Market For Ideas - Publications - Faculty & Research

January 2015 (Revised November 2016)
Case

La Martina: Leveraging Polo's Luxury Lifestyle

By: Anat Keinan, Maria Fernanda Miguel and Sandrine Crener

Founded in 1984 in Buenos Aires, Argentina, La Martina has grown from a high-end polo equipment company into a global fashion brand with operations in 56 countries. Polo, which is not only a sport but also a way of life, is at the core of the brand DNA. Polo is a... View Details

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12 PM – 1 PM EST, 05 Dec 2016
Webinars: Career

The Startup Rules of Three

Do you have a brilliant idea for a startup? Becoming a successful entrepreneur requires more than just an inspiring concept and a plan for development. There is a reason as many as 75 percent of venture capital-backed startups fail, and nearly 95 percent of all... View Details

Sunil Gupta

Co-Chair, Driving Digital Strategy

Sunil Gupta is the Edward W. Carter Professor of Business Administration and co-chair of the executive program on Driving... View Details

Keywords: marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry

Research Summary

Experiments in Financial Democracy: Corporate Governance and Financial Development in Brazil, 1882-1950 (BOOK)

In my first book manuscript, Experiments in Financial Democracy, I challenge the idea that it was colonial institutions that sent Brazil, a civil law country, down a particular path of corporate governance and finance. Detailed archival research reveals... View Details

May 2016 (Revised June 2017)
Case

India's Amul: Keeping Up with the Times

By: Rohit Deshpandé, Tarun Khanna, Namrata Arora and Tanya Bijlani

Amul is an Indian dairy cooperative founded in 1947—eight months before India's independence from British rule—and owned by over three million farmers in the state of Gujarat. It is India's largest food product marketing organization, selling 46 products, including... View Details

Keywords: Globalization; Expansion; Dairy; India; Cooperatives; Milk; Leadership; Agriculture; Agribusiness; Competition; Marketing; Organizational Change and Adaptation; Agriculture and Agribusiness Industry; India

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05 Apr 2016
News

Why Buying a Company Can Be Better than Starting One

September 2019 (Revised September 2020)
Case

SOFWERX: Innovation at U.S. Special Operations Command (Abridged)

By: Herman Leonard, Mitch Weiss, Jin Hyun Paik and Kerry Herman

James "Hondo" Geurts, the Acquisition Executive for U.S. Special Operations Command was in the middle of his Senate confirmation hearing in 2017 to become Assistant Secretary of the Navy for Research, Development and Acquisition. Overseeing acquisitions in one of the... View Details

Keywords: Open Innovation; Crowdsourcing; Prototyping; Navy; Entrepreneurship; Public Equity; Innovation and Invention; Innovation Leadership; Acquisition; Organizational Change and Adaptation; Public Administration Industry; United States

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Article

What Evolution Can Teach Us About Innovation

By: Noubar Afeyan and Gary P. Pisano

Many people believe that the process for achieving breakthrough innovations is chaotic, random, and unmanageable. But that view is flawed, the authors argue. Breakthroughs can be systematically generated using a process modeled on the principles that drive evolution in... View Details

Keywords: Breakthrough Innovation; Variance Generation; Selection Pressure; Emergent Discovery; Innovation and Invention; Value Creation; Innovation Leadership

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2021
Working Paper

Note on Productive Knowledge

By: Amar Bhidé

This Note examines the development of ideas (‘knowledge’) embodied in products (including ‘intangibles’) that do not exist in nature. It focuses on ‘multi-player’ development—advances by and for the many—and highlights its technical scaffolding and venturesome spirit.... View Details

Keywords: Knowledge; Framework

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Terrence Tianshuo Shi is a doctoral student at Harvard Business School. He was awarded the John M. Olin Research Fellowship in Law and Economics at Harvard Law School and named a Deloitte Foundation Doctoral Fellow for 2024. Prior to joining the doctoral program,... View Details

2025
Book

After the Idea: What It Really Takes to Create and Scale a Startup

By: Julia Austin

A lot of entrepreneurs are great at the idea part but do not anticipate the details required to actually run and scale a new venture. Drawing on my experience at renowned startups like Akamai Technologies, VMware, and DigitalOcean and the hundreds of founders and... View Details

Keywords: Entrepreneurship; Business Startups; Business Plan; Growth and Development Strategy; Business or Company Management

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26 Jun 2007
First Look

First Look: June 26, 2007

largest for exporters whose tax situations made the threatened export subsidy particularly valuable. Share prices of exporters with high profit margins also declined markedly on November 18, 1997, suggesting that the export subsidies were... View Details

Keywords: Martha Lagace

2015
Working Paper

Materiality in Corporate Governance: The Statement of Significant Audiences and Materiality

By: Robert G. Eccles and Tim Youmans

Under the prevailing ideology of "shareholder primacy" most boards of directors believe that they are prevented from considering stakeholders other than shareholders in determining material issues and materiality for strategy and reporting. New research is showing that... View Details

Keywords: Governing and Advisory Boards; Business and Stakeholder Relations; Corporate Governance; Business and Shareholder Relations

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Asim Ijaz Khwaja is the Director of the Center for International Development and the Sumitomo-Foundation for Advanced Studies on International Development Professor of International Finance and Development at the Harvard Kennedy School, and co-founder of the View Details

John Beshears

John Beshears is the Albert J. Weatherhead Jr. Professor of Business Administration in the Negotiation, Organizations & Markets Unit, teaching the second-year MBA course "Negotiation." He is also a research associate at the National Bureau of Economic Research.... View Details

June 2017
Case

Magellan Boatworks

By: John A. Quelch and James T. Kindley

Magellan Boatworks is a midsize manufacturer of customized, power "cruising yachts." In the face of economic and political uncertainty in late 2016, Magellan's VP of sales and marketing, Walt Robinson, wonders whether he should request a budget increase for 2017.... View Details

Keywords: Marketing; Marketing Communications; Advertising; Strategy; Salesforce Management

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27 Sep 2017
Research & Ideas

What Happens When Ordinary People Get Creative?

economy continues to make it easier for users to share new ideas with companies, society, and each other. Large firms routinely host open innovation contests to solve problems big and small, and forums like... View Details

Keywords: by Carmen Nobel

08 Dec 2017
News

Why Many Women Social Entrepreneurs Avoid Commercial Models

22 Jul 2012
News

In the company of women

December 2016 (Revised April 2017)
Case

BASF: Co-Creating Innovation (A)

By: V. Kasturi Rangan, Emilie Billaud and Vincent Dessain

In 2016, BASF's chief executive officer and chief technology officer reflected on the co-creation innovation program started almost 18 months ago as part of BASF's 150th anniversary celebration. Five hundred project ideas had been created, of which 100 had already... View Details

Keywords: Sustainability; Knowledge Sharing; Innovation Strategy; Innovation and Management; Chemicals; Environmental Sustainability; Collaborative Innovation and Invention; Consumer Products Industry; Europe

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