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February 2016
Teaching Note

Advanced Leadership Pathways: General Gale Pollock and Services for the Vision Impaired

By: Rosabeth M. Kanter, Tessa Natanay Hamilton and Ai-Ling Jamila Malone

Following a successful military career as an Army Nurse, achieving rank as Major General, becoming the first female Acting Surgeon General of the Army, and the 22nd Chief of the Army Nurse Corps, Pollock developed a vested interest in improving the lives of the... View Details

Keywords: Health

July 2010
Supplement

Marketing Analysis Toolkit: Pricing and Profitability Analysis (CW)

By: Thomas J. Steenburgh and Jill Avery

Pricing is one of the most difficult decisions marketers make and the one with the most direct and immediate impact on the firm's financial position. This toolkit will introduce the fundamental terminology and calculations associated with pricing and profitability... View Details

Keywords: Management Analysis, Tools, and Techniques; Marketing Strategy; Decisions; Strategic Planning; Price; Partners and Partnerships; Cost; Demand and Consumers; Revenue; Profit; Mathematical Methods; Measurement and Metrics

April 2002
Background Note

Reflections on the United Electric case discussion Persuasion, Induction, and Grounding in the Specifics

An MBA classroom discussion revealed the perils of learning in which "theories-in-use" are not challenged and suggests strategies for more reflective learning. Two groups of students presented their positions at a conceptual level without grounding their conceptual... View Details

Keywords: Perspective; Cases

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2023
Working Paper

The Customer Journey as a Source of Information

By: Nicolas Padilla, Eva Ascarza and Oded Netzer

In the face of heightened data privacy concerns and diminishing third-party data access, firms are placing increased emphasis on first-party data (1PD) for marketing decisions. However, in environments with infrequent purchases, reliance on past purchases 1PD... View Details

Keywords: Customer Journey; Privacy; Consumer Behavior; Analytics and Data Science; AI and Machine Learning; Customer Focus and Relationships

04 Dec 2018
First Look

New Research and Ideas, December 4, 2018

First, our setting allows us to tease out how the lack of opportunities to learn from co-located peers affects productivity. Second, we exploit a natural experiment in which the implementation of WFA was driven View Details

Keywords: Dina Gerdeman

March 2019 (Revised June 2021)
Case

HelloSelf: Foundation

By: John R. Wells and Benjamin Weinstock

On January 6, 2019, HelloSelf, a London-based “BrainTech” company, founded a year earlier by Charles Wells, soft launched. The proposition was simply to help its members “Be your Best Self.” The company provided its registered members with access to a clinical... View Details

August 2017
Supplement

PTC: A Transformation to IoT (B)

By: Rajiv Lal and Sarah McAra

In 2013, manufacturing software company PTC Inc. entered the Internet of Things (IoT) market under the leadership of CEO Jim Heppelmann, but the company’s culture was not fully aligned with the new strategic direction. Historically, PTC's culture was defined by... View Details

Keywords: Internet Of Things; Corporate Culture; Human Resources

June 2024
Article

Oral History and Business History in Emerging Markets

By: Geoffrey Jones

This article describes the motivation, structure and use of the Creating Emerging Markets (CEM) oral history-based project at the Harvard Business School. The project consists of lengthy interviews with business leaders from emerging markets. By June 2024 183... View Details

Keywords: Emerging Economies; Oral History; Emerging Markets; Business History; Research

2023
Article

Balancing Risk and Reward: An Automated Phased Release Strategy

By: Yufan Li, Jialiang Mao and Iavor Bojinov

Phased releases are a common strategy in the technology industry for gradually releasing new products or updates through a sequence of A/B tests in which the number of treated units gradually grows until full deployment or deprecation. Performing phased releases in a... View Details

Keywords: Product Launch; Mathematical Methods; Product Development

2018
Article

Insight into Gender Differences in STEM: Evidence from Peer Reviews in an Engineering Class

By: Jacqueline N. Lane, Bruce Ankenman and Seyed Iravani

As the service industry moves toward self-service, peer feedback serves a critical role in this shift for educational services. Peer feedback is a process by which students provide feedback to each other. One of its major benefits is that it enables students to become... View Details

Keywords: Peer Review; Peer Feedback; STEM Education; Anonymity; Education; Gender; Education Industry

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24 Nov 2009
First Look

First Look: Nov. 24

and Frances X. Frei Publication:Chap. 8 in Operational Control in Asset Management: Processes and Costs. 1st ed., edited by Michael Pinedo, 154-168. Denmark: SimCorp StrategyLab, 2010 Abstract This chapter examines patterns in the cost... View Details

Keywords: Martha Lagace

September 2023 (Revised June 2024)
Case

Kaspi.kz: Building Trust through Innovation

By: Sandra J. Sucher, Fares Khrais and Marilyn Morgan Westner

This case is written to help students explore how companies can maintain and develop trust while innovating, how to identify and respond effectively to warning signs that they may not be as trusted as they believe, and how being trusted can aid in expanding and growing... View Details

Keywords: Growth and Development Strategy; Organizational Culture; Trust; Technology Adoption; Innovation and Invention; Banking Industry

2023
Book

Beyond AI: ChatGPT, Web3, and the Business Landscape of Tomorrow

By: Ken Huang, Yang Wang, Feng Zhu, Xi Chen and Chunxiao Xing

This book explores the transformative potential of ChatGPT, Web3, and their impact on productivity and various industries. It delves into Generative AI (GenAI) and its representative platform ChatGPT, their synergy with Web3, and how they can revolutionize business... View Details

Keywords: Generative Ai; AI and Machine Learning; Ethics; Technology Adoption

Research Summary

Energy, IT, real estate, and sustainability

By: Rebecca M. Henderson

Professor Henderson’s current research focuses on the energy, information technology, and real estate sectors and the challenges firms encounter as they attempt to act in more sustainable ways. This work is an outgrowth of her decade-long examination of the... View Details

January 2024
Case

Flashfood: The Magic of Commitment

By: Reza Satchu and Patrick Sanguineti

Josh Domingues had accomplished what countless young entrepreneurs long to achieve: founding a promising company that aspires to make the world a tangibly better place. Shocked to learn that international food waste cumulatively amounted to the world’s third largest... View Details

Keywords: Entrepreneur; Founder; Startup; Business Model; Business Startups; Food; Applications and Software; Mission and Purpose; Environmental Sustainability; Canada

May 2021
Article

Making Doctors Effective Managers and Leaders: A Matter of Health and Well-Being

By: Lisa Rotenstein, Robert S. Huckman and Christine K. Cassel

The COVID-19 crisis has forced physicians to make daily decisions that require knowledge and skills they did not acquire as part of their biomedical training. Physicians are being called upon to be both managers—able to set processes and structures—and leaders—capable... View Details

Keywords: Health Care and Treatment; Management; Leadership; Health Pandemics; Health Industry

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October 2013
Article

Corporate Venturing

By: Josh Lerner

For decades, large companies have been wary of corporate venturing. But as R&D organizations face pressure to rein in costs and produce results, companies are investing in promising start-ups to gain knowledge and agility. The logic of corporate venturing is... View Details

Keywords: Venture Capital; Knowledge Acquisition; Corporate Strategy; Research and Development; Business Startups; Innovation and Invention

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May 2019
Supplement

Kjell and Company: Motivating Salespeople with Incentive Compensation (C)

By: Doug J. Chung

Kjell & Company was a Swedish retail electronics chain. The company’s products consisted of home electronics and accessories. The company was noted for its excellent customer service and a fair “one-for-all” HR policy. Historically, the salespeople had been compensated... View Details

Keywords: Salesforce Management; Compensation and Benefits; Change Management; Behavior; Electronics Industry; Sweden

August 2017 (Revised November 2021)
Case

Ryan Greene at Rainier Wearables

By: Shikhar Ghosh, Thomas R. Eisenmann and Christopher Payton

This case provides a platform for discussing mental health and depression in entrepreneurship. Why do entrepreneurs have more mental health issues than other professions? What can an entrepreneur do if they face a situation where their mental well-being is being... View Details

Keywords: Mental Health; Depression; Entrepreneurship; Well-being; Personal Development and Career

December 2014
Article

The Discipline of Business Experimentation

By: Stefan Thomke and Jim Manzi

The data you already have can't tell you how customers will react to innovations. To discover if a truly novel concept will succeed, you must subject it to a rigorous experiment. In most companies, tests do not adhere to scientific and statistical principles. As a... View Details

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