Publications

16 Apr 2007
Research & Ideas

Delivering the Digital Goods: iTunes vs. Peer-to-Peer

the same music download as Apple's iTunes, and at no charge, why have millions of users chosen to pay a fee using Apple's service rather than download for free from p2p networks? A: The choice between p2p and iTunes is not trivial. Both... View Details

Keywords: by Sean Silverthorne; Music

12 Oct 2011
First Look

First Look: October 12

form of corporate social responsibility (CSR) through a sustainable business model that also generates superior financial performance. Read the paper: http://www.europeanbusinessreview.com/?p=4538 An Exploration of Optimal Stabilization... View Details

Keywords: Sean Silverthorne

30 May 2000
Research & Ideas

Market Makers Bid for Success

languages in many countries. We've been building that infrastructure ever since. Since we started, we've added a lot of technology to the marketplace over time and utilized the World Wide Web. And we've changed the pricing model quite a... View Details

Keywords: by Staff; Web Services; Technology

September 2024
Case

Xendit: Hiring for Growth

By: Jeffrey F. Rayport, Steve Castano, Quoc Anh Nguyen and Claire Wu

In 2019, Xendit, a growth-stage Southeast Asia (SEA) fintech venture based in Jakarta, was looking to hire a Head of Sales and Head of Product to lead its next phase of growth. Founded by Moses Lo and Tessa Wijaya, Xendit provided payment infrastructure, modeling... View Details

Keywords: Fintech; Financing and Loans; Entrepreneurship; Jobs and Positions; Sales; Product; Growth and Development; Selection and Staffing; Organizational Culture; Expansion; Financial Services Industry; Technology Industry; Southeast Asia; Indonesia; Philippines

16 Apr 2013
First Look

First Look: April 16

made this business model profitable by making a conscious set of operating strategy choices (menu, meal design, service process, lay-out, reservation process) that reduce waste and inefficiency, while... View Details

Keywords: Sean Silverthorne

June 2025
Case

From Single Stock to Diversified Portfolio: Mastercard Foundation's $42 Billion Asset Management Launch

By: Luis M. Viceira and Justin Cohen

This case examines the decision of the Mastercard Foundation in 2023 to divest its holdings of Mastercard stock, its only asset since inception in 2006 and worth $42 billion in early 2024, and to invest the proceeds in a newly designed diversified portfolio. To this... View Details

Keywords: Asset Management; Financial Liquidity; Financial Strategy; Investment Portfolio; Corporate Governance; Selection and Staffing; Risk Management; Organizational Culture; Organizational Structure; Motivation and Incentives

Web

Research Areas - Doctoral

Program for Research in Markets & Organizations Research Areas 2ms HBS faculty conduct research on a wide variety of topics. In the application you must indicate your top three choices of research areas, in order of preference, from the... View Details

August 2001 (Revised August 2012)
Case

BestDoctors, Inc.

By: Regina E. Herzlinger and Seth Bokser

Upon learning the news of a critical illness, patients and their families are shocked, saddened, fearful, and angry all at once. And just as soon as they catch their collective breath, they all ask the same question—a question that has the potential to infuse hope into... View Details

Keywords: Business Model; Entrepreneurship; Health Care and Treatment; Medical Specialties; Knowledge Sharing; Demand and Consumers; Health Industry

January 2002 (Revised May 2003)
Case

ProfitLogic

By: Richard G. Hamermesh, Michael J. Roberts and Taslim Pirmohamed

Describes an "application software" company that has been through several evolutions--from consulting firm to applications service provider (ASP). The firm has received significant venture funding to pursue the ASP model but this has not worked, at least at the time... View Details

Keywords: History; Business Model; Venture Capital; Cash Flow; Decision Choices and Conditions; Balanced Scorecard; Information Technology Industry; Service Industry

Article

Moment-to-moment Optimal Branding in TV Commercials: Preventing Avoidance by Pulsing

By: Thales S. Teixeira, Michel Wedel and Rik Pieters

We develop a conceptual framework for understanding the impact that branding activity (the audio-visual representation of brands) and consumers' dispersion of attention have on their moment-to-moment avoidance decisions during television advertising. It formalizes this... View Details

Keywords: Advertising; Decision Choices and Conditions; Television Entertainment; Brands and Branding; Consumer Behavior; Mathematical Methods

Find at Harvard

Read Now

December 2017 (Revised April 2018)
Case

Area One Farms

By: Forest Reinhardt, Jose B. Alvarez and Annelena Lobb

In 2017, Joelle Faulkner, CEO of Area One Farms, a Canadian private-equity fund focused on investing in the best Canadian farms and helping them expand, considered the merits and disadvantages of expanding her business to the U.S. While the markets shared some... View Details

Keywords: Expansion; Decision Choices and Conditions; Private Equity; Canada; United States

Web

Technology & Operations Management - Faculty & Research

Technology & Operations Management Overview Faculty Curriculum Seminars & Conferences Awards & Honors Doctoral Students 2025 Working Paper Designing Consent: Choice Architecture and Consumer Welfare in Data Sharing By: Chiara Farronato ,... View Details

16 Jul 2018
Research & Ideas

Kids of Working Moms Grow into Happy Adults

who are employed, and they have more egalitarian gender attitudes about women and men in the workplace as well,” McGinn says. “So having an employed mom affects the choices these sons are making.” Employed moms strongly shape their... View Details

Keywords: by Dina Gerdeman

Web

Marketing - Faculty & Research

use information and make choices and how these choices affect the firm's strategy for new product development, customer relationship management, branding and other marketing efforts. We examine issues... View Details

September 2024
Supplement

Anker Innovations (B)

By: Feng Zhu, Jiangyong Lu and Nancy Hua Dai

An Amazon-native brand, Anker is the world’s No. 1 mobile charging brand and a leading consumer electronics company. Over the years, Anker developed an effective model of proving new products online first by leveraging customer insights from its proprietary Voice of... View Details

Keywords: Decision Choices and Conditions; Product; Distribution; Product Launch; Business Model; Electronics Industry; Consumer Products Industry