Publications

06 Feb 2014
Research & Ideas

The Art of American Advertising

compared with modern marketing techniques, the Reconstruction Era actually shared some advertising commonalities with the dot-com boom. "The rise of the Internet in the 1990s had an enormous impact on global View Details

Keywords: by Carmen Nobel; Advertising

20 Sep 2017
Research & Ideas

The Three Types of Leaders Who Create Radical Change

says Battilana, the Joseph C. Wilson Professor of Business Administration at Harvard Business School and Alan L. Gleitsman Professor of Social Innovation at the Harvard Kennedy School, who, for more than a... View Details

Keywords: by Carmen Nobel

February 2010 (Revised October 2010)
Case

Re-THINK-ing THINK: The Electric Car Company

By: Joseph B. Lassiter III and David Kiron

On January 5, 2010, 48-year-old Richard Canny was on his way to meet the governor of Indiana. He was reading his newly issued press release announcing that THINK planned to start automobile production in Elkhart County, Indiana to launch its THINK City battery-operated... View Details

Keywords: Business Startups; Entrepreneurship; Investment; Global Strategy; Market Entry and Exit; Product Development; Production; Pollutants; Environmental Sustainability; Auto Industry; Manufacturing Industry; Norway; Indiana

December 2018 (Revised May 2019)
Case

Darling Ingredients International

By: David E. Bell and Natalie Kindred

Led by CEO Randall Stuewe, Texas-based Darling Ingredients International was a rendering firm with $3.7 billion in 2017 revenues. Since 2003, Darling had transformed from U.S. focused into a global player in the processing of biological waste from meat and foodservice... View Details

Web

MOC Affiliate Network - Institute For Strategy And Competitiveness

understand, teach, and upgrade competitiveness through a highly scalable structure. The Institute for Strategy and Competitiveness at Harvard Business School developed the curriculum, teaching materials, and a platform for disseminating... View Details

Web

HBS Alumni Conference: Accelerating Climate Solutions - Alumni

Building Batteries to Fight Climate Change Faculty Presenters: Debora L. Spar (PMD 62, 1991) , Jaime and Josefina Chua Tiampo Professor of Business Administration; Senior Associate Dean for Business and... View Details

15 Nov 2022
Op-Ed

Why TikTok Is Beating YouTube for Eyeball Time (It’s Not Just the Dance Videos)

the internet. We wrote a series of Harvard Business School case studies between 2009 and 2011 exploring viral videos—United Breaks Guitars, the JK Wedding Dance, and how Ford used influencers to launch the Fiesta car. What struck us right... View Details

Keywords: by John Deighton and Leora Kornfeld

06 Jun 2018
Research & Ideas

Cut Salaries or Cut People? The Best Way to Survive a Downturn

Reduction, co-authored by Harvard Business School’s Christopher T. Stanton, along with Jason Sandvik and Nathan Seegert of the University of Utah; and Richard Saouma of Michigan State University. “Managers changed the mix of commissions,... View Details

Keywords: by Rachel Layne

January 2025 (Revised April 2025)
Case

Mercado Libre: The Best Is Yet to Come

By: Krishna G. Palepu, Fernando Fragueiro, Carla Larangeira and Mariana Cal

In 2024, Marcos Galperín, CEO and co-founder of Mercado Libre, reflected on its 25-year rise as Latin America’s largest marketplace, fintech leader, and most valuable public company. With operations spanning 18 countries and a robust ecosystem combining e-commerce,... View Details

02 Nov 2023
Blog Post

Getting a Peek Into the HBS Experience

the most about Harvard Business School? What surprised me most about HBS is the students’ capacity to have a global impact within their first year on campus. During the 2+2 panel, I was astonished to hear... View Details

Profile

Christina Byrd

worlds is the most important thing I need to do.” HBS attracted Christina by virtue of its diversity. “There’s an emphasis on recruiting students from different countries, different industries – the greatest range of global experiences... View Details

30 Dec 2013
Research & Ideas

Most Popular Articles of 2013

Most Popular Articles 2013 How to Spot a Liar Key linguistic cues can help reveal dishonesty during business negotiations, whether it's a flat-out lie or a deliberate omission of key information, according to research by Lyn M. Van Swol,... View Details

Keywords: by Staff

May 2020 (Revised October 2020)
Teaching Note

The Marriott-Starwood Merger: Navigating Brand Portfolio Strategy and Brand Architecture

By: Jill Avery and Chekitan S. Dev

In September 2016, Marriott completed its $13.3 billion acquisition of Starwood Hotels & Resorts, which added 11 brands to its already robust 19 hotel brand portfolio. Tina Edmundson, Marriott’s global brand officer, was charged with making sense of the brand portfolio... View Details

Keywords: Branding; Brand Portfolio Strategy; Brand Architecture; Hospitality Industry; Mergers ＆ Acquisitions; Marketing; Brands and Branding; Marketing Strategy; Mergers and Acquisitions; Travel Industry; Accommodations Industry; United States