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- Faculty Publications (245)
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- All HBS Web (564)
- Faculty Publications (245)
- June 2010
- Teaching Note
Monsanto: Helping Farmers Feed the World (TN)
By: David E. Bell and Mary Louise Shelman
Teaching Note for [510025]. View Details
- 02 Mar 2015
- News
To Market, To Market
building an agricultural and market infrastructure in places—like parts of Nepal, Romania, Haiti, and Guatemala—where little or none has previously existed. “The way we do this is through value-based development, where we engage farmers... View Details
- 07 Dec 2015
- News
Nurturing a Healthy Food System for Producers and Consumers
Andrew Kendall (MBA 1988) is on a mission to change the way New England eats. As executive director of the Henry P. Kendall Foundation, his family’s philanthropic organization, he is dedicated to creating a “resilient and healthy food system in New England that... View Details
- December 1999
- Case
Agrochemicals at Ciba-Geigy AG (A)
By: Michael L. Tushman, Wendy Smith and Daniel Radov
After spending five years to develop a revolutionary product, the director of Ciba-Geigy's fungicide research department is handed an unfavorable market study. The case details the R&D process for the new product, including information on corporate partnerships,... View Details
Keywords: Agribusiness; Plant-Based Agribusiness; Research and Development; Innovation and Invention; Innovation Strategy; Product Launch; Marketing Channels; Change Management; Product Development; Business Processes; Organizational Structure; Corporate Accountability; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry
Tushman, Michael L., Wendy Smith, and Daniel Radov. "Agrochemicals at Ciba-Geigy AG (A)." Harvard Business School Case 400-022, December 1999.
- August 1988 (Revised July 1990)
- Case
Optical Distortion, Inc. (C): The 1988 Reintroduction
In 1988, Optical Distortion, Inc. was ready to reintroduce its only product, contact lenses for chickens. Tests had shown that the lenses significantly reduced bird aggression and feed costs, leading to potentially huge cost savings for egg producers. In the years... View Details
Keywords: Animal-Based Agribusiness; Ethics; Sales; Innovation and Invention; Product Marketing; Agriculture and Agribusiness Industry
Kaufmann, Patrick J. "Optical Distortion, Inc. (C): The 1988 Reintroduction." Harvard Business School Case 589-011, August 1988. (Revised July 1990.)
- 10 Aug 2015
- News
Seeding a Better Future for Colombia
countries with the highest potential to increase the world’s agricultural production.” Roughly 4,000 visitors walk through Colombia’s pavilion each day, experiencing high-tech simulations of its five different climate zones. In addition... View Details
- Web
Israel - Global Activities 2021
more of any crop, in any climate, with less water. “ Everyone knows that farmers’ appetite for water exceeds supply in many regions. Netafim—astute, technologically sophisticated, and committed to improving agriculture efficiency—is... View Details
- 25 Feb 2013
- Research & Ideas
Lean Strategy Not Just for Start-Ups
garnering revenues of $4.15 billion in 2012 with products like Quicken, TurboTax, and QuickBooks. But there lies the potential rub. "Success is a powerful thing," said Cook, who now serves as chairman of Intuit's Executive... View Details
- 22 Sep 2021
- Blog Post
Student Spotlight: Jesse Lou (MBA 2022) – Working to Change the Food System
living in San Francisco working at a data science startup as a product manager. I have always gravitated toward technology and science throughout my life, and machine learning, artificial intelligence, and data science were fascinating as... View Details
- 01 Sep 2013
- News
Who Are We?
information. We owe it to those who passed away in the disaster to upgrade our systems to help save lives in any future calamity." —GE AGRICULTURE John Whiteside Grass Farmer, Wolf Creek Farm For years, the résumé of John Whiteside (MBA... View Details
- December 2014 (Revised February 2017)
- Case
Simplot Plant Sciences: Designing a Better Potato
By: Jose B. Alvarez and Mary Shelman
Privately held Simplot has developed a new genetically engineered potato that substantially reduces waste and does not turn brown after cutting. Unlike other GMOs, it does not contain foreign genes. The case describes the company's commercialization plans in light of... View Details
Keywords: GMO; Sustainability; Agribusiness; Biotechnology; Food And Environment; Plant-Based Agribusiness; Food; Disruptive Innovation; Technological Innovation; Marketing; Product Positioning; Genetics; Value Creation; Agriculture and Agribusiness Industry; United States
Alvarez, Jose B., and Mary Shelman. "Simplot Plant Sciences: Designing a Better Potato." Harvard Business School Case 515-042, December 2014. (Revised February 2017.)
- April 1973 (Revised April 1983)
- Case
Mirassou Vineyards (A)
Examines the decision by Mirassou to test a mechanical grape harvester that requires a major change in growing methods and operations. The machine is unproven and the investor has asked this vineyard to test it for him and commit to use it. View Details
Keywords: Technology; Organizational Change and Adaptation; Production; Agriculture and Agribusiness Industry
Wyckoff, Daryl D. "Mirassou Vineyards (A)." Harvard Business School Case 673-105, April 1973. (Revised April 1983.)
- 07 Dec 2015
- News
Connecting with Indigenous Traditions
and agriculture production on the West Coast and in the Far East, and later consulting for several East Coast software companies, Sprinkles made his first pilgrimage to Mexico in 1999 on a four-day journey... View Details
Hans W. Becherer
Becherer rebuilt Deere & Company, following the financial farm crisis of the 1980s, into a diverse, global competitor. In 1998, revenues from outside the United States accounted for approximately 25% of Deere & Company sales. Becherer so successfully... View Details
Keywords: Agriculture & Mining
- Profile
John Rogers
product development and manufacturing, I was ill equipped to take on the business challenges of agricultural value chain development. My first significant exposure to the space came during my initial January... View Details
- 23 Jan 2020
- Research & Ideas
Businesses Need a 'Catalyst' to Make CSR Practices Stick
who has helped to implement such projects overseas. In Uganda, for example, Palladium helped strengthen a local trading organization so that it could enable a large regional brewing company to replace imported agricultural View Details
Keywords: by Michael Blanding
- 20 Nov 2017
- News
Finding Common Ground
partnerships might seem. At the Monsanto meeting, CollaborateUp brought together conservation and environmental groups, big agriculture, beekeepers, the USDA, the EPA, and several state agriculture departments, to collaborate in saving... View Details
- 04 Nov 2021
- Blog Post
STUDENT SPOTLIGHT: JESSE LOU (MBA 2022) – WORKING TO CHANGE THE FOOD SYSTEM
living in San Francisco working at a data science startup as a product manager. I have always gravitated toward technology and science throughout my life, and machine learning, artificial intelligence, and data science were fascinating as... View Details
- 04 Nov 2021
- Blog Post
STUDENT SPOTLIGHT: JESSE LOU (MBA 2022) – WORKING TO CHANGE THE FOOD SYSTEM
living in San Francisco working at a data science startup as a product manager. I have always gravitated toward technology and science throughout my life, and machine learning, artificial intelligence, and data science were fascinating as... View Details
- 01 Sep 2005
- News
Get Ready for Saudi Oil Shock
producing its oil, each of the five or six key field that are still around 90 percent of their production are in real danger of a pending production collapse. You might see the View Details