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      Business EvaluationRemove Business Evaluation →

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      • February 2007 (Revised April 2010)
      • Case

      Wyeth Pharmaceuticals: Spurring Scientific Creativity with Metrics

      By: Robert S. Huckman, Gary P. Pisano and Mark Rennella
      Describes the reorganization of the drug discovery organization at Wyeth Pharmaceuticals and focuses on the decisions to: (1) centralize decision-making within drug discovery and (2) institute numerical metrics--jointly affecting all R&D scientists--for the progression... View Details
      Keywords: Decision Making; Measurement and Metrics; Business Processes; Organizational Structure; Research and Development; Science-Based Business; Creativity; Pharmaceutical Industry
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      Huckman, Robert S., Gary P. Pisano, and Mark Rennella. "Wyeth Pharmaceuticals: Spurring Scientific Creativity with Metrics." Harvard Business School Case 607-008, February 2007. (Revised April 2010.)
      • February 2007
      • Tutorial

      Measuring Marketing Performance

      By: John A. Quelch
      In many organizations, marketing exists far from the executive suite and the boardroom. This tutorial instructs students how to improve the link between high level corporate strategy and the marketing function. First, students are exposed to three companies in which... View Details
      Keywords: Marketing Strategy; Corporate Strategy; Performance Evaluation
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      "Measuring Marketing Performance." Harvard Business School Tutorial 507-701, February 2007.
      • January 2007
      • Exercise

      Multifactor Models

      By: Malcolm P. Baker
      Students evaluate the performance of four mutual funds and compute the cost of capital for two companies using fixed benchmarks, the CAPM, and a multifactor model of returns. View Details
      Keywords: Cost of Capital; Performance Evaluation; Business Model; Investment Funds; Investment Return; Motivation and Incentives; Markets
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      Baker, Malcolm P. "Multifactor Models." Harvard Business School Exercise 207-056, January 2007.
      • December 2006 (Revised January 2007)
      • Case

      Restructuring Navigator Gas Transport Plc

      By: C. Fritz Foley
      How should creditors pursue their claims in a multi-jurisdiction bankruptcy? David Butters, Managing Director at Lehman Brothers, negotiates a restructuring of Navigator Gas Transport, a shipping company that is headquartered in Switzerland, incorporated in the Isle of... View Details
      Keywords: Management Teams; Insolvency and Bankruptcy; Complexity; Capital Structure; Restructuring; International Finance; Law; Ship Transportation; Shipping Industry; Switzerland; Isle of Man
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      Foley, C. Fritz. "Restructuring Navigator Gas Transport Plc." Harvard Business School Case 207-092, December 2006. (Revised January 2007.)
      • Working Paper

      Benchmarking Against the Performance of High Profile 'Scandal' Firms

      By: Emre Karaoglu, Tatiana Sandino and Randy Beatty
      In recent years, several high profile firms engaged in accounting fraud that resulted in severe investor losses and erosion of trust in the capital markets. We examine high profile accounting "scandals" prosecuted by the Securities and Exchange Commission. Unlike most... View Details
      Keywords: Earnings Management; Ethics; Executive Compensation; Performance Evaluation; Financial Services Industry; United States
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      Karaoglu, Emre, Tatiana Sandino, and Randy Beatty. "Benchmarking Against the Performance of High Profile 'Scandal' Firms." American Accounting Association Financial Accounting and Reporting Section Paper, July 2006.
      • June 2006
      • Case

      Matthew B. Hunter

      By: John A. Davis and Deepak Malhotra
      Matthew Hunter, CEO of a second-generation family business, must manage the performance of a key manager in his company. Looks at the impact of family relationships on performance management. View Details
      Keywords: Family Business; Performance Evaluation; Crisis Management; Business or Company Management; Conflict Management; Corporate Governance; Family and Family Relationships; Partners and Partnerships; Negotiation Process
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      Davis, John A., and Deepak Malhotra. "Matthew B. Hunter." Harvard Business School Case 806-204, June 2006.
      • April 2006 (Revised October 2008)
      • Case

      Marketing New York City

      By: V. Kasturi Rangan, Anita Elberse and Marie Bell
      New York City is a pioneer in the emerging field of municipal marketing. The city's first chief marketing officer must develop a marketing organization with a self-funded business model that creates value for the city by leveraging the city's assets, including physical... View Details
      Keywords: Entrepreneurship; Government and Politics; Goals and Objectives; Marketing Strategy; Partners and Partnerships; Value Creation; New York (city, NY)
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      Rangan, V. Kasturi, Anita Elberse, and Marie Bell. "Marketing New York City." Harvard Business School Case 506-022, April 2006. (Revised October 2008.)
      • April 2006 (Revised May 2007)
      • Case

      Apple Computer, 2006

      By: David B. Yoffie and Michael Slind
      Apple has reaped the benefits of its innovative music player, the iPod. However, its PC and server business continue to hold small market share relative to the worldwide computer over the past few years. Will the iPod lure new users to the Mac? Will Apple be able to... View Details
      Keywords: Technological Innovation; Product Positioning; Performance Evaluation; Information Infrastructure; Music Entertainment; Time Management; Information Technology Industry
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      Yoffie, David B., and Michael Slind. "Apple Computer, 2006." Harvard Business School Case 706-496, April 2006. (Revised May 2007.)
      • April 2006 (Revised April 2020)
      • Case

      "The Case of Leadership Inertia"

      By: Rosabeth Moss Kanter
      The CEO of an international bank has raised the bank's performance by emphasizing a new culture of leadership that empowers people at all levels. Managers are rated both on their business results and their leadership—how they model new behaviors—but 12 senior managers... View Details
      Keywords: Organizational Culture; Leadership Style; Leading Change; Performance Evaluation; Employee Relationship Management
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      Kanter, Rosabeth Moss. The Case of Leadership Inertia"." Harvard Business School Case 303-125, April 2006. (Revised April 2020.)
      • March 2006
      • Module Note

      Financing Decisions within the Firm

      By: Mihir A. Desai and Kathleen Luchs
      Describes a core module in the International Finance course at Harvard Business School. The module focuses on the financial and managerial issues that confront managers who make financial decisions within multinational firms: how subsidiaries should be financed and... View Details
      Keywords: Decisions; International Finance; Taxation; Business Subsidiaries; Multinational Firms and Management; Framework; Performance Evaluation; Management Analysis, Tools, and Techniques
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      Desai, Mihir A., and Kathleen Luchs. "Financing Decisions within the Firm." Harvard Business School Module Note 206-124, March 2006.
      • March 2006 (Revised June 2010)
      • Case

      Eldeco: Playing in the Big League

      By: Arthur I Segel, Nicolas P. Retsinas and Siddarth Yog
      In 2001, Pankaj Bajaj is considering whether to go forward with a residential development outside New Delhi. Facing an uncooperative local authority, he must determine how to evaluate the risks of proceeding against the potential loss of a golden opportunity to bring... View Details
      Keywords: Developing Countries and Economies; Construction; Government and Politics; Risk Management; Emerging Markets; Business and Government Relations; Conflict and Resolution; Real Estate Industry; New Delhi
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      Segel, Arthur I., Nicolas P. Retsinas, and Siddarth Yog. "Eldeco: Playing in the Big League." Harvard Business School Case 206-116, March 2006. (Revised June 2010.)
      • February 2006 (Revised September 2006)
      • Case

      Tad O'Malley: June 2005

      By: G. Felda Hardymon, Josh Lerner and Ann Leamon
      Tad O'Malley, a new associate at Empire Investment Group, a top-tier leveraged buyout firm, must evaluate three different deals and recommend which should receive additional resources for further investigation. He must consider the specifics of each company and each... View Details
      Keywords: Negotiation Deal; Resource Allocation; Private Equity; Projects; Management Analysis, Tools, and Techniques; Performance Evaluation; Leveraged Buyouts
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      Hardymon, G. Felda, Josh Lerner, and Ann Leamon. "Tad O'Malley: June 2005." Harvard Business School Case 806-078, February 2006. (Revised September 2006.)
      • November 2005 (Revised October 2012)
      • Case

      The Auction for Burger King (A)

      By: Carliss Y. Baldwin and James Quinn
      Paul Walsh, CEO of Diageo, must evaluate bids received in an auction of the Burger King restaurant unit. Describes how Diageo came to own Burger King, the attempts to turn the unit around, the strategic reasons for its sale, the auction process, and various bidders'... View Details
      Keywords: Management Teams; Leveraged Buyouts; Bids and Bidding; Valuation; Auctions; Decision Choices and Conditions; Negotiation Tactics; Service Industry; Food and Beverage Industry
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      Baldwin, Carliss Y., and James Quinn. "The Auction for Burger King (A)." Harvard Business School Case 906-012, November 2005. (Revised October 2012.)
      • June 2005 (Revised March 2007)
      • Case

      ACHAP (African Comprehensive HIV/AIDS Partnerships): the Merck/Gates Initiative in Botswana

      By: V. Kasturi Rangan
      By June 2004, ACHAP, a three-way partnership of The Bill and Melinda Gates Foundation, Merck, and the Botswana government, had committed nearly $60 million of the $100 million toward various AIDS education, prevention, and treatment programs. It was time to evaluate... View Details
      Keywords: Business or Company Management; Growth and Development Strategy; Social Marketing; Corporate Social Responsibility and Impact; Performance Evaluation; Business and Government Relations; Partners and Partnerships; Health Industry
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      Rangan, V. Kasturi. "ACHAP (African Comprehensive HIV/AIDS Partnerships): the Merck/Gates Initiative in Botswana." Harvard Business School Case 505-057, June 2005. (Revised March 2007.)
      • June 2005 (Revised July 2006)
      • Background Note

      Note on the Convergence Between Genomics & Information Technology

      By: David B. Yoffie, Dharmesh M Mehta and Rachel Sha
      Focuses on the convergence between the genomics and semiconductor industries, in particular organ printing, DNA computing, biomolecular sensory networks, and DNA microarrays. Explains what this newly converged world looks like based on current research and findings in... View Details
      Keywords: Genetics; Information Technology; Business Model; Disruptive Innovation; Biotechnology Industry; Information Technology Industry; Semiconductor Industry; Medical Devices and Supplies Industry
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      Yoffie, David B., Dharmesh M Mehta, and Rachel Sha. "Note on the Convergence Between Genomics & Information Technology." Harvard Business School Background Note 705-500, June 2005. (Revised July 2006.)
      • June 2005 (Revised January 2008)
      • Case

      Good Technology: Empowering Mobility Around the Globe (A)

      By: Geoffrey G. Jones and Adam Minnick
      Describes the global growth of Good Technology, a Silicon Valley start-up in wireless handheld computing software and service. Reviews the evaluation of wireless standards, the emergence of the world wireless market for voice and data, and the growth of the major firms... View Details
      Keywords: Business Startups; Entrepreneurship; Globalized Firms and Management; Partners and Partnerships; Expansion; Wireless Technology; Communications Industry; Technology Industry; California
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      Jones, Geoffrey G., and Adam Minnick. "Good Technology: Empowering Mobility Around the Globe (A)." Harvard Business School Case 805-139, June 2005. (Revised January 2008.)
      • April 2005 (Revised January 2007)
      • Case

      Furman Selz LLC (A): A Tale of Two Acquisitions

      By: Nancy D. Beaulieu, Boris Groysberg and Kyle Doherty
      Profiles a firm that was reacquired by two companies with different degrees of success. Highlights integration challenges present in acquisition deals when the primary assets of the target are human capital. Focuses on Furman Selz's acquisition by Xerox in 1987; its... View Details
      Keywords: Mergers and Acquisitions; Transition; Valuation; Human Capital; Compensation and Benefits; Integration; Organizational Culture; Banking Industry; Financial Services Industry; United States
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      Beaulieu, Nancy D., Boris Groysberg, and Kyle Doherty. "Furman Selz LLC (A): A Tale of Two Acquisitions." Harvard Business School Case 905-066, April 2005. (Revised January 2007.)
      • December 2004 (Revised July 2005)
      • Case

      Extend Fertility

      By: Myra M. Hart and Sylvia Sensiper
      Focuses on the search for opportunity, the generation and evaluation of business concepts, creation of a business plan, and the start-up process. Follows experienced entrepreneur Christy Jones as she combines her business skills and personal experience to generate new... View Details
      Keywords: Opportunities; Business Plan; Entrepreneurship; Personal Development and Career; Social Issues; Gender; Business Startups; Biotechnology Industry
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      Hart, Myra M., and Sylvia Sensiper. "Extend Fertility." Harvard Business School Case 805-065, December 2004. (Revised July 2005.)
      • December 2004 (Revised December 2005)
      • Case

      Nectar: Making Loyalty Pay

      By: John A. Deighton
      Loyalty Management UK (LMUK) manages British supermarket chain Sainsbury's frequent-shopper card program, called Nectar. LMUK uses Sainsbury's sponsorship as the magnet to attract other retailers into a profitable, multisponsor loyalty network. Examines the economics... View Details
      Keywords: Customer Focus and Relationships; Business or Company Management; Supply Chain Management; Marketing Strategy; Networks; Marketing Channels; Advertising Campaigns; Outcome or Result; Growth and Development; Retail Industry; Great Britain
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      Deighton, John A. "Nectar: Making Loyalty Pay." Harvard Business School Case 505-031, December 2004. (Revised December 2005.) (request a courtesy copy.)
      • October 2004 (Revised January 2006)
      • Tutorial

      Introduction to Responsibility Accounting Systems

      By: David F. Hawkins, V.G. Narayanan, Jacob Cohen and Michele Jurgens
      Responsibility accounting systems generate financial and related nonfinancial information about the actual and planned activities of a company's responsibility centers--organizational units headed by managers responsible for a unit's performance. The principal... View Details
      Keywords: Business or Company Management; Cost Accounting; Governance Controls; Financial Reporting; Performance Evaluation; Budgets and Budgeting; Planning
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      "Introduction to Responsibility Accounting Systems." Harvard Business School Tutorial 105-703, October 2004. (Revised January 2006.)
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