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2024
Working Paper

The Operational Impact of Customer Location in On-Demand Services

By: Natalie Epstein, Santiago Gallino and Antonio Moreno

The rapid growth of on-demand delivery services, particularly in the food and grocery sectors, has driven the expansion of hyperlocal fulfillment centers (FCs). This paper uses data from an on-demand grocery delivery platform in Latin America to assess how customer... View Details

Keywords: Consumer Behavior; Logistics; Geographic Location; Service Delivery; Quality; Retail Industry; Latin America

April 2003
Case

IBM Canada: Global Services (C)

By: Michael L. Tushman, David Kiron and Wendy Smith

Supplements the (A) case. View Details

Keywords: Leading Change; Technological Innovation; Organizational Change and Adaptation; Change Management; Management Teams; Information Technology; Organizational Structure; Information Technology Industry; Canada

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July 2006 (Revised March 2010)
Case

Symantec vs. McAfee: Competing in the Consumer Anti-virus Industry

By: Ramon Casadesus-Masanell and Jordan Mitchell

Symantec and McAfee hold 53.6% and 18.8% respectively, of the anti-virus software market as of 2006. While the market is concentrated with five firms controlling over 90%, Microsoft is on the eve of releasing a consumer security subscription packed called OneCare Live.... View Details

Keywords: Business Model; Market Entry and Exit; Competitive Strategy; Software; Information Technology Industry

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November 2023
Case

Riiid: Scaling AI Educational Services Globally

By: John Jong-Hyun Kim, Nancy Dai and Ruru Hoong

This article explores the definition and evolution of AI, its applications in education, and the role of AI, particularly in K-12 education. It discusses the founding of Riiid, an AI-driven educational technology company, and its journey in the education sector, with a... View Details

Keywords: AI and Machine Learning; Economic Sectors; Technological Innovation; Education Industry; South Korea; Asia

February 2005 (Revised March 2013)
Case

Phase Zero: Introducing New Services at IDEO (A)

By: Amy C. Edmondson and Laura Feldman

Focuses on whether world-renowned product design firm IDEO's new customer service fits with the firm's strategic position and organization capabilities. Over the course of IDEO's 13-year history, an increasing share of revenues are a result of "Phase 0"... View Details

Keywords: Strategy; Service Operations; Product Design; Infrastructure; Customer Focus and Relationships; Innovation and Invention; Service Industry; Boston; United States

November 2004 (Revised September 2019)
Background Note

The U.S. Health Club Industry in 2004

By: John R. Wells, Gabriel Ellsworth and Benjamin Weinstock

In 2004, the $16.8 billion U.S. health club industry continued its strong record of growth. There were almost 27,000 health clubs in the United States, up from 6,700 two decades earlier, and these clubs claimed 41 million members, over 14% of the U.S. population.... View Details

Keywords: Health Clubs; Fitness; Gyms; Chain; Weight Loss; Obesity; Exercise; Personal Training; Bally Total Fitness; 24 Hour Fitness; YMCA; Gold's Gym; Curves; Franchise; Franchising; Subscription; Promotional Sales; Promotions; Fixed Costs; Body; Accrual Accounting; Revenue Recognition; Buildings and Facilities; Business Growth and Maturation; Business Model; For-Profit Firms; Trends; Customers; Demographics; Age; Income; Private Equity; Financing and Loans; Profit; Revenue; Geographic Scope; Multinational Firms and Management; Health; Nutrition; Business History; Employees; Retention; Human Capital; Working Conditions; Contracts; Business or Company Management; Goals and Objectives; Growth and Development Strategy; Markets; Demand and Consumers; Supply and Industry; Industry Growth; Industry Structures; Operations; Service Operations; Franchise Ownership; Private Ownership; Public Ownership; Problems and Challenges; Sales; Salesforce Management; Situation or Environment; Opportunities; Nonprofit Organizations; Welfare; Sports; Strategy; Business Strategy; Competition; Competitive Strategy; Consolidation; Corporate Strategy; Customization and Personalization; Expansion; Segmentation; Hardware; Health Industry; United States

October 2012
Supplement

Vodafone's Position in the Wireless Telecom Industry in 2001

By: Juan Alcacer

Instructors may use the supplementary material "Vodafone's Position in the Wireless Telecom Industry in 2001" to demonstrate noticeable differences across countries in terms of: (1) WTP (suggested by the striking differences in ARPU); (2) payment methods (pre-paid vs.... View Details

Keywords: Telecommunications; Information Technology; Mobile and Wireless Technology; Telecommunications Industry; Japan

Article

What to Do When Industry Disruption Threatens Your Career

By: Boris Groysberg, Eric Lin and Whitney Johnson

This article discusses how to diagnose the risks that disruptive industry forces pose to individual careers and offers suggestions on how to mitigate such threats. Recommendations are based on analyses of individuals’ career histories in the professional services... View Details

Keywords: Disruption; Personal Development and Career; Strategy

October 2011
Case

Raleigh & Rosse: Measures to Motivate Exceptional Service

By: Robert Simons and Michael Mahoney

In January 2010, U.S. luxury goods retailer Raleigh & Rosse is being sued by its employees for encouraging "off the clock" hours. At the center of the class action lawsuit is the famous Raleigh & Rosse performance measurement system previously thought to be the core of... View Details

Keywords: Control Systems; Performance Measurement; Goal Setting; Compensation; Incentives; Motivation; Sales Compensation; Motivation and Incentives; Goals and Objectives; Growth Management; Lawsuits and Litigation; Organizational Culture; Management Systems; Customer Focus and Relationships; Employees; Performance Evaluation; Compensation and Benefits; Retail Industry; United States

July 2000 (Revised September 2005)
Case

Madison Avenue: Digital Media Services (A)

Introduces a "new-economy" company, Madison Avenue, facing challenges of mega-success. In the two years since its founding, the company's revenues have grown from zero to nearly $30 million, head count has swollen from the start-up handful to more than 200, and the... View Details

Keywords: Organizational Change and Adaptation; Organizational Design; Online Advertising; Advertising Industry

March 1987 (Revised August 1988)
Case

Public Service Co. of Oklahoma (A)

By: Michael Beer

Keywords: Utilities Industry

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24 Jul 2006
Research & Ideas

How Kayak Users Built a New Industry

whole new design spaces, keep emerging from them. The computer industry has behaved this way, building design spaces on design spaces. With such mutable designs, the pathways from innovation to commercial... View Details

Keywords: by Sean Silverthorne; Entertainment & Recreation

November 1992
Background Note

The Mutual Fund Industry 1992

By: Jay O. Light

Keywords: Investment Funds; Supply and Industry; Financial Services Industry

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August 2003
Teaching Note

Computer Associates International Inc.: Governance and Investor Communication Challenge (TN)

By: Paul M. Healy

Teaching Note for (9-103-007). View Details

Keywords: Computer Industry; Computer Industry

23 May 2007
Working Paper Summaries

What Causes Industry Agglomeration? Evidence from Coagglomeration Patterns

Keywords: by Glenn Ellison, Edward L. Glaeser & William Kerr; Manufacturing

June 1993
Case

General Dynamics and Computer Sciences Corporation: Outsourcing the IS Function (A) and (B) (Abridged)

By: F. Warren McFarlan and Katherine N. Seger

Describes the largest information systems outsourcing agreement in the industry from the perspectives of both companies involved in the deal. View Details

Keywords: Restructuring; Transition; Job Cuts and Outsourcing; Contracts; Agreements and Arrangements; Business Strategy; Information Technology

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1992
Chapter

Applying Operations Strategy to Service Firms

By: R. H. Hayes and R. B. Chase

Keywords: Service Operations; Business Strategy; Service Industry

25 Jun 2015
Working Paper Summaries

Build It, Buy It Or Both? Rethinking the Sourcing of Advertising Services

Keywords: by Alvin J. Silk; Advertising

June 2001 (Revised May 2002)
Case

Tradeoffs: Juggling Careers in Professional Services Firms with Private Life

By: Thomas J. DeLong, Ashish Nanda, Scot Landry and Scott M O'Neil

Balancing professional and private lives continues to challenge single and committed partners alike. Professionals are expected to work long hours. It is simply part of the ethos of professional service firms. This case focuses on the lives of three couples connected... View Details

Keywords: Work-Life Balance; Family and Family Relationships; Problems and Challenges; Service Industry

April 1979 (Revised October 1983)
Case

U.S. Securities Industry in 1979

By: Michael E. Porter

Keywords: Competitive Strategy; Financial Services Industry; United States

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