Creativity Teams - Publications - Faculty & Research

07 May 2020
Research & Ideas

The One Good Thing Caused by COVID-19: Innovation

makes consumers more willing to pay for safety features." Already during the pandemic, companies have been creative in identifying "low-hanging fruit" that could be quickly implemented in their operations. Grocery stores... View Details

Keywords: by Hong Luo and Alberto Galasso

Web

Becoming an Entrepreneur - Alumni

entrepreneurship immediately, or acquire more business experience first? When you feel ready to be a founder, you'll need: An idea for a problem to be solved And/or a team of partners who have a marketable idea, or have skills/experiences... View Details

Web

Site Credits | Baker Library | Bloomberg Center | Harvard Business School

Library Search Search Search Lehman Brothers: 1850 - 2008 Resources Site Credits Site Credits EXHIBITION TEAM Laura Linard Melissa Banta Melissa Murphy Michelle Jarvis Liat Spiro Jennifer Skarbek Christine Riggle Tim Mahoney CONSERVATION... View Details

17 Feb 2022
Book

When Employees Feel a Sense of Purpose, Companies Succeed

workers to feel engaged and highly motivated, and they want those workers to muster creativity and diverse perspectives to solve problems. If workers have latitude to express themselves, they’ll feel more inspired and do better work—not... View Details

Keywords: by Ranjay Gulati

31 Jul 2023
News

Striving for Imperfection

that you can’t reopen—then that’s a positive move forward for the organization, not a negative one. We often punish frontline teams when things don’t go right, and that’s the wrong instinct. JF: You mentioned in the book SpaceX’s... View Details

Keywords: Management of Companies and Enterprises; Management

Web

Your Social Entrepreneurship checklist | Social Enterprise | Harvard Business School

Student ventures are placed into one of three tracks – Open, Health & Life Sciences, and Social Impact. Applications are due in December. Harvard Law Entrepreneurship Project: Harvard Law Entrepreneurship Project matches a team of 4 to 5... View Details

10 Apr 2014
Research & Ideas

John Kotter’s Plan to Accelerate Your Business

To succeed in today's fast-moving economy, traditional corporate structures are holding back companies, even great companies, from being creative enough and speedy enough to compete effectively. What's needed, argues Harvard Business... View Details

Keywords: by Kim Girard

27 Apr 2020
Research & Ideas

How Remote Work Changes What We Think About Onboarding

employee begins, the hiring company must consider logistical equipment issues. For example, not only is the new employee working from home, but the company’s IT team is, too. Should equipment be shipped to an IT View Details

Keywords: by Boris Groysberg

08 Feb 2024
Blog Post

African American Student Union Spotlight on Joint Degrees

as joint degree students, sharing insights from their time before and during the MBA program. Swanee Golden (MBA/MPP 2025) Where is your hometown? My hometown is Princeton, New Jersey. What was your pre-MBA industry and role? Before HBS, I worked on Google’s Social... View Details

Web

Strategy Execution Online Course | HBS Online

Improving Job Design Featured Exercises Analyze a job using the Job Design Optimization Tool (JDOT) Recommend a set of job design improvements 5-6 hrs Module 3 Energizing Employees to Execute Strategy Apply techniques to spur high performance and View Details

21 Feb 2023
Research & Ideas

Are Your Employees Passing Up Incentives? Try Promoting the Programs More

everything from working out at the gym to turning off the lights at home. Yet, despite the brainpower devoted to devising creative rewards and fine-tuning offerings, employees don’t always buy in. “All this money and time and smart people... View Details

Keywords: by Scott Van Voorhis

22 May 2017
Lessons from the Classroom

A Luxury Industry Veteran Teaches the Importance of Aesthetics to Budding Business Leaders

Pauline Brown offers some words of wisdom: You first need to be able to discern what’s beautiful. “Aesthetics cannot be outsourced to the creative department; it has to start with the leader,” says Brown, a senior lecturer at Harvard... View Details

Keywords: by Carmen Nobel; Beauty & Cosmetics; Apparel & Accessories; Auto; Tourism

01 Dec 2019
News

Bridging the Gap

drew on the support of fellow YALPers to launch a successful bid to prevent the city’s professional soccer team from moving to Austin, Texas. In Salt Lake City, YALP participants enlisted area companies to commit to Parity.org’s pledge to... View Details

Keywords: Julia Hanna; illustration by Josh Cochran; photographed by Melissa Golden; cross sector collaboration; local government; nonprofits; education; leadership; Administration of Economic Programs; Government

16 Mar 2020
Research & Ideas

How the Coronavirus Is Already Rewriting the Future of Business

Edmondson: Leadership will engage people to work together creatively I hope we will come to learn that hiding bad news is never a good idea. That will mean recommitting ourselves to mastering the leadership skills to tell the truth and... View Details

Keywords: by Dina Gerdeman

Portrait Project

Amy Long

I was supposed to be a writer. As a child, I treasured no sisterhood of dolls. I yearned for no film stars. Team sports, I simply ignored. Instead, I recall only my fingers working feverishly over my grandfather's typewriter, a roar in my... View Details

07 Nov 2012
HBS Case

HBS Cases: Sir Alex Ferguson--Managing Manchester United

Anita Elberse, a Professor of Business Administration in the Marketing unit at Harvard Business School, studies high performers in creative industries—from basketball superstar LeBron James to pop diva Lady Gaga, from actor Tom Cruise to... View Details

Keywords: by Sean Silverthorne; Sports; Entertainment & Recreation

13 Sep 2010
Research & Ideas

The Consumer Appeal of Underdog Branding

Picture the Jamaican bobsled team going for the gold at the Winter Olympics. Or competitors in what seem fundamentally unbalanced battles: the Chicago Cubs versus the New York Yankees, Apple versus Microsoft, and Southwest Airlines versus... View Details

Keywords: by Martha Lagace

Web

Disruptive Innovation Online Course | HBS Online

WRH's Dilemma Show Hide Details Concepts Introduction Three Types of Innovation Some Finer Details About Disruption WR Hambrecht and the Google IPO Applying Innovation and Disruption to You Featured Exercises Team Discussion:... View Details

26 Sep 2011
HBS Case

HBS Cases: Lady Gaga

Elberse. "That was just three years ago, and now she is, by many measures, the biggest celebrity on the planet. Gaga is a marketing phenomenon." This fall, Elberse will teach a case on Lady Gaga's meteoric career in her popular second-year MBA course,... View Details

Keywords: by Carmen Nobel; Entertainment & Recreation; Music

10 Sep 2020
Research & Ideas

The COVID Two-Step for Leaders: Protect and Pivot

keep the team progressing toward their goal, but to properly address all concerns raised along the way. Use the “clean sheet of paper” exercise to think creatively about company processes Another best... View Details

Keywords: by Boris Groysberg and Katherine Connolly Baden

Publications