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Show Results For
- All HBS Web
(489)
- People (1)
- News (199)
- Research (224)
- Multimedia (2)
- Faculty Publications (72)
- 01 Apr 1997
- News
Management Update Launched
interview, Jean-Marie Dru, cofounder and chairman of the BDDP Group, a Paris-based global advertising agency, discussed the importance of brands in the new economy. A list of Web sites relevant to managers and a section summarizing... View Details
Keywords: Judith A. Ross
- 24 Jan 2018
- Blog Post
10 Reasons Why HBS Peek Weekend was worth the trip across the pond - a british perspective
Peek has changed a lot since its founding in 2015! Please visit the Peek website for the most up to date information on dates, registration, and program events. Our names are Sam Unsworth and Jaideep Wasu; two students from the United... View Details
- 19 Dec 2017
- First Look
New Research and Ideas, December 19, 2017
a new luxury brand specializing in cashmere garments. It describes how this venture emerged organically out of a combination of manufacturing and retail expertise with the ambition of creating the first pure Chinese luxury brand. The... View Details
Keywords: Carmen Nobel
- 05 May 2011
- News
Blazing a Trail for Glenn Beck
readers of the Huffington Post do. That’s one of the reasons I saw this as a really special opportunity.” The Blaze, which Beck named after the Biblical story of Moses and the burning bush, describes itself as “a news, information, and... View Details
- 01 Feb 2008
- What Do You Think?
How Sustainable Is Sustainability in a For-Profit Organization?
of any organization." Carol Holding associated brand value with sustainability: "As brand value will soon be included in a company's valuation ... we can more than ever monetize sustainable... View Details
Keywords: by Jim Heskett
- 01 Apr 2002
- News
Q&A - Mark Fields
Concluding a successful tenure at Mazda, Mark Fields was appointed on April 19 to head the Premier group, a London-based unit of Ford Motor Company, which controls Mazda. The Premier group, a $23 billion company, includes brands such as... View Details
- 01 Sep 2008
- News
Negative Ad Power
believe the charges. It’s unheard of for consumer marketers to run ads that name their competitor but not themselves. What accounts for the difference? The primary reason we see more negative advertising in politics than in the commercial... View Details
- 01 Dec 2000
- News
Opening Doors: Inside the World of Museum Management
when a Philadelphia museum runs a full-page ad in the New York Times, a Boston bus is swathed in a van Gogh image, and a Chicago cab receipt invites you to visit that city's Museum of Contemporary Art. READ MORE Old Meets New: A Dinosaur View Details
- 15 Mar 2011
- First Look
First Look: March 15
instill a uniform brand across all three business units: Animal Management Systems, Security Management Systems, and Fuel Pumps, which marketed themselves under the respective brand View Details
Keywords: Sean Silverthorne
- 01 Jan 2003
- News
James E. Burke, MBA 1949
than you are and learn from them. Remember that being a business leader is about giving-not taking-and that you can and must make a difference." Recently named by Fortune as one of the ten greatest CEOs of all time, Jim Burke recommitted... View Details
- Web
Video Clips & Discussion Questions - Creating Emerging Markets
professional management, incentives, and objectives, as well as the way Bajaj Group has employed both types of leadership across its subsidiaries. Questions for Discussion The clips show that family name was a huge advantage for a View Details
- 01 Sep 2017
- News
A Jolt for the African Coffee Industry
African coffee supply with African coffee demand. Now five years old, Neo has nine locations around Lagos, its own branded capsules for Nespresso machines, and plans to grow. To do that, the Dozies will have to nurture a coffee-sipping... View Details
- 30 Sep 2021
- Blog Post
Driving Social Impact Through Consumer Behavior: Nonprofit to Finance to Retail with Nicole Krantz (MBA 2022)
does a lot of work with brands to increase the focus on female athletes, and they had taken a strong stance on common sense gun laws both lobbying in Washington, D.C. and pulling guns from their stores,” Krantz explained. “I knew the... View Details
Keywords: Retail
- 01 Dec 2015
- News
Ink
brand values (the employees’ work environment embodies the organization—beanbag chairs in the conference room and walls full of Post-its); and environment and sustainability (a less-is-more mentality and environmentally conscious... View Details
- 01 Dec 2010
- News
Beacon of Liberty
me as an immigrant the same opportunities it did to its own citizens. Today, that is still largely the case, unless your name is Mohammad or if you choose to wear the hijab. Since 9/11, almost every Muslim in this country has a story. And... View Details
- 01 Jun 2010
- News
Michael Depatie
“mini” brands like the Monaco and the Palomar. Doesn’t that make it difficult to show up on people’s radar? Our tagline is “Every hotel tells a story.” I think of the Kimpton name as an endorser brand. So,... View Details
- 20 Sep 2021
- Blog Post
Taking Your Shot in the Sports Industry with Adam Laitsas (MBA 2016), SVP, Head of Marketing for Madison Square Garden Sports Corp.
mindset, he pursued an international opportunity as a Management Consultant for Kearney in London. This role allowed him to dive deeply into marketing strategy, brand partnerships, retail, and top-line transformation while obtaining an... View Details
- 20 May 2020
- News
Keeping Families Connected
content on their respective screens. Launched in 2016 as a story app for young children, Caribu has since expanded to offer a variety of activities for kids up to age 13. The platform was named one of TIME magazine’s best inventions of... View Details
- Profile
Jonathan Assayag
learn every role," Jonathan says, "Cashier, stocking, customer service." In high school, Jonathan found a focus for his own energies: robotics. He started a club that, with support from Motorola, competed in Dean Kamen's F.I.R.S.T. Robotics Competition.... View Details
- 29 Nov 2017
- News
Inbox: From Das’s Desk
address the other two Ws–work and wisdom–and an evolving vision of alumni engagement. By raising your hand as a volunteer, you are strengthening the HBS brand by embodying the pay-it-forward spirit—whether to current and future students... View Details
Keywords: Das Narayandas