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Show Results For
- All HBS Web
(7,633)
- People (6)
- News (849)
- Research (6,088)
- Events (9)
- Multimedia (35)
- Faculty Publications (4,769)
- March 2022 (Revised July 2022)
- Teaching Note
Camera IQ and the Metaverse: Building Augmented Reality Brand Experiences
By: Jill Avery
Camera IQ, a camera marketing software company that empowered brands to create and launch augmented reality experiences (AREs) across social platforms, had just raised an additional $5 million to fund further product development and expand its marketing and sales... View Details
Keywords: Brand Management; Virtual Reality; Augmented Reality; B2B; E-commerce; Technology Platform; Marketing; Marketing Communications; Marketing Strategy; Brands and Branding; Digital Marketing; Internet and the Web; Growth Management; Customer Relationship Management; Customer Value and Value Chain; Social Media; Applications and Software; Digital Platforms; Advertising Industry; United States
- August 2006 (Revised May 2016)
- Case
Cluster Mobilization in Mitteldeutschland
By: Jeffrey Fear, Christian H.M. Ketels and Claudia Linsenmeier
As part of the privatization in Eastern Germany after the fall of the Berlin Wall, Dow Chemical made a major investment in the Halle-Leipzig region, one of the largest chemical industry sites in Europe. The executive in charge of Dow's operations in the region, Bart... View Details
Keywords: Industry Clusters; Development Economics; Privatization; Chemicals; Foreign Direct Investment; Management Teams; Private Sector; Competitive Strategy; Brands and Branding; Market Participation; Chemical Industry; Germany
Fear, Jeffrey, Christian H.M. Ketels, and Claudia Linsenmeier. "Cluster Mobilization in Mitteldeutschland." Harvard Business School Case 707-004, August 2006. (Revised May 2016.)
- 16 Jun 2020
- Research & Ideas
Your Customers Have Changed. Here's How to Engage Them Again.
customers to come to them, they need to go to their customers. Past research demonstrates that firms who maintain or accelerate customer-centric philosophies consistently outperform firms that do not. In fact, they gain market share from... View Details
- October 2001 (Revised March 2003)
- Case
Exxel Group, The: March 2001
By: Josh Lerner and Alberto Ballve
The Exxel Group, a leading Latin American buyout fund, faces a challenge when deciding whether and how to exit its largest investment. The capital markets are very weak, precluding an initial public offering. Undertaking a trade sale of the firm, however, proves to be... View Details
Keywords: Venture Capital; Private Equity; Leveraged Buyouts; Capital Markets; Investment Funds; Financial Strategy; Financial Services Industry; Latin America
Lerner, Josh, and Alberto Ballve. "Exxel Group, The: March 2001." Harvard Business School Case 202-053, October 2001. (Revised March 2003.)
- November 2009 (Revised May 2017)
- Case
Miracle Life, Inc.
By: Lauren Cohen and Christopher Malloy
Miracle Life is a firm with a unique setup and organizational structure. Specifically, it is a network marketing firm, also known as multi-level marketing (MLM) firm, which utilizes a large distributor base and depends on this individual distributor base to sell its... View Details
Keywords: Finance; Cash Flow; Stocks; Growth and Development Strategy; Product Marketing; Distribution; Organizational Structure
Cohen, Lauren, and Christopher Malloy. "Miracle Life, Inc." Harvard Business School Case 210-039, November 2009. (Revised May 2017.)
- 2018
- Working Paper
Product Quality and Entering Through Tying: Experimental Evidence
Dominant platform businesses often develop products in adjacent markets to complement their core business. One common approach used to gain traction in these adjacent markets has been to pursue a tying strategy. For example, Microsoft pre-installed Internet Explorer... View Details
Keywords: Market Entry and Exit; Digital Platforms; Competitive Strategy; Product Marketing; Quality
Kim, Hyunjin, and Michael Luca. "Product Quality and Entering Through Tying: Experimental Evidence." Harvard Business School Working Paper, No. 19-045, October 2018. (Revised December 2018. Forthcoming in Management Science.)
- October 1998 (Revised November 1999)
- Case
Farallon Capital Management: Risk Arbitrage (A)
By: Andre F. Perold and Robert Howard
Farallon Capital Management, an investment firm that specializes in risk arbitrage, has taken significant long and short positions in MCI Communications and British Telecommunications, respectively, in the belief that the proposed merger of these firms will be... View Details
Keywords: Mergers and Acquisitions; Capital; Capital Markets; Investment; Management; Risk Management; Strategy; Financial Services Industry
Perold, Andre F., and Robert Howard. "Farallon Capital Management: Risk Arbitrage (A)." Harvard Business School Case 299-020, October 1998. (Revised November 1999.)
- April 2012
- Article
Celebrate Innovation, No Matter Where It Occurs
By: Nitin Nohria
The author offers opinions on technological innovations and innovations in business. It is argued that the country of origin of a technological innovation is less economically important than the ability of a society to capitalize on that innovation and convert it into... View Details
Nohria, Nitin. "Celebrate Innovation, No Matter Where It Occurs." Harvard Business Review 90, no. 4 (April 2012).
- March 1996 (Revised January 1997)
- Case
Scott Cook and Intuit
By: James L. Heskett
Scott Cook has just learned that Microsoft has withdrawn its $2 billion offer for his company Intuit. Because of his company's prospects, he is elated. But he now must decide the direction in which to take his company while continuing to focus on the formula of... View Details
Keywords: Customer Relationship Management; Entrepreneurship; Business or Company Management; Marketing Strategy; Product Development
Heskett, James L. "Scott Cook and Intuit." Harvard Business School Case 396-282, March 1996. (Revised January 1997.)
- June 2014
- Teaching Note
Andreessen Horowitz
By: Thomas Eisenmann
Andreessen Horowitz (a16z), a venture capital firm launched in 2009, has quickly broken into the VC industry's top ranks, in terms of its ability to invest in Silicon Valley's most promising startups. The case recounts the firm's history; describes its co-founders'... View Details
- 20 Feb 2020
- Blog Post
Know Your Audience – Recruiting HBS Students for Technology
Strategy, Marketing & Corporate Relations, Career & Professional Development Molly DeCastro – Recruiting Relations Manager, Career & Professional Development Cathy and Molly work closely with technology companies as they... View Details
Keywords: Technology
- March 2016 (Revised March 2022)
- Teaching Note
Evive Health and Workplace Influenza Vaccinations
By: John Beshears
Evive Health is a company that manages communication campaigns on behalf of health insurance plans and large employers. Using big data techniques and insights from behavioral economics, Evive deploys targeted and effective messages that improve individuals' health... View Details
Keywords: Vaccination; Influenza; Flu Shot; Preventive Care; Health Care; Behavioral Economics; Choice Architecture; Nudge; Experimental Design; Randomized Controlled Trial; RCT; Causal Inference; Health Care and Treatment; Insurance; Health; Consumer Behavior; Health Testing and Trials; Communication Strategy; Insurance Industry; Health Industry
- July 1996
- Case
Bayside Controls, Inc.
By: H. Kent Bowen, Jennifer Kochman and Sylvie Ryckebusch
Two recent MBA graduates acquire a small and ailing metal-machining company that had manufactured small aerospace components. Through clever application of state-of-the-art manufacturing, engineering, and marketing/sales concepts, they turned the company into a growing... View Details
Keywords: Business Earnings; Leveraged Buyouts; Machinery and Machining; Leading Change; Growth and Development Strategy; Marketing Strategy; Production; Personal Development and Career; Sales; Aerospace Industry
Bowen, H. Kent, Jennifer Kochman, and Sylvie Ryckebusch. "Bayside Controls, Inc." Harvard Business School Case 697-004, July 1996.
- 2013
- Working Paper
Competing by Restricting Choice: The Case of Search Platforms
By: Hanna Halaburda and Mikolaj Jan Piskorski
Seminal papers recommend that platforms in two-sided markets increase the number of complements available. We show that a two-sided platform can successfully compete by limiting the choice of potential matches it offers to its customers while charging higher prices... View Details
Keywords: Matching Platform; Indirect Network Effects; Limits To Network Effects; Decision Choices and Conditions; Network Effects; Two-Sided Platforms; Marketplace Matching; Competitive Strategy
Halaburda, Hanna, and Mikolaj Jan Piskorski. "Competing by Restricting Choice: The Case of Search Platforms." Harvard Business School Working Paper, No. 10-098, May 2010. (Revised June 2010, March 2011, August 2011, March 2013.)
- 16 May 2014
- Blog Post
Leveraging Big Data to Improve Recruiting
Organizations everywhere are turning to Big Data to make smarter decisions. But how can you leverage it to improve the recruiting process? As the Assistant Director of Market Intelligence within the Career & Professional Development... View Details
- March 2025
- Teaching Plan
Wasabi Technologies (A) and (B)
By: N. Louis Shipley and Stacy Straaberg
Teaching Plan for HBS Case Nos. 823-021 and 825-035. Set in 2019, the “Wasabi Technologies (A)” case centers on Wasabi Technologies (Wasabi), a successful hot cloud storage company based in Boston, Massachusetts. Founder and CEO David Friend is ready to scale the... View Details
- 27 Aug 2013
- First Look
First Look: August 27
jointly develops an offshore tract-performs relative to a solo firm. I employ a regression discontinuity strategy based on bids in first-price sealed-bid auctions for the rights to develop leases. By focusing on leases where one... View Details
Keywords: Sean Silverthorne
- 05 Sep 2012
- First Look
First Look: September 5
PublicationsPreference Signaling in Matching Markets Authors:Peter A. Coles, Alexey Kushnir, and Muriel Niederle Publication:American Economic Journal: Microeconomics (forthcoming) Abstract Many labor View Details
Keywords: Sean Silverthorne
- March 2008
- Article
Testing a Purportedly More Learnable Auction Mechanism
We describe an auction mechanism in the class of Groves mechanisms that has received attention in the computer science literature because of its theoretical property of being more "learnable" than the standard second price auction mechanism. We bring this mechanism,... View Details
Milkman, Katherine L., James Burns, David Parkes, Gregory M. Barron, and Kagan Tumer. "Testing a Purportedly More Learnable Auction Mechanism." Special Issue on Theoretical, Empirical and Experimental Research on Auctions. Applied Economics Research Bulletin 2 (March 2008): 106–141. (Earlier version distributed as Harvard Business School Working Paper 08-064.)
- Web
Technology & Innovation - Faculty & Research
Channels ; Marketing Strategy ; Product Marketing ; Social Marketing ; Information Infrastructure ; Information Technology ; Internet and the Web... View Details