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  • 03 Feb 2014
  • Research & Ideas

The Tricky Business of Managing Web Advertising Affiliates

"misbehavior," as the researchers term it, behavior that is largely unseen by the advertisers or even the affiliate networks themselves. Since they are only paid if a purchase is made, these websites use... View Details
Keywords: by Kim Girard; Advertising; Publishing
  • 08 Oct 2014
  • Research & Ideas

Who Is the Chief Sustainability Officer?

companies had fulltime sustainability officers than in 1995, and between 2003 and 2008, the number doubled again, research shows. (The first CSO with that title in an American publicly traded company is believed to be DuPont's Linda... View Details
Keywords: by Dina Gerdeman; Manufacturing
  • 22 Aug 2011
  • Research & Ideas

Getting to Eureka!: How Companies Can Promote Creativity

faculty across a wide spectrum of disciplines including business history, entrepreneurship, finance, and organizational behavior have made creativity and innovation primary subjects of focus. What is surprising is just how teachable they... View Details
Keywords: by Michael Blanding
  • 04 Apr 2019
  • Cold Call Podcast

Can Mark Zuckerberg Rebuild Trust in Facebook?

to stop chasing stock price and shareholder value. Maybe they shouldn't have as many users. Maybe they have to expunge a lot of those users and clean up their site a lot more. Kenny: You review that decision to go public. Was that a... View Details
Keywords: Re: Andi Wang
  • 05 Jul 2011
  • First Look

First Look: July 5

and threats to organizations and conclude with a research agenda that more fully accounts for the potential of community forms to be a creator (and a possible destroyer) of value for organizations. Download the paper:... View Details
Keywords: Sean Silverthorne
  • 22 Jul 2008
  • First Look

First Look: July 22, 2008

development of broader firm capabilities. Download the paper: http://www.hbs.edu/research/pdf/08-019.pdf How Can Decision Making Be Improved? (revised) Authors:Katherine L. Milkman, Dolly Chugh, and Max H. Bazerman Abstract text Download... View Details
Keywords: Martha Lagace
  • 30 Apr 2001
  • Research & Ideas

Entering the Age of Alliances

been collaborating for three years to increase the number of African American biologists and chemists. In 1995, they launched the UNCF Merck Science Internships. The undergraduates, doctoral students, and postdoctoral scientists who receive these internships are... View Details
Keywords: by James Austin
  • 09 Apr 2014
  • Research & Ideas

A Playbook for Small-Business Job Creation

skills, early education, and entrepreneurship training); and capital (equity, research grants, and loans). Mills is collaborating with HBS colleagues including professors Michael Porter, Jan Rivkin, and Joseph Fuller, who are focused on... View Details
Keywords: by Carmen Nobel; Banking; Financial Services
  • 05 Nov 2009
  • Research & Ideas

A Market for Human Cadavers in All but Name?

for cadavers. Anteby's current research examines the morality of markets by focusing on the U.S. supply and demand of cadavers for medical research and education.) Anyone who has been trained as a... View Details
Keywords: by Michel Anteby; Health
  • 12 Oct 1999
  • Research & Ideas

Confronting the Challenges that Face Bricks-and-Mortar Stores

merchandise. Other researchers have reported that brand names become less important as the amount of detailed information about a product's attributes increases. In some cases, technology has produced less of an effect on consumers' View Details
Keywords: by Raymond Burke; Retail
  • 19 Jul 2004
  • Research & Ideas

Why Innovations Sit on the Shelf

For the most part, this requires management to look closely at the roles of various parts of the business and alter the way employees interact. Increasing the pace of business innovation almost always requires reallocating decision rights... View Details
Keywords: by Michael Beer, Russell Eisenstat & Derek Schrader
  • 21 Jul 2010
  • Research & Ideas

HBS Faculty Debate Financial Reform Legislation

research on financial markets and regulation and who, in many cases, have held leadership positions in the financial sector, think about the bill and its intended (and unintended) consequences? Below, HBS faculty members Robert Steven... View Details
Keywords: by Staff
  • 05 Oct 2009
  • Research & Ideas

The Vanguard Corporation

were going to succeed and prosper needed to manage risks better, have a stronger sense of purpose to motivate their employees, and satisfy a public already agitated about scandals such as Enron in the corporate world. What I didn't see until I did the View Details
Keywords: by Sean Silverthorne
  • April 2025
  • Case

Lisa Su and AMD (A)

By: Joshua D. Margolis, Matthew Preble and Dave Habeeb
This multimedia case study focuses on CEO Lisa Su’s turnaround and subsequent transformation of the technology company Advanced Micro Devices, Inc. (AMD). When Su accepted the top position in 2014, AMD was on the verge of collapse. Su focused on the company’s culture,... View Details
Keywords: Turnaround; Change Management; Transformation; Decision Making; Globalized Markets and Industries; Government and Politics; AI and Machine Learning; Innovation and Management; Innovation Strategy; Innovation Leadership; Leadership Style; Leading Change; Management; Product Design; Product Development; Organizational Change and Adaptation; Organizational Culture; Organizational Design; Strategic Planning; Business and Shareholder Relations; Business and Stakeholder Relations; Research and Development; Business Strategy; Competitive Strategy; Competitive Advantage; Corporate Strategy; Semiconductor Industry; Computer Industry; United States; California; Texas
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Margolis, Joshua D., Matthew Preble, and Dave Habeeb. "Lisa Su and AMD (A)." Harvard Business School Multimedia/Video Case 425-704, April 2025.
  • 07 Apr 2008
  • Research & Ideas

The Debate over Taxing Foreign Profits

influence how investors diversify their portfolios; the organizational and ownership decisions firms make; firm investment[PDF] decisions; and myriad financing decisions, including capital structure and repatriation. Perhaps, the biggest... View Details
Keywords: by Sean Silverthorne
  • 22 Apr 2008
  • First Look

First Look: April 22, 2008

Business School Exercise 408-076 Gerson Lehrman Group (GLG) brought together decision makers in search of hard-to-find answers with specialized experts in nearly every imaginable field. Over time, GLG developed software to help minimize... View Details
Keywords: Martha Lagace
  • 15 Jul 2002
  • Research & Ideas

Going Green Makes Good Business Sense

Also, people are more attuned to the knowledge that geopolitical strife is influenced by environmental issues, such as how American dependence on Persian Gulf oil colors its behavior in that volatile region. It is only in recent years... View Details
Keywords: by Martha Lagace
  • May 2021 (Revised February 2024)
  • Teaching Note

THE YES: Reimagining the Future of E-Commerce with Artificial Intelligence (AI)

By: Ayelet Israeli and Jill Avery
THE YES, a multi-brand shopping app launched in May 2020 offered a new type of buying experience for women’s fashion, driven by a sophisticated algorithm that used data science and machine learning to create and deliver a personalized store for every shopper, based on... View Details
Keywords: Data; Data Analytics; Artificial Intelligence; AI; AI Algorithms; AI Creativity; Fashion; Retail; Retail Analytics; E-Commerce Strategy; Platform; Platforms; Big Data; Preference Elicitation; Predictive Analytics; App Development; "Marketing Analytics"; Advertising; Mobile App; Mobile Marketing; Apparel; Online Advertising; Referral Rewards; Referrals; Female Ceo; Female Entrepreneur; Female Protagonist; Analytics and Data Science; Analysis; Creativity; Marketing Strategy; Brands and Branding; Consumer Behavior; Demand and Consumers; Forecasting and Prediction; Marketing Channels; Digital Marketing; Internet and the Web; Mobile and Wireless Technology; AI and Machine Learning; E-commerce; Digital Platforms; Fashion Industry; Retail Industry; Apparel and Accessories Industry; Consumer Products Industry; United States
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Israeli, Ayelet, and Jill Avery. "THE YES: Reimagining the Future of E-Commerce with Artificial Intelligence (AI)." Harvard Business School Teaching Note 521-097, May 2021. (Revised February 2024.)
  • 15 Aug 2005
  • HBS Case

Classic Cases Live On at HBS

reading in a trade publication about Benihana's innovative and efficient use of labor and layout to lower costs and facilitate customer turnaround times, Professor Earl Sasser produced the Benihana case in 1972 with research associate... View Details
Keywords: by Garry Emmons
  • 28 Jun 2016
  • First Look

June 28, 2016

exploratory units to scale. We also contribute to the strategy literature by showing the importance of multi-level exchange relationships, complementary resources, time effects, and identity dynamics for corporate decisions on whether,... View Details
Keywords: Sean Silverthorne
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