Publications

Publications

Filter Results: (3,448) Arrow Down
Filter Results: (3,448) Arrow Down Arrow Up

Show Results For

Show Results For

← Page 158 of 3,448 Results →
  • October 2015
  • Teaching Plan

The Coca-Cola Company's Case for Creative Transformation

By: Thales Teixeira
This Teaching Plan is to be used with the Video Case "The Coca-Cola Company's Case for Creative Transformation" (HBS No. 815-714) View Details
Keywords: Attention Economics; Creating Connections; Digital Marketing; Marketing Innovations; Social Networks; Advertising Content; Networked Brand; Beverage Industry; Coca-Cola; Digital Innovation; Digital Transition; Marketing; Marketing Communications; Innovation Strategy; Social and Collaborative Networks; Advertising; Creativity; Food and Beverage Industry; Food and Beverage Industry; Food and Beverage Industry
Related
  • 29 Apr 2020
  • Book

The Key to Powerful Social Change: Small Villages

Who will solve the great problems facing humanity, a list of critical issues that only begins with the current pandemic? In the interview below, Rosabeth Moss Kanter discusses her recent book, Think Outside the Building, and her view that solutions are most likely to... View Details
Keywords: by Dina Gerdeman
  • Research Summary

Overview

By: Ryan W. Buell
From creating flight itineraries online, to interacting with tellers to complete complex banking transactions, to engaging with the government to address civic problems, customers are playing an increasingly vital role in the performance of operations in a broadening... View Details
Keywords: Service Operations; Customer Satisfaction; Customer Retention; Customer Behavior; Operational Transparency; Customer Compatibility; Engagement; Customers; Decision Making; Design; Management; Operations; Quality; Relationships; Social Psychology; Technology; Value; Food and Beverage Industry; Food and Beverage Industry; Food and Beverage Industry; Food and Beverage Industry; Food and Beverage Industry; Food and Beverage Industry
  • January 2021 (Revised May 2021)
  • Case

Ocado Group: Ready for the Future

By: José B. Alvarez, Damien McLoughlin and Natalie Kindred
Keywords: Growth and Development; Innovation and Invention; Innovation and Management; Innovation Strategy; Innovation Leadership; Strategy; Disruption; Disruptive Innovation; Internet and the Web; Consumer Behavior; Crisis Management; Customer Value and Value Chain; Food and Beverage Industry; Food and Beverage Industry; Food and Beverage Industry; Food and Beverage Industry; Food and Beverage Industry; United Kingdom; United States; Europe
Related
  • 01 Mar 2013
  • News

Sweet Deal

Hostess Brands, the maker of some 30 iconic American bakery products such as Wonder Bread, Ho Hos, Ding Dongs, and Twinkies, declared itself in liquidation and its assets for sale last November. As an adviser to the Teamsters union, Harry Wilson (MBA 1999), who had... View Details
Keywords: Food Manufacturing; Food Manufacturing; Food Manufacturing; Food Manufacturing; Food Manufacturing; Food Manufacturing
  • 09 Dec 2008
  • First Look

First Look: December 9, 2008

enormous strain on the 1.2 billion people living on a dollar a day or less. Non-governmental organizations (NGOs) and relief agencies are on the front lines of this global crisis, distributing food and other forms of assistance to the... View Details
Keywords: Martha Lagace
  • 19 May 2022
  • News

Leading to Salvation

arrangements for two of them to be kept at Estes, because they only want one in the building. With African Americans, they want music that they’re familiar with. People will have food brought in, they will deliver View Details
  • 02 Sep 2018
  • News

Havana Rising

benefactor and main trading partner, entering what is referred to as “the Special Period,” which would last until the mid-1990s. Gas shortages led to farming and distribution disruptions, which led to food shortages. The average Cuban... View Details
Keywords: Dan Morrell; photographed by Eve North
  • 03 Feb 2016
  • Research & Ideas

The State of Customer Service Leadership

services, Four Seasons Hotels & Resorts, J. W. Marriott, Nordstrom, Publix supermarkets, Quicken Loans, Southwest Airlines, Starbucks, USAA insurance, Wegmans, Whole Foods Markets, among others. These organizations have a greater than... View Details
Keywords: by Jim Aisner; Retail
  • 01 Jun 2005
  • News

Profiles from the Class of 2005

see how a different people think. That doesn’t happen unless you’re immersed in the language and culture.” Mahesh is eager to return to India and the home-cooked food he misses, particularly Vengaya Sambhar and Urlakzhangu vadakkal, an... View Details
Keywords: Roger Thompson; Julia Hanna; James E. Aisner; Graduate profiles; Government; Transportation Equipment Manufacturing; Manufacturing
  • Teaching Interest

Overview

By: Geoffrey G. Jones
I currently teach the history of global entrepreneurship over the last 200 years. The 28-session course called Entrepreneurship and Global Capitalism has become one of the most popular second year electives in the MBA program at the Harvard Business School. The cases,... View Details
Keywords: Business History; Government And Business; International Business; Globalization; History; Government and Politics; Entrepreneurship; Ethics; Food and Beverage Industry; Food and Beverage Industry; Food and Beverage Industry; Food and Beverage Industry; Food and Beverage Industry; Food and Beverage Industry; Food and Beverage Industry; Food and Beverage Industry; Food and Beverage Industry; Food and Beverage Industry; Food and Beverage Industry; Food and Beverage Industry; Food and Beverage Industry; Africa; Asia; Europe; Latin America; Middle East; North and Central America; Oceania
  • Teaching Interest

Overview

The Business of Aesthetics is a new course for second-year students who are considering careers in sectors and companies whose long-term financial value is built on their ability to deliver aesthetic value. Such companies are rewarded not only for eliciting a high... View Details
Keywords: Aesthetics; Luxury Goods; Retail; Consumer Goods; Design; Creativity; Consumer Behavior; Brand Building; Experience Goods; Food and Beverage Industry; Food and Beverage Industry; Food and Beverage Industry; Food and Beverage Industry; Food and Beverage Industry; Food and Beverage Industry
  • 02 Oct 2018
  • First Look

New Research and Ideas, October 2, 2018

Sanginga had founded a youth “agripreneurs” program, which would train young university graduates on improved agricultural practices, food processing, and strategies for starting an agribusiness. Since its establishment in 2012, the... View Details
Keywords: Dina Gerdeman
  • 11 Oct 2016
  • First Look

October 11, 2016

highlighting the work performed by the government of an archetypal American town—from building roads to ensuring food safety—increased trust in government and support for government services. Study 2 (N=21,786) leveraged field data from a... View Details
Keywords: Sean Silverthorne
  • 01 Dec 2018
  • News

Alumni and Faculty Books for December 2018

sustainable as well as how these strategies have faced constraints, trade-offs, and challenges of legitimacy. The industries covered range from sustainable finance and solar energy to organic food and wine, ecotourism, and outdoor... View Details
  • 29 Aug 2018
  • News

The Value of Valleys

actually on the HBS website and I called the headhunter and I said, "I really want to interview for this job." Sodexo's a food service company principally. I was in financial services, and the headhunter said, "You've got zero... View Details
  • Article

Positioning Brands Against Large Competitors to Increase Sales

By: Neeru Paharia, Jill Avery and Anat Keinan
We explore the effect of having a large dominant competitor and show the conditions under which focusing on a competitive threat, rather than hiding it, can actually help a brand. We demonstrate through lab and field studies that highlighting a large competitor's size... View Details
Keywords: Brands; Brand Management; Brand Positioning; Competitive Positioning; Brands and Branding; Marketing; Marketing Strategy; Food and Beverage Industry; Food and Beverage Industry; Food and Beverage Industry; Food and Beverage Industry; United States
Related
  • 06 Dec 2021
  • News

Rescue & Recovery

and efficiency. We’ve gotten where we are today because we’ve been very entrepreneurial, and we like giving people space to thrive.” The key, she says, will be maintaining that ability to innovate while putting a few guardrails in place. Mercy Corps workers delivered... View Details
Keywords: Jen McFarland Flint; photographed by Stephen Voss; Social Assistance; Health, Social Assistance
  • 19 May 2015
  • First Look

First Look: May 19

Sustainability Goals. BWC was a set of internal award recognizing products that effectively addressed one of five world challenges: energy and climate change, sustainable water supply, decent affordable housing, personal health, and food... View Details
Keywords: Sean Silverthorne
  • 12 Jan 2016
  • First Look

January 12, 2016

existing, entrenched systems and processes of the larger enterprise. Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/816048-PDF-ENG Harvard Business School Case 816-042 Clover Food Lab: Building Out the Team No abstract... View Details
Keywords: Carmen Nobel