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(1,937)
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Show Results For
- All HBS Web
(1,937)
- People (8)
- News (646)
- Research (553)
- Events (14)
- Multimedia (61)
- Faculty Publications (411)
- 2004
- Article
Valoración contingente y la maldición del ganador en las subastas de arte en Internet
By: Arthur C. Brooks
Brooks, Arthur C. "Valoración contingente y la maldición del ganador en las subastas de arte en Internet." Revista Asturiana de Economía 29 (2004): 17–32.
- 2018
- Working Paper
Information Provision and Innovation: Natural Experiment of Herbal Patent Prior Art Adoption at the United States and European Patent Offices
By: Prithwiraj Choudhury and Tarun Khanna
We exploit a natural experiment to study how codifying information about prior innovation affects subsequent innovation. A codified database of traditional Indian herbal formulations was adopted by the European Patent Office (EPO) and the U.S. Patent and Trademark... View Details
Keywords: Patents; Plant-Based Agribusiness; Ethnicity; Health Care and Treatment; Pharmaceutical Industry; Agriculture and Agribusiness Industry; China; India
Choudhury, Prithwiraj, and Tarun Khanna. "Information Provision and Innovation: Natural Experiment of Herbal Patent Prior Art Adoption at the United States and European Patent Offices." Harvard Business School Working Paper, No. 14-079, February 2014. (Revised January 2018.)
- Web
Credits - The High Art of Photographic Advertising - Baker Library | Bloomberg Center
Library Services Supported by the de Gaspé Beaubien Family Endowment at Harvard Business School The High Art of Photographic Advertisement Introduction The Exhibition Photography and Print Advertising Pictorial Publicity Challenge of... View Details
- Web
The Challenge of Color - The High Art of Photographic Advertising - Baker Library | Bloomberg Center
Studios. Color Advertisement, ca. 1934. olvwork490157 Mabel J. Stegner, “The Art of Advertising Food,” Commercial Photographer 3 (June 1928): 405, in Patricia Johnston, Real Fantasies: Edward Steichen’s Advertising Photography . Berkeley:... View Details
- 1984
- Book
Negotiating the Law of the Sea: Lessons in the Art and Science of Reaching Agreement
Sebenius, James K. Negotiating the Law of the Sea: Lessons in the Art and Science of Reaching Agreement. Harvard Economic Studies. Harvard University Press, 1984. (Winner of Harold and Margaret Sprout Award For the best book in the study of international environmental problems presented by International Studies Association.)
- 01 Jan 2009
- Conference Presentation
Changing Landscapes: The Construction of Meaning and Value in a New Market Category: Modern Indian Art
By: Mukti Khaire and R. Daniel Wadhwani
- Web
Photography and Print Advertising - The High Art of Photographic Advertising - Baker Library | Bloomberg Center
like Lejaren à Hiller before modernist images came into fashion in the late 1920s and 1930s. See Brown, note 2, p. 177. The High Art of Photographic Advertisement Introduction The Exhibition Photography and Print Advertising Pictorial... View Details
- 1984
- Book
Of Politics and Economic Reality: The Art of Winning Elections with Sound Economic Policies
By: Amar Bhide
Bhide, Amar. Of Politics and Economic Reality: The Art of Winning Elections with Sound Economic Policies. New York, NY: Basic Books, 1984.
- 24 Apr 2014
- News
Being a good corporate citizen by supporting arts and schools in New York City
Andrew Tisch (MBA 1977), cochairman of Loews Corporation, views his role as a good corporate citizen as supporting cultural and education organizations throughout New York City. (Published April 2014) View Details
- Web
Research Links - The High Art of Photographic Advertising - Baker Library | Bloomberg Center
HBS Quick Links MBA Executive Education Doctoral Programs Faculty and Research Alumni HBS Publishing Site Index HBS Home Contact Us Map/Directions Art & Industry Exhibition Photograph Collections Russell Aikins. Design in Black and White,... View Details
- Web
Contemporary Black Artists and Public Art | Baker Library | Bloomberg Center | Harvard Business School
Contemporary Black Artists and Public Art Contemporary Black Artists and Public Art Featuring artists Thaddeus Mosley, Yinka Shonibare CBE RA, and Carrie Mae Weems in conversation with Professor Henry McGee,... View Details
- Web
Dream Realities - The High Art of Photographic Advertising - Baker Library | Bloomberg Center
it seem available." 22 Photographers explored inventive interpretations of subjects for artistic and commercial ends. These aspirations coincided with those of advertisers who understood the value of high art as a persuasive sales tool... View Details
- Web
Related Resources - The High Art of Photographic Advertising - Baker Library | Bloomberg Center
advertising for special products and industries, advertising contests and awards, advertising mediums (catalogs, magazines, billboards), and art in advertising. The Trade Catalog Collection is also a helpful resource for tracing the... View Details
- March 2024 (Revised April 2024)
- Case
Out of Hand Theater: Monetizing Creativity
Ariel Fristoe co-founded the Out of Hand Theater ensemble (OOH) in Atlanta in 2001. OOH began as a traditional theater nonprofit, which Ariel and her colleagues ran on a shoestring budget. But over the years, the group transformed: First, around 2010, OOH pivoted to... View Details
Keywords: Business Transformation; Theatre-company; Arts Marketing; Transformation; Theater Entertainment; Social Marketing; Business Model; Entertainment and Recreation Industry; Atlanta
Wallace, Christina, Henry McGee, Rohit Deshpandé, and Max Hancock. "Out of Hand Theater: Monetizing Creativity." Harvard Business School Case 824-150, March 2024. (Revised April 2024.)
- December 2010
- Article
Changing Landscapes: The Construction of Meaning and Value in a New Market Category Modern Indian Art
By: Mukti Khaire and R. Daniel Wadhwani
Stable category meanings act as institutions that facilitate market exchange by providing bases for comparison and valuation. Yet little is known about meaning construction in new categories or how meaning translates into valuation criteria. We address this gap in a... View Details
Keywords: Change; Valuation; Auctions; Market Transactions; Arts; Agreements and Arrangements; Management Analysis, Tools, and Techniques; India
Khaire, Mukti, and R. Daniel Wadhwani. "Changing Landscapes: The Construction of Meaning and Value in a New Market Category Modern Indian Art." Academy of Management Journal 53, no. 6 (December 2010). (Special Issue on Organizations and Their Institutional Environments: Bringing Meaning, Culture, and Values Back In.)
- 2015
- Working Paper
Corporate Sponsorship in Culture—A Case of Partnership in Relationship Building and Collaborative Marketing by a Global Financial Institution and a Major Art Museum
By: Ragnar Lund and Stephen A. Greyser
Purpose: This paper examines cultural sponsorship from a partnership and relationship marketing perspective. It studies a case of how a partnership between two international institutions, a bank and a museum, adds value to both in terms of interaction with... View Details
Lund, Ragnar, and Stephen A. Greyser. "Corporate Sponsorship in Culture—A Case of Partnership in Relationship Building and Collaborative Marketing by a Global Financial Institution and a Major Art Museum." Harvard Business School Working Paper, No. 16-041, October 2015.