products and services for patients, caregivers, and other healthcare providers. In 2016, Cantel generated sales of $665 million and net profits of $60 million, double the levels of five years earlier.... View Details