Publications

13 Sep 2010
Research & Ideas

The Consumer Appeal of Underdog Branding

Biography," details her joint research about the trend and its implications for brand management. Keinan, an assistant professor in the Marketing Unit at Harvard Business School whose research on consumer behavior has been published... View Details

Keywords: by Martha Lagace

01 Dec 2009
News

One Man Crime Wave

We were about to give up and call it a night when somebody dropped the girl off the bridge. And so John D. MacDonald (MBA ’39) begins another book, with an opening line so deft it makes other writers want to give up and call it a career. MacDonald tossed off lines like... View Details

Keywords: Garry Emmons; fiction writing; Arts, Entertainment; Publishing Industries (except Internet); Information

19 Mar 2014
Working Paper Summaries

The Use of Broker Votes to Reward Brokerage Firms’ and Their Analysts’ Research Activities

Keywords: by David A. Maber, Boris Groysberg & Paul M. Healy; Financial Services

March 2023
Case

Mirakl: Growing The Marketplace Economy

By: Antonio Moreno, Santiago Gallino and Emilie Billaud

Mirakl provided the technology and seller network required for companies like Macy's, Best Buy, Walmart, Siemens, or Carrefour to simply design, launch, and administer a marketplace that included products from third-party sellers. What began as a basic business idea in... View Details

Keywords: Business Growth and Maturation; Business Startups; Transformation; Technological Innovation; Growth and Development Strategy; Internet and the Web; Technology Adoption; Sales; Information Technology Industry; Retail Industry; Web Services Industry; Europe; France; Paris; United States

Profile

Kiran Gandhi

What’s the one thing you’re most excited about learning at HBS? The reason I’m here is to be in the classroom! In my previous job, I was the first digital analyst for Interscope Records. My boss had an MBA, and I realized that many people in my company who didn’t have... View Details

Keywords: Entertainment/Media

March 2023 (Revised November 2023)
Module Note

The Social Purpose of the Firm

By: Debora L. Spar and Julia M. Comeau

The Social Purpose of the Firm (SPF) is a short module designed to explore how, and under what circumstances, business leaders can harness the power of capitalism and markets to “make a difference in the world” – that is, to address a significant societal problem as a... View Details

Keywords: Social Accounting; Purpose; Corporate Social Responsibility and Impact; Social Enterprise; Mission and Purpose; United States; Sweden; Kenya; Netherlands

January 2005 (Revised June 2005)
Case

Zipcar: Influencing Customer Behavior

By: Frances X. Frei and Hanna Rodriguez-Farrar

At Zipcar, customers share the use of cars and, as a result, rely on each other for their service experience. Customers are required to keep the car clean and the gas tank full and to return the car on time. Told from the perspective of two customers: Sal Fishman, who... View Details

Keywords: Information Technology; Governance Controls; Behavior; Service Delivery; Service Operations; Consumer Behavior; Leasing; Transportation Industry; Service Industry; United States

February 2010 (Revised May 2010)
Case

Jet Propulsion Laboratory

By: Robert S. Kaplan and Anette Mikes

The case, in a non-profit project-oriented setting, introduces fundamental risk management principles and processes that are easily applicable to private sector settings. Gentry Lee, senior systems engineer and de-facto chief risk officer, is applying a new... View Details

Keywords: Budgets and Budgeting; Governance; Leadership; Management Practices and Processes; Management Systems; Risk Management; Projects; Aerospace Industry; United States

August 2005 (Revised December 2005)
Case

Coach Knight: The Will to Win

By: Scott A. Snook, Leslie A. Perlow and Brian DeLacey

Successful college basketball coach Bob Knight was fired from his long-time role as basketball coach at Indiana University and hired in the same role at Texas Tech. Considers these events in the context of his long career and provides a context for discussing various... View Details

Keywords: Resignation and Termination; Selection and Staffing; Leadership Style; Situation or Environment; Power and Influence; Sports; Indiana; Texas

October 2014 (Revised August 2018)
Case

Caesars Entertainment

By: Janice H. Hammond and Aldo Sesia

This case describes the introduction of a regression analysis model for forecasting guest arrivals to Caesars Palace hotel in Las Vegas, Nevada. The company will use the forecast to staff the front desk in the hotel. The staff is unionized and the company has little... View Details

Keywords: Forecasting; Staffing; Gaming; Gaming Industry; Hotel Industry; Decision Making; Forecasting and Prediction; Human Resources; Selection and Staffing; Entertainment; Games, Gaming, and Gambling; Operations; Service Delivery; Service Operations; Accommodations Industry; Travel Industry; Tourism Industry; Food and Beverage Industry; Las Vegas

February 2015 (Revised June 2017)
Case

Intrapreneurship at DaVita HealthCare Partners

By: Joseph B. Fuller, David J. Collis and Matthew G. Preble

Josh Golomb, president and general manager of DaVita Rx (Rx), was about to meet with Kent Thiry, CEO of Rx's corporate parent, DaVita Healthcare Partners Inc. (DaVita), in August 2013. The two would discuss whether Golomb should lead a new DaVita venture, Paladina... View Details

Keywords: Intrapreneurship; Entrepreneurial Organizations; Startup Management; Startup; Strategic Positioning; Corporate Entrepreneurship; Corporate Strategy; Business Startups; Strategic Planning; Competitive Strategy; Health Industry; United States

February 2018 (Revised April 2018)
Case

Omar Simmons: Franchising and Private Equity

By: Steven Rogers and Alyssa Haywoode

Omar Simmons, managing director of a private equity fund that owns 53 Planet Fitness Health Clubs, has to choose: continue in private equity or shift his career to managing and growing the health clubs. An African-American graduate of Princeton University and Harvard... View Details

Keywords: Diversity Characteristics; Ethnicity Characteristics; Health Club Franchises; African-american Entrepreneurs; Finance; Private Equity; Decisions; Entrepreneurship; Motivation and Incentives; Personal Development and Career; Franchise Ownership; Consulting Industry; Boston

24 Jun 2021
Blog Post

Celebrating the Past, Crafting the Future Part 2: The First HBS/HKS Class

healthcare. After eight years in leadership roles at the Hospital for Special Surgery, Rentas joined the New York State Executive Chamber as Assistant Director of Health in 2020 amidst the COVID-19 pandemic. She has since returned to... View Details

March 1998 (Revised October 2015)
Case

Hamptonshire Express

By: V. G. Narayanan and Ananth Raman

Presents a series of problems that face a newspaper publisher, including inventory level, effort level, subsidy for unsold inventory, and commission for sales. Each problem is accompanied by one or more spreadsheets. Students must make various operational decisions. View Details

Keywords: Marketing Channels; Motivation and Incentives; Performance; Operations; Problems and Challenges; Decision Making; Sales; Demand and Consumers; Media and Broadcasting Industry; Publishing Industry; United States

01 Jan 2013
News

Joanna M. Jacobson, MBA 1987

Cofounder and Managing Partner, Strategic Grant Partners Download Jacobson profile Return to Alumni Achievement Awards main page TIMELINE 1960 Born, Framingham, Massachusetts 1982 Earns BA, International Relations, University of Pennsylvania 1982 Joins Greenwich... View Details

Keywords: Susan Young

July 2023 (Revised October 2024)
Case

Revenue Recognition at Stride Funding: Making Sense of Revenues for a Fintech Startup

By: Paul M. Healy and Jung Koo Kang

The case explores the challenges of revenue recognition and financial reporting for Stride Funding (Stride), a fintech startup that has disrupted the student loan market. Stride leveraged proprietary machine learning and financial models to underwrite alternative... View Details

Keywords: Revenue Recognition; Financial Reporting; Entrepreneurial Finance; Business Startups; Growth and Development Strategy; Governance Compliance; Accrual Accounting; Financial Services Industry; United States

January 2018 (Revised April 2021)
Case

Capital Allocation at HCA

By: W. Carl Kester and Emily R. McComb

In early 2017, HCA Holdings, an investor-owned hospital management company, faced a strategically important capital allocation decision. After the exit of its private equity sponsors in 2016, HCA had to determine how best to allocate its substantial annual free cash... View Details

Keywords: Capital Allocation; Cash Distribution Policy; Dividends; Share Repurchases; Growth Strategy And Execution; Growth Investing; Capital Expenditures; Debt Management; Debt Reduction; Debt Policy; Hospital Management; Investor-owned Hospital Chains; Capital Budgeting; Capital Structure; Cash Flow; Corporate Finance; Decision Choices and Conditions; Health Industry; United States