Behavioral Decision Research - Publications - Faculty & Research

22 Sep 2009
First Look

First Look: September 22

entrepreneurship that helps to accommodate them. We then present the different phases of the process of institutional entrepreneurship from the emergence of institutional entrepreneurs to their implementation of change. Finally, we highlight future directions for View Details

Keywords: Martha Lagace

27 Feb 2006
Research & Ideas

Corporate Values and Employee Cynicism

"When Values Backfire: Leadership, Attribution, and Disenchantment in a Values-Driven Organization." "Our research shows that values must be managed with care," Cha and Edmondson say. Below, they join forces for an... View Details

Keywords: by Martha Lagace

16 Dec 2002
Research & Ideas

Mentoring—Using the Voice of Experience

HBS research associate Brian DeLacey, are studying the processes of mentoring and coaching in entrepreneurial environments. Leonard and DeLacey discuss their findings with HBS Working Knowledge editor Sean Silverthorne.Silverthorne: In... View Details

Keywords: by Sean Silverthorne

September 2019
Supplement

Keroche (B): Considering Entry into the Kenyan Beer Market

By: Ramon Casadesus-Masanell and Pippa Tubman Armerding

This case discusses the situation of the Kenyan alcoholic drinks producer Keroche in July 2004, when co-founder Tabitha Karanja was debating whether to enter the Kenyan beer market. Doing so would mean direct competition with the multinational EABL in an industry and... View Details

Keywords: Keroche; Alcohol; Alcoholic Drinks; Alcoholic Beverages; Beverages; Drinks; Wine Industry; Wine; Fortified Wine; Viena; Beer; Beer Market; Manufacturing; Production Capacity; Capacity; Growth; Regulated; Unregulated; Informal; Informal Market; Regulation; Illicit; Illegal; Substandard; Dangerous; Shutdown; Factory; Safe; Affordable; Low-income Consumers; Business Growth and Maturation; Business Startups; Production; Investment; Safety; Quality; Small Business; Family Business; Crime and Corruption; Customer Focus and Relationships; Decisions; Income; Demographics; Geographic Scope; Geographic Location; Goods and Commodities; Government Legislation; Growth and Development; Business History; Lawsuits and Litigation; Laws and Statutes; Lawfulness; Goals and Objectives; Consumer Behavior; Market Entry and Exit; Problems and Challenges; Social Issues; Poverty; Strategy; Competition; Entrepreneurship; Marketing; Manufacturing Industry; Food and Beverage Industry; Kenya; Nairobi; Africa

Citation

Purchase

18 Aug 2011
Lessons from the Classroom

Business Plan Contest: 15 Years of Building Better Entrepreneurs

realization at the time that they shouldn't pass the idea along to a new team of executives. It wasn't an easy decision to make, given the financial implications, but as Fenton recalls, "It still felt like the right timing. It was the... View Details

Keywords: by Julia Hanna; Education

28 Jul 2006
Research & Ideas

Meeting China’s Need for Management Education

business there? What should they watch out for? What opportunities are ripe for exploration? A: In all areas of greater China, understanding the local systems, the role of government regulation, and the behavior of suppliers, customers,... View Details

Keywords: by Sean Silverthorne; Education

05 Mar 2007
Research & Ideas

Risky Business? Protecting Foreign Investments

to gain much traction and proposes measures that will better protect the rights of property owners. We asked Wells to discuss his research and experiences representing host governments in such negotiations, and what international managers... View Details

Keywords: by Sean Silverthorne; Energy; Utilities

30 Oct 2005
Research & Ideas

Tuning Jobs to Fit Your Company

exhibit "The Four Spans" provides a summary.) The span of control. The first span defines the range of resources—not only people but also assets and infrastructure—for which a manager is given decision rights. These are also the... View Details

Keywords: by Robert Simons

07 Aug 2006
Research & Ideas

Whatever Happened to Caveat Emptor?

efforts in Germany and France), consumers favor products that evolved slowly and are well engineered, while the French prefer style and innovation. These preferences are not just a matter of national DNA, but also reflect decisions made... View Details

Keywords: by Sean Silverthorne; Retail

September 2019 (Revised July 2025)
Case

Keroche (A): Fighting for Share in the Kenyan Alcoholic Drinks Market

By: Ramon Casadesus-Masanell and Pippa Tubman Armerding

This case discusses the challenges faced by Kenyan alcoholic drinks producer Keroche Industries Limited in 2003, when the Kenyan government accused the company of manufacturing and selling substandard alcoholic drinks, revoked its liquor licenses, and shut down its... View Details

Keywords: Keroche; Alcohol; Wine; Manufacturing; Informal Market; Regulation; Illicit; Illegal; Shutdown; Factory; Low-income Consumers; Multinational; Local; Government; Allegations; Accusations; Negative Press; EABL; Tusker; Beer; SAB; Chang'aa; Naivasha; Rift Valley; East Africa; Lawsuit; Legal Battle; Business Ventures; Business Exit or Shutdown; Business Growth and Maturation; Business Startups; Production; Safety; Quality; Distribution; Small Business; Family Business; Crime and Corruption; Customer Focus and Relationships; Decisions; Income; Demographics; Geographic Scope; Geographic Location; Goods and Commodities; Government Legislation; Growth and Development; Business History; Lawsuits and Litigation; Laws and Statutes; Lawfulness; Goals and Objectives; Consumer Behavior; Market Entry and Exit; Problems and Challenges; Social Issues; Poverty; Strategy; Competition; Entrepreneurship; Manufacturing Industry; Food and Beverage Industry; Kenya; Nairobi; Africa

Citation

Educators

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14 Oct 2002
Research & Ideas

The Widening Rift Between Corporations and Society

individuals has emerged. There has been a psychological reformation as powerful and decisive as the religious reformation of the sixteenth century. Today's individuals seek psychological self-determination. They are the origins of their... View Details

Keywords: by Martha Lagace

28 Oct 2015
Research & Ideas

A Dedication to Creation: India's Ad Man Ranjan Kapur

gradually. You build a Honda Scooter, then a Honda Civic, then a Honda Accord, and then an Acura. There is a lot of theory and research on how consumer behavior and perception changes over time. And that... View Details

Keywords: by Sean Silverthorne; Advertising

15 Aug 2005
Research & Ideas

The Founding CEO’s Dilemma: Stay or Go?

professor Wasserman to learn more about his research.New Business: Tell us about your research. Noam Wasserman: My research focuses on founder frustrations in entrepreneurial firms, with a particular emphasis on the core issues of... View Details

20 Mar 2013
Research & Ideas

How CEOs Sustain Higher-Ambition Goals

are going well, but when you have to make a decision that comes at a cost to you or your organization," said HBS Professor of Management Practice Bill George, former chairman and CEO of Medtronic. "[They'll say,] 'He's missed his numbers.... View Details

Keywords: by Dina Gerdeman

26 Sep 2006
First Look

First Look: September 26, 2006

School Case 806-073 Follows the growth of an entrepreneur from his early startup activities. As the company evolves from 1998 to 2005, looks at key decisions and turning points as AtHoc's strategy adapts in response to changing market... View Details

Keywords: Sean Silverthorne

02 Jul 2001
What Do You Think?

Built to Last or Bought to Sell?

destruction" research. As Devdip Ganguli put it: "The sphere of influence of companies goes beyond themselves and their investors: their decisions encompass social and environmental consequences too. Therefore to say that the... View Details

Keywords: by James Heskett

10 Jan 2008
Sharpening Your Skills

Sharpening Your Skills: Operations Management

Shapiro and Kash Rangan bring us up to date on their pioneering research that helped ignite today's intense focus on the customer. The key? Know your order cycle management. Key concepts include: The order cycle provides a window through... View Details

06 May 2015
What Do You Think?

Are You Ready for Personalized Predictive Analytics?

"Businesses are becoming so complex that integrating predictive analytics in decision making is not very far away I think 'predictive analytics' is the 'Moneyball' for businesses." Kapil Kumar Sopory said that, "Prevention... View Details