Publications

SSRN

Read Now

Web

Resources - Christensen Center for Teaching & Learning

process, with suggestions on approaches and techniques as well as case length and style. 1990, revised 1994 Writing Cases: Tips and Pointers by Jane Linder A concise overview with useful information on timelines for case writing and... View Details

July 2024
Case

Freelancer, Ltd.

By: Christopher Stanton, Karim R. Lakhani, Jin Hyun Paik and Nina Cohodes

Over the course of the 2010s, the rapid advancement of mobile technologies and the rise of online freelancing platforms seemed to portend a radical transformation of labor markets into on-demand, flexible talent pools. Even though several Fortune 500... View Details

Keywords: Freelancers; Labor Markets; Internet and the Web; Digital Platforms; Corporate Entrepreneurship; Human Capital; Change Management; Globalized Firms and Management; Employment; Global Range; Employment Industry

18 Apr 2011
Research & Ideas

It’s Not Nagging: Why Persistent, Redundant Communication Works

move their projects forward more quickly and smoothly than those who are not. Neeley's research evolved out of an ethnography of managers' use of technology used to persuade their team members to meet their deliverables on time and on... View Details

Keywords: by Kim Girard

May 2025 (Revised June 2025)
Background Note

Social Enterprise in Latin America

By: Brian L. Trelstad and Karina Souza

This research note provides an overview of the social enterprise ecosystem in Latin America, exploring current dynamics across key markets, including country-specific insights on Brazil, Mexico, Argentina, Colombia, Chile, and Central America. In a region characterized... View Details

2021
Working Paper

CRM and AI in Time of Crisis

By: Michelle Y. Lu and Navid Mojir

A crisis can affect the incentives of various players within a firm’s multi-layered sales and marketing organization (e.g., headquarters and branches of a bank). Such shifts can result in sales decisions against the firm’s best interests. Motivated by the backlash to... View Details

Keywords: CRM; Artificial Intelligence; AI; B2B Marketing; Decision Authority; Crisis Marketing; Intra-organizational Conflict; COVID-19 Pandemic; Customer Relationship Management; Technological Innovation; Decision Making; Strategy; Health Pandemics; Crisis Management; AI and Machine Learning

SSRN

Read Now

Profile

Joy Chen

break of 2020. “It’s about using near-field communications technology to transmit contact information and social media profiles — think of it as a contact manager plus a business card. The goal is to get... View Details

April 2025
Supplement

Lisa Su and AMD (B)

By: Joshua D. Margolis, Matthew Preble and Dave Habeeb

This multimedia case study focuses on CEO Lisa Su’s turnaround and subsequent transformation of the technology company Advanced Micro Devices, Inc. (AMD). When Su accepted the top position in 2014, AMD was on the verge of collapse. Su focused on the company’s culture,... View Details

Keywords: Turnaround; Leading Change; Transformation; AI and Machine Learning; Innovation Leadership; Innovation Strategy; Organizational Culture; Business and Stakeholder Relations; Business Strategy; Semiconductor Industry; Computer Industry; United States; California; Texas

Web

Interviewing - Alumni

interview. These notes can help you keep track of what information the recruiter has given you and help you formulate further questions. Towards the end of the conversation ask about next steps. Thank the recruiter for his/her time, and... View Details

25 Jun 2020
Blog Post

Harvard Business School Class of 2021 Student Profiles

age, he knew that golf was not his central passion. HOME REGION Jakarta, Indonesia UNDERGRAD EDUCATION Georgia Institute of Technology PREVIOUS EXPERIENCE GoPay (part of GoJek Group), Bain & Company, Clutch Technologies, Argus View Details

November 2022 (Revised December 2024)
Case

Hugging Face (A): Serving AI on a Platform

By: Shane Greenstein, Daniel Yue, Sarah Gulick and Kerry Herman

It is fall 2022, and open-source AI model company Hugging Face is considering its three areas of priorities: platform development, supporting the open-source community, and pursuing cutting-edge scientific research. As it expands services for enterprise clients, which... View Details

Keywords: Community; Open-source; AI and Machine Learning; Product Development; Networks; Service Delivery; Research; Governance; Business and Stakeholder Relations; Information Industry; Information Industry; United States

Keywords: information technology industry; information technology industry; information technology industry; information technology industry; information technology industry; information technology industry; information technology industry; information technology industry; information technology industry; information technology industry

09 Aug 2022
Cold Call Podcast

A Lesson from Google: Can AI Bias be Monitored Internally?

Keywords: Re: Tsedal Neeley

Joseph L. Bower

JOSEPH L. BOWER, Donald K. David Professor Emeritus, has been a leader in general management at Harvard Business School for 51 years. He also served on the faculty of the Harvard Kennedy School during its first decade. He has served in many administrative roles... View Details

2008
Working Paper

The Internalization of Advertising Services: An Inter-Industry Analysis

By: Sharon Horsky, Steven C. Michael and Alvin J. Silk

The common perception appears to be that vertical integration of advertising services is more the exception than the rule in the U.S. advertising industry. This study investigates the extent of such outsourcing and examines inter-industry variation in the use of... View Details

Keywords: Advertising; Cost; Analytics and Data Science; Management Analysis, Tools, and Techniques; Service Operations; Creativity; Perception; Vertical Integration; Information Technology; Advertising Industry; United States

Read Now

22 Nov 2004
Research & Ideas

Side Effects: The Case of Propecia

physician. But there was disagreement with that tactic. The goal should be to create brand awareness with men and get them into a doctor's office. "Seventy to 80 percent of physicians will write a prescription if a drug is requested by name by the patient, unless... View Details

Keywords: by Sean Silverthorne; Health; Health

August 2019
Case

Huawei and the U.S.-China Trade War

By: Elie Ofek and John Masko

In 2019, Chinese smartphone maker and telecommunications empire Huawei was preparing to launch its new flagship smartphone series, the Mate 30. After years of explosive growth, the previous 18 months had been a challenge for the company. In early 2018, Huawei’s planned... View Details

Keywords: Trade; Global Strategy; International Relations; National Security; Mobile and Wireless Technology; Information Infrastructure; Volatility; Adaptation; Telecommunications Industry; China; United States; European Union

August 2011 (Revised April 2013)
Case

Language and Globalization: 'Englishnization' at Rakuten (A)

By: Tsedal Neeley

Hiroshi Mikitani, the CEO of Rakuten, (Japan's largest online retailer), is at the helm of an organization that is rapidly expanding into global markets. In a critical stride toward becoming the world's No. 1 Internet services company, Mikitani announces... View Details

Keywords: Teaching; Human Capital; Change Management; Transformation; Social Enterprise; Communication Strategy; Internet and the Web; Disruptive Innovation; Organizational Change and Adaptation; Strategic Planning; Leadership; Global Strategy; Technology Industry; Technology Industry; Japan