Publications

February 2023 (Revised March 2023)
Case

Twitter Turnaround and Elon Musk

By: Andy Wu and Goran Calic

Late afternoon on Friday, October 27th, 2022, Elon Musk was the center of attention at Twitter’s San Francisco headquarters. The night before, Musk officially took the company private and became Twitter’s majority shareholder, finally ending a months-long acquisition... View Details

Keywords: Elon Musk; Twitter; Acquisition; Revenue; Advertising; Social Media; Business or Company Management; Public Opinion; Job Cuts and Outsourcing

March 2021 (Revised August 2022)
Case

Seeding and Selling Asana

By: Jeffrey F. Rayport, Susie Ma and Amram Migdal

In December 2019, Oliver Jay, Asana’s Chief Revenue Officer (CRO), was reconsidering his go-to-market (GTM) strategy. Asana was cloud-based work management software that enabled users to break up projects into discrete tasks that could be assigned, scheduled, and... View Details

Keywords: SaaS; Customer Journey; Business Model; Business Organization; Change Management; Growth and Development Strategy; Growth Management; Marketing Channels; Marketing Strategy; Product Marketing; Organizational Change and Adaptation; Organizational Design; Organizational Structure; Digital Platforms; Internet and the Web; Technology Industry; United States

September 1998 (Revised October 2001)
Case

SADAFCO

SADAFCO has long enjoyed a dominant position in the milk and ice cream markets in Saudi Arabia. In the mid-1990s, this dominance was under threat as Nestle, Unilever, and Mars all entered the ice cream market. The case outlines the Saudi Arabian ice cream wars. View Details

Keywords: Competition; Food; Multinational Firms and Management; Food and Beverage Industry; Saudi Arabia

14 Aug 2009
Working Paper Summaries

Insider Trading Preceding Goodwill Impairments

Keywords: by Karl A. Muller III, Monica Neamtiu & Edward J. Riedl

March 2022
Article

Carbon Footprinting and Pricing under Climate Concerns

By: Marco Bertini, Stefan Buehler, Daniel Halbheer and Don Lehmann

This article studies how organizations should design a product by choosing the carbon footprint and price in a market with climate concerns. The authors first show how the cost and demand effects of reducing the product carbon footprint determine the profit-maximizing... View Details

Keywords: Carbon Footprint; Carbon Offsetting; Climate Impact; Net-zero Emissions; Pricing; Climate Change; Product Design; Price; Environmental Sustainability; Marketing

Find at Harvard

Web

Key Dates - Doctoral

Program for Research in Markets & Organizations Key Dates 14ms November 2024 Nov 01 01 Nov 2024 Applications Open Apply here . December 2024 Dec 10 10 Dec 2024 Harvard Summer and Postbac Programs Virtual Open House 5pm - 7pm EST Join... View Details

28 Mar 2018
HBS Seminar

Tim O’Reilly, O’Reilly Media

May 2000 (Revised October 2001)
Case

Dell Ventures

By: Paul A. Gompers, Carin-Isabel Knoop and Cate Reavis

Describes the rationale behind the strategy and structure of Dell Computer Corp.'s VC arm, Dell Ventures. While Dell Ventures had a phenomenal year one, it faced a number of challenges including dealing with market risks, finding and retaining talent, maintaining... View Details

Keywords: Business Divisions; Talent and Talent Management; Goals and Objectives; Risk Management; Organizational Structure; Interests; Business Strategy; Computer Industry

November 1990 (Revised September 1991)
Case

The Transformation of IBM

By: Andrall E. Pearson and David B. Yoffie

John Akers, IBM's chairman, must confront how to transform a $60 billion, full line, global computer company that is the leader in every market it serves, yet losing share across the board. The case explores senior management's perspective on the process of... View Details

Keywords: Organizational Change and Adaptation; Transformation; Corporate Strategy; Adoption; Management Teams; Information Infrastructure; Information Technology; Multinational Firms and Management; Computer Industry

March 2002 (Revised March 2002)
Case

Note on Regulatory Choices

For many firms, government interaction is expansive, influencing the conduct of firms and industry structure. The visible hand of government, in the form of a regulatory scheme, plays a role in firm affairs along with the invisible hand of market forces. Deregulation... View Details

Keywords: Decision Choices and Conditions; Governance Compliance

Career Coach

Jing Lin Lee

clear recruiting roadmap from personal branding, networking, resume building, to preparing for interviews and negotiating / deciding between offers. Jing Lin’s industry experience spans across management consulting, tech, and financial... View Details

Keywords: Emerging Markets; Emerging Markets; Emerging Markets; Emerging Markets; Emerging Markets

Career Coach

Ben Schlatka

Ben (HBS '05) has deep experience in technology driven organizations - including fund raising and venture formation, product marketing, product management, business development and managing technical professionals in large public and... View Details

Keywords: Entrepreneurship; Venture Capital; Financial Services (All); Health Care; Clean Technology; Energy; Telecommunications; Technology

16 Aug 2016
First Look

August 16, 2016

Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=51488 June 2016 American Journal of Managed Care When Doctors Go to Business School: Career Choices of Physician-MBAs By: Ljuboja, Damir, Brian W. Powers, Benjamin Robbins,... View Details

Keywords: Sean Silverthorne

03 Oct 2017
First Look

First Look at Research and Ideas, October 3, 2017

industries. Extreme Teaming provides new insights into the world of complex, cross-industry projects and the ways they must be managed. The authors analyze contemporary cases that expose the complex demands of cross-boundary collaboration on View Details

Keywords: by Sean Silverthorne

July 1996
Case

Bayside Controls, Inc.

By: H. Kent Bowen, Jennifer Kochman and Sylvie Ryckebusch

Two recent MBA graduates acquire a small and ailing metal-machining company that had manufactured small aerospace components. Through clever application of state-of-the-art manufacturing, engineering, and marketing/sales concepts, they turned the company into a growing... View Details

Keywords: Business Earnings; Leveraged Buyouts; Machinery and Machining; Leading Change; Growth and Development Strategy; Marketing Strategy; Production; Personal Development and Career; Sales; Aerospace Industry

March 2024 (Revised August 2024)
Case

Darktrace: Scaling Cybersecurity and AI (A)

By: Jeffrey F. Rayport and Alexis Lefort

In 2023, Darktrace CEO Poppy Gustafsson was contemplating her growth strategy at a leading U.K.-based cybersecurity venture, launched in 2013 by a group of anti-terror cyber specialists, University of Cambridge mathematicians, and artificial intelligence (AI) experts.... View Details

Keywords: Technology; Talent; Scaling; Entrepreneurship; Cybersecurity; Leadership; Business Growth and Maturation; Recruitment; Resignation and Termination; AI and Machine Learning; Growth and Development Strategy; Organizational Culture; Going Public; Technology Industry; United Kingdom; Europe; United States

September 2010 (Revised April 2015)
Case

Taj Hotels, Resorts and Palaces

By: Rohit Deshpande and Mona Sinha

The Taj Hotels, Palaces, and Resorts introduced a new brand architecture to counter lack of differentiation and confused positioning of its mixed bag of brands. After launching an economy and an upscale brand, it dithered over the launch of its upper upscale and luxury... View Details

Keywords: Growth Management; Brands and Branding; Marketing Strategy; Product Positioning; Luxury; Accommodations Industry; India