Publications

March 2008 (Revised January 2023)
Supplement

Cadbury Schweppes: Capturing Confectionery (B)

By: David Collis, Toby Stuart and Troy Smith

In late 2002, global confectionery and beverage maker Cadbury Schweppes needed to decide whether or not to make an acquisition bid for Adams, an underperforming gum company which had been put up for sale by pharmaceutical giant Pfizer. Examining the decision from a... View Details

Keywords: Food; Mergers and Acquisitions; Corporate Strategy; Food and Beverage Industry

July 1993 (Revised November 1993)
Case

European Bank for Reconstruction and Development: Marketing Strategy for the Debut Bond Offering

By: Jeffrey F. Rayport

The European Bank for Reconstruction and Development, the first supranational financial institution of the post-Cold War era, is planning its debut in the international capital markets through a bond issuance of $500 million. The bank must determine its marketing... View Details

Keywords: Bonds; Marketing Strategy; Capital Markets; Banks and Banking; Banking Industry; Europe

03 Mar 2015
News

Is Social Media Actually Helping Your Company’s Bottom Line?

June 2010 (Revised July 2011)
Case

Classic Knitwear and Guardian: A Perfect Fit?

By: John A. Quelch and Patricia Girardi

Classic Knitwear manufactures and distributes casual apparel, either unbranded or under a private-label brand name. Partly because Classic has no brand recognition with consumers, gross margins are low. To improve margins, the company considers partnering via a... View Details

Keywords: Market Research; Forecasting; Consumer Marketing; New Product Marketing; Product Lines; Merchandising; Branding; Demand and Consumers; Partners and Partnerships; Marketing Strategy; Forecasting and Prediction; Product Marketing; Brands and Branding; Product Development; Manufacturing Industry; Apparel and Accessories Industry

07 Jul 2008
Research & Ideas

Innovation Corrupted: How Managers Can Avoid Another Enron

performance, and penalize failures Conducting routine, systematic audits of critical decisions by key executives where the rules of the road are clearly ambiguous Helping senior executives avoid the two sources of leadership failure at... View Details

Keywords: by Martha Lagace; Energy; Utilities

15 Jul 2013
Research & Ideas

Five Imperatives for Improving Health Care

Huckman says. "We've long had our clinical decisions in the hands of physicians who have had, in most cases, at least seven years of post-baccalaureate medical training. These are often technical View Details

Keywords: by Carmen Nobel; Health

30 Sep 2019
Book

6 Steps to Building a Better Workplace for Black Employees

opportunity, while other people have a higher bar based on their identity,” she says. “So, it’s important to be race conscious when evaluating people’s potential to make sure these decisions aren’t biased.” [Read an excerpt from Race,... View Details

Keywords: by Dina Gerdeman

2023
Working Paper

Algorithm Failures and Consumers' Response: Evidence from Zillow

By: Isamar Troncoso, Runshan Fu, Nikhil Malik and Davide Proserpio

In November 2021, Zillow announced the closure of its iBuyer business. Popular media largely attributed this to a failure of its proprietary forecasting algorithm. We study the response of consumers to Zillow’s iBuyer business closure. We show that after the iBuyer... View Details

Keywords: Algorithmic Pricing; Price; Forecasting and Prediction; Consumer Behavior; Real Estate Industry

SSRN

January 2011 (Revised July 2012)
Case

National Public Broadcasting

By: Richard S. Ruback and Royce Yudkoff

Bob Williams, the CEO of National Public Broadcasting (NPB), was considering an unsolicited offer to purchase the company in the early spring of 2006. The company was a media underwriting representative for public television and radio stations throughout the United... View Details

Keywords: Mergers and Acquisitions; Decision Choices and Conditions; Financial Management; Ownership; Advertising Industry; Media and Broadcasting Industry

May 2024
Supplement

DRSi (B)

By: Richard S. Ruback and Royce Yudkoff

Pre-Abstract: Instructors should consider the timing of making videos available to students, as they may reveal key case details.

Abstract: In March of 2019, Jen Ransom Fuller purchased DRSi. DRSi, located in Bellevue, Washington, printed and reproduced... View Details

Keywords: Acquisition; Small Business; Cost vs Benefits; Decisions; Business Education; Corporate Entrepreneurship; Leadership Style; Leading Change; Business or Company Management; Problems and Challenges; Health Pandemics; Selection and Staffing; Employee Relationship Management; Production; Logistics; Safety; Washington (state, US); United States

2010
Working Paper

Employee Selection as a Control System

By: Dennis Campbell

Theories from the economics, management control, and organizational behavior literatures predict that when it is difficult to align incentives by contracting on output, aligning preferences via employee selection may provide a useful alternative. This study... View Details

Keywords: Accounting; Decision Making; Governance Controls; Employees; Selection and Staffing; Management Systems; Financial Services Industry

10 Jan 2023
News

Time to Move On? Career Advice for Entrepreneurs Preparing for the Next Stage

September 2022
Case

Blake Sports: Evolution of the CEO and the Executive Team

By: Boris Groysberg and Katherine Connolly Baden

Cameron (Cam) Barker, CEO and Founder of Blake Sports Apparel, sat in his office at his company’s headquarters in Birmingham, England, feeling stunned and disappointed. Only a few minutes prior, he had wrapped up a meeting with CFO James Ryan, a highly-respected star... View Details

Keywords: Leadership And Managing People; Leadership Skills; Team Dynamics; Team Effectiveness; Team Leadership; Team Management; Leadership Style; Leadership; Management; Management Skills; Management Style; Talent and Talent Management; Groups and Teams; United Kingdom

October 2016
Article

Technical Debt and System Architecture: The Impact of Coupling on Defect-related Activity

By: Alan MacCormack and Daniel J. Sturtevant

Technical debt is created when design decisions that are expedient in the short-term increase the costs of maintaining and adapting this system in future. An important component of technical debt relates to decisions about system architecture. As systems grow and... View Details

Keywords: Information Infrastructure; Performance Efficiency; Applications and Software; Infrastructure

Read Now

18 Feb 2025
HBS Seminar

Andrey Simonov, Columbia University

06 Jun 2018
Research & Ideas

Cut Salaries or Cut People? The Best Way to Survive a Downturn

He adds that if a firm doesn’t have a seasonal nature to it and opts to cut pay, it “can expect [its] best workers to walk out the door.” For employees, a decision to leave a company most likely depends on whether they can easily get... View Details

Keywords: by Rachel Layne

May 1994 (Revised August 1994)
Case

Motorola-Penang

By: Shoshana Zuboff and Janis Lee Gogan

S.K. Ko managed Motorola's Penang, Malaysia factory, producing telecommunications components and equipment. As a female manager of a multi-ethnic and labor-intensive plant in Asia, Ko faced a number of challenges. She had already promoted quality circles and quality... View Details

Keywords: Factories, Labs, and Plants; Transformation; Decision Making; Ethnicity; Gender; Training; Leading Change; Management Analysis, Tools, and Techniques; Problems and Challenges; Technology Industry; Malaysia