Publications
Publications
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- All HBS Web
(13,314)
- Faculty Publications (3,462)
- October 1993 (Revised March 2023)
- Case
Conflict on a Trading Floor (A)
By: Joseph L. Badaracco Jr. and Jerry Useem
A junior salesperson on FirstAmerica Bank's trading floor is assisting a top salesperson, Linda, on a deal to finance the construction of a new cruise ship for Poseidon Cruise Lines. While the terms of the deal are being worked out, he realizes Linda has taken... View Details
- October 1993 (Revised September 1994)
- Case
Catalina Marketing Corp.
By: David E. Bell, Walter J. Salmon and Dinny Starr
Catalina Marketing is a very successful marketing service firm. Their current customers include major supermarket retailers and consumer products manufacturers nation-wide. Catalina provides a unique way for these clients to distribute coupons for their products via... View Details
- October 1993
- Article
Developer-user Interaction and User Satisfaction in Internal Technology Transfer
By: D. A. Leonard-Barton and D. Sinha
- autumn 1993
- Article
Motivational Synergy: Toward New Conceptualizations of Intrinsic and Extrinsic Motivation in the Workplace
By: T. M. Amabile
The foundation for a model of motivational synergy is presented. Building upon but going beyond previous conceptualizations, the model outlines the ways in which intrinsic motivation (which arises from the intrinsic value of the work for the individual) might interact... View Details
- September 1993 (Revised October 1993)
- Supplement
First National City Bank Operating Group (C)
By: John P. Kotter and Andrew P. Burtis
Provides a short summary of John Reed's succession at City Bank from Executive Vice President in 1976 to CEO in 1984. View Details
- September 1993
- Article
Maximizing the Utility of Customer Product Testing: Beta Test Design and Management
By: R. J. Dolan
- 1993
- Other Unpublished Work
Catching the Next Wave: Why Good Customers Make It Hard
By: Joseph L. Bower and C. M. Christensen
- 1993
- Chapter
Customer Relationships in the 1990s
By: D. B. Crane
Keywords: Customer Focus and Relationships
- 1993
- Chapter
Decomposing a Brand's Customer Franchise into Buyer Types
By: J. McQueen, J. Foley and J. A. Deighton
- 1 Aug 1993
- Conference Presentation
Social and Personal Influences on Professional Artist' Creativity
By: Teresa M. Amabile, E. Phillips and M. A. Collins
- July 1993
- Case
Air Miles Canada
By: Thomas O. Jones, Leonard A. Schlesinger and Roger H. Hallowell
Air Miles Canada both increases customer loyalty by rewarding shopping frequency at specified merchants, and enables its sponsors to develop a new, more complex understanding of their customers' (and potential customers') shopping habits, thus making future customer... View Details
- 1993
- Chapter
Cases, Publication, and Career Development
By: S. A. Greyser
Keywords: Personal Development and Career
- June 1993 (Revised April 1994)
- Case
David Melcher
By: Shoshana Zuboff
David Melcher contemplates changing his career at midlife. View Details
- May 1993
- Case
Patient Transfusion Services Lab of Central Blood Bank
By: James L. Heskett
The vice president of the Lab and Clinical Services at Central Blood Bank is faced with the challenge of convincing a hospital to use economical shared patient transfusion testing services. View Details
- May 1993
- Case
Alan Stein
By: Carl S. Sloane, Shoshana Zuboff and R.Keith Giarman
Deals with issues of adult and career development at mid-life. Describes the career and personal history of an adult male, choice points in his life, and how he made critical career and personal choices. Focuses in on his decision to "retire" from Goldman, Sachs at an... View Details
- May 1993 (Revised October 1995)
- Case
Connor Formed Metal Products
By: Lynda M. Applegate, Donna B. Stoddard and Melinda Conrad
Connor Formed Metal Products was a small, privately owned manufacturer of custom metal springs and stampings. Since becoming president in 1984, Bob Sloss had implemented many changes to the company's organizational structure, management control systems, and information... View Details
- April 1993 (Revised July 1994)
- Case
MathSoft, Inc. (A)
MathSoft's VP of sales has doubled the size of the company's direct field sales force to support the launch of a new, high-end workstation software product priced at almost $9,000. However, sales of the new product are far below plan. At the same time, the VP of... View Details
- April 1993
- Case
Sumiko Ito
By: David A. Thomas
Describes the life and career of the first Japanese female investment banker at Nomura Securities, Sumiko Ito, who later became a partner at Alex Brown, a U.S. investment bank. Organized around the major life events and career transitions Ms. Ito experienced. Set in... View Details