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  • 15 Jun 2016
  • Research & Ideas

These VC Partners May Make Your Firm Less Innovative

You don’t know what you don’t know—and almost by definition new entrepreneurial ventures need a helping hand from established partners if they hope to succeed. “Startups suffer from what researchers call ‘liability of newness,’” says Harvard View Details
Keywords: by Michael Blanding; Financial Services; Banking
  • March 2015 (Revised September 2016)
  • Case

Terrapin Laboratory

By: Richard G. Hamermesh and Joseph B. Fuller
Describes the formation and rapid growth of a drug testing company. The company needs to decide whether to enter the painkiller testing market, in addition to growing its drug treatment center business. The associated teaching materials provide students the opportunity... View Details
Keywords: Business Growth; Entrepreneurial Management; Entrepreneurship; Growth Strategy; Market Entry; Venture Capital; Growth Management; Expansion; Financing and Loans; Health Care and Treatment; Health Testing and Trials; Business Startups; Pharmaceutical Industry; Health Industry
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Hamermesh, Richard G., and Joseph B. Fuller. "Terrapin Laboratory." Harvard Business School Case 315-098, March 2015. (Revised September 2016.)
  • 2015
  • Case

Advanced Leadership Pathways: Howard Fischer, Eric Jacobsen, and Gratitude Railroad's Impact Investing

By: Rosabeth M. Kanter and Daniel Lennox-Choate
In 2013, Howard Fischer (hedge fund founder) and Eric Jacobsen (serial entrepreneur and private equity investor) established Gratitude Railroad as a community of impact investors in nine different "tracks." Each track represented a different concept for using... View Details
Keywords: Impact Investing; Environmental And Social Sustainability; Social Change; Sustainable Business And Innovation; Investment; Social Issues; Environmental Sustainability; Venture Capital; Business Startups; Entrepreneurship; Leadership; United States
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Kanter, Rosabeth M., and Daniel Lennox-Choate. "Advanced Leadership Pathways: Howard Fischer, Eric Jacobsen, and Gratitude Railroad's Impact Investing." Harvard Business Publishing Case 316-047, 2015.
  • July 2020
  • Case

Amanda and Kristen: Mented Cosmetics

By: Steven Rogers, Jeffrey J. Bussgang and Alterrell Mills
The co-founders (Black HBS alumnae) of an e-commerce beauty startup explore the unmet needs within the beauty industry. This case study examines the entrepreneurial opportunities that come from identifying an underserved market, specifically within the Black community... View Details
Keywords: Brands and Branding; Competition; Customers; Disruption; Disruptive Innovation; Distribution Channels; Entrepreneurship; Finance; Macroeconomics; Marketing; Marketing Channels; Marketing Communications; Marketing Strategy; Mission and Purpose; Organizational Culture; Product Design; Product Development; Product Positioning; Sales; Social Issues; Social Marketing; Business Startups; Strategic Planning; Strategy; Supply Chain Management; Venture Capital; Beauty and Cosmetics Industry; Advertising Industry; Public Relations Industry; Chemical Industry; Manufacturing Industry; Retail Industry; North and Central America; United States; New York (city, NY); New York (state, US)
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Rogers, Steven, Jeffrey J. Bussgang, and Alterrell Mills. "Amanda and Kristen: Mented Cosmetics." Harvard Business School Case 321-002, July 2020.
  • 20 Jan 2016
  • Working Paper Summaries

The Bright Side of Patents

Keywords: by Joan Farre-Mensa, Deepak Hegde & Alexander Ljungqvist; Technology; Manufacturing
  • August 2023 (Revised February 2024)
  • Case

DexAI

By: Jo Tango and Christina Wallace
During a challenging fundraising environment, the DexAI founders received two term sheets with nearly identical economic terms but very different legal ones. The entrepreneurs had to navigate: representations and warranties (their personal guarantees that the company's... View Details
Keywords: Venture Capital Term Sheet; Term Sheet; Term Sheets; Founders; Legal Aspects Of Business; Seed Financing; Founders' Agreements; Venture Capital; Entrepreneurship; Financing and Loans; Intellectual Property; Entrepreneurial Finance; Contracts; Business Startups; Agreements and Arrangements
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Tango, Jo, and Christina Wallace. "DexAI." Harvard Business School Case 824-030, August 2023. (Revised February 2024.)
  • 07 Feb 2019
  • Book

How Big Companies Can Outrun Disruption

project fails, you probably go out of business and lose your job. Just putting people into small teams, cool spaces, and allowing them to dress any way they want does not recreate a startup environment. The... View Details
Keywords: by Martha Lagace
  • May 2016
  • Case

Seaside Organics

By: Howard H. Stevenson and Alisa Zalosh
This case follows Sara Norton, a soccer player-turned-serial entrepreneur, as she transforms Seaside Organics from a fledgling startup into an $89 million company. Informed by the successes and failures of her first organics venture, WellBar, Norton tries to balance... View Details
Keywords: Business Growth and Maturation; Organizational Structure; Personal Development and Career; Entrepreneurship; Personal Characteristics; Business Startups; Business Strategy; Conflict and Resolution; Agriculture and Agribusiness Industry
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Stevenson, Howard H., and Alisa Zalosh. "Seaside Organics." Harvard Business School Brief Case 916-526, May 2016.
  • 2017
  • Book

Entering StartUpLand: An Essential Guide to Finding the Right Job

By: Jeffrey J. Bussgang
Many professionals aspire to work for startups. Executives from large companies view them as models to help them adapt to today's dynamic innovation economy, while freshly minted MBAs see magic in founding something new. Yes, startups look magical, but they can also be... View Details
Keywords: Business Startups; Managerial Roles; Job Search
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Bussgang, Jeffrey J. Entering StartUpLand: An Essential Guide to Finding the Right Job. Boston: Harvard Business Review Press, 2017.
  • March 2010 (Revised April 2010)
  • Case

Alibaba Group

By: Julie M. Wulf
Discusses how Alibaba Group successfully managed new business ventures to become a leader in China's online marketplaces. Students follow Alibaba Group's transition from a startup to a multibusiness firm with over 15,000 employees in just over a decade. They analyze... View Details
Keywords: History; Business Subsidiaries; Competition; Multinational Firms and Management; Corporate Strategy; Executive Compensation; Business Headquarters; Cooperation; Organizational Change and Adaptation; Growth and Development Strategy; China
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Wulf, Julie M. "Alibaba Group." Harvard Business School Case 710-436, March 2010. (Revised April 2010.)
  • February 2024
  • Case

Horizon Quantum Computing

By: Paul A. Gompers and Billy Chan
In 2023, the Singapore-based startup company Horizon Quantum Computing was on the cusp of fast expansion and the founder faced the challenge to decide where to open the second office outside Singapore. To make a choice from the list of 10 countries, the founder had to... View Details
Keywords: Business Plan; Entrepreneurship; Entrepreneurial Finance; Disruptive Innovation; Business Offices; Business Startups; Talent and Talent Management; Decision Choices and Conditions; Partners and Partnerships; Expansion; Information Technology Industry; Telecommunications Industry; Singapore; Asia
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Gompers, Paul A., and Billy Chan. "Horizon Quantum Computing." Harvard Business School Case 224-049, February 2024.
  • January 2020 (Revised July 2020)
  • Supplement

MoviePass: The 'Get Big Fast' Strategy

By: Benjamin C. Esty and Daniel Fisher
In August 2017, MoviePass dramatically lowered its subscription price from $50 per month to just $10 for up to one movie per day. The idea was to rapidly scale the business to the point where they could generate incremental revenue streams form related businesses... View Details
Keywords: Market Entry; Growth Strategy; Profit Vs. Growth; Subscription Business; Cash Burn; Data Analytics; Get-big-fast; Buyer Power; Strategy Implementation; Movie Industry; Racing; Business Strategy; Value Creation; Consolidation; Cash Flow; Growth Management; Business Startups; Entrepreneurship; Disruptive Innovation; Mobile Technology; Motion Pictures and Video Industry; Entertainment and Recreation Industry; Advertising Industry; Information Industry; United States
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Esty, Benjamin C., and Daniel Fisher. "MoviePass: The 'Get Big Fast' Strategy." Harvard Business School Spreadsheet Supplement 720-854, January 2020. (Revised July 2020.)
  • 18 Jul 2023
  • Interview

Jeffrey Rayport on Product Market Fit, Profit Market Fit and Whiplash, and More

By: Jeffrey F. Rayport and Doug Levin
This episode of "Lessons from Startup Life" podcast features Jeffrey Rayport, Senior Lecturer of Business Administration at the Harvard Business School. Jeffrey specializes in teaching and researching growth-stage technology ventures and their scalability. Prior to... View Details
Keywords: Scaling And Growth; Start-up; Diversity; Equity; Inclusion; Technology; Business Startups; Product Marketing; Business Growth and Maturation
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"Jeffrey Rayport on Product Market Fit, Profit Market Fit and Whiplash, and More." Lessons from a Startup Life (podcast), July 18, 2023.
  • December 2022 (Revised August 2023)
  • Case

Ribbit Capital and the Gauntlet Investment Opportunity

By: Shai Bernstein and Allison M. Ciechanover
Ten-year-old, Palo Alto-based Ribbit Capital is best-known for its global investments in fintech. The firm was also an early advocate of crypto and blockchain, having invested in more than two dozen startups in the space in the past decade. In the Spring of 2022,... View Details
Keywords: Alternative Assets; Cryptocurrency; Business Startups; Investment Portfolio; Decision Choices and Conditions; Negotiation Deal; Governing Rules, Regulations, and Reforms; Venture Capital; Financial Services Industry; California
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Bernstein, Shai, and Allison M. Ciechanover. "Ribbit Capital and the Gauntlet Investment Opportunity." Harvard Business School Case 823-038, December 2022. (Revised August 2023.)
  • July–August 2016
  • Article

The Decoupling Effect of Digital Disruptors

By: Thales S. Teixeira and Peter Jamieson
A new wave of Internet startups is disrupting established businesses by the process of “decoupling.” In this article, the authors discuss how these new digital disruptors allow consumers to benefit from one activity (e.g., watching shows) without incurring the cost of... View Details
Keywords: Competition; Internet and the Web; Business Startups; Product Marketing; Customization and Personalization
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Teixeira, Thales S., and Peter Jamieson. "The Decoupling Effect of Digital Disruptors." European Business Review (July–August 2016): 17–24.
  • January 2017 (Revised October 2023)
  • Case

Classtivity: Payal's Pirouette

By: Jeffrey J. Bussgang and Olivia Hull
A few months after launching a new fitness technology product, the small staff of New York startup Classtivity gathers on a Saturday in April 2013 to take stock. With one successful pivot under its belt, Classtivity is finally generating revenue and enthusiasm among... View Details
Keywords: Product Pivot; Boutique Fitness; Fitness Industry; Market Sizing; Consumer Technology; Bundling; Subscription Model; Two-sided Marketplace; ClassPass; Entrepreneurship; Venture Capital; Business Startups; Transition; Customer Focus and Relationships; Technological Innovation; Organizational Change and Adaptation; Customer Value and Value Chain; Marketing Strategy; Failure; Business Strategy; Technology Industry; Health Industry; New York (city, NY)
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Bussgang, Jeffrey J., and Olivia Hull. "Classtivity: Payal's Pirouette." Harvard Business School Case 817-002, January 2017. (Revised October 2023.)
  • 05 Jun 2020
  • Research & Ideas

How Anchor Investors Help Impact Funds Succeed

fund.” The group surveyed 13 fund managers about 28 funds, and conducted qualitative interviews with six anchor investors. The paper was written by Shawn Cole, the John G. McLean Professor at Harvard Business School; Rob Zochowski,... View Details
Keywords: by Sean Silverthorne; Financial Services
  • August 2023
  • Case

Beamery: Using Skills and AI to Modernize HR

By: Boris Groysberg, Alexis Lefort, Susan Pinckney and Carolina Bartunek
Unicorn human relationships startup Beamery evaluates it's growth versus depth strategy as its strategic partners and customers could become future competitors in a quickly changing AI based human resources and talent management industry View Details
Keywords: Acquisition; Business Growth and Maturation; Business Startups; Competency and Skills; Experience and Expertise; Talent and Talent Management; Customers; Nationality; Learning; Entrepreneurship; Employee Relationship Management; Recruitment; Retention; Selection and Staffing; Values and Beliefs; Cross-Cultural and Cross-Border Issues; Analytics and Data Science; Applications and Software; Disruptive Innovation; Technological Innovation; Job Offer; Job Search; Job Design and Levels; Employment; Human Capital; Europe; United Kingdom; United States
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Groysberg, Boris, Alexis Lefort, Susan Pinckney, and Carolina Bartunek. "Beamery: Using Skills and AI to Modernize HR." Harvard Business School Case 424-004, August 2023.
  • November 2016 (Revised November 2016)
  • Case

Mark43

By: Thomas Eisenmann, Mitch Weiss and Halah AlQahtani
The founders of Mark43, an early-stage startup that provides software for law enforcement agencies, must decide whether to bid on a request for proposals (RFP) from the Los Angeles Police Department (LAPD). On the one hand, LAPD would be a second large and influential... View Details
Keywords: Start-up; Software Applications; Government Markets; Rapid Growth Stage; Public Entrepreneurship; Entrepreneurship; Public Sector; Business Startups; Applications and Software; Growth and Development Strategy; United States; New York (city, NY)
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Eisenmann, Thomas, Mitch Weiss, and Halah AlQahtani. "Mark43." Harvard Business School Case 817-016, November 2016. (Revised November 2016.)
  • May 2020 (Revised July 2020)
  • Case

MassChallenge

By: Rembrand Koning, Andy Wu, Nataliya Langburd Wright and Tarun Khanna
The case explores the strategic decision of global non-profit startup accelerator MassChallenge on whether to pursue a for-profit spinoff, discussing: (1) the costs and benefits of this decision, (2) how best to manage the risks of the decision, and (3) alternative... View Details
Keywords: Accelerators; Nonprofit Organizations; Business Startups; Business Model; For-Profit Firms; Cost vs Benefits; Risk Management; Decision Making; Strategy
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Koning, Rembrand, Andy Wu, Nataliya Langburd Wright, and Tarun Khanna. "MassChallenge." Harvard Business School Case 720-469, May 2020. (Revised July 2020.)
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