Publications

September 2021 (Revised November 2021)
Case

Kwame Owusu-Kesse at the Harlem Children's Zone

By: Jon M. Jachimowicz

Do you—as leader, an individual within an organization, or running your own business—know when to say yes and when to say no? How do you make decisions about your own career and life? How do you counsel others who ask you for career and life insights?... View Details

Keywords: COVID-19 Pandemic; Leadership; Corporate Social Responsibility and Impact; Decisions; Nonprofit Organizations; Personal Development and Career; Growth and Development Strategy; Race; Social Issues; New York (city, NY)

01 Mar 2010
News

John Crowley’s Extraordinary Measures

FAMILY PORTRAIT: John and Aileen Crowley with Megan, John Jr., and Patrick. When John Crowley (MBA ’97) flew to Portland, Oregon, last spring to watch the filming of a movie about his life, what he saw was “beyond surreal.” The actors’ trailers all sported the full... View Details

Keywords: Sarah Auerbach; Ambulatory Health Care Services; Health, Social Assistance; Motion Picture and Sound Recording Industries; Information

Profile

Nashae Roundtree

Why did you choose this path at this point in time? I reached a decision point where I needed to decide if I wanted to continue becoming more specialized or pivot out of my role to strengthen my strategic business leadership skills. Knowing my long-term priorities... View Details

June 2011 (Revised August 2012)
Case

Coca-Cola in 2011: In Search of a New Model

By: David B. Yoffie and Renee Kim

Muhtar Kent, CEO of the Coca-Cola Company, faced a critical decision in 2011 after closing a $12 billion deal to buy its troubled North America bottling operations from its biggest bottler, Coca-Cola Enterprises. The decision was prompted by several changes in the U.S.... View Details

Keywords: Beverage Industry; Strategic Positioning; Mergers And Acquisitions; Competition; Business Model; Vertical Integration; Competitive Strategy; Corporate Strategy; Franchise Ownership; Investment; Food and Beverage Industry; United States

Portrait Project

Sonakshi Bose

“I’m going to be mean.” This was the thought that entered my 8-year old mind, as I felt my eyes well up. It was September 2001, I had just moved to New York from Singapore, and I stuck out – dressed in ponytails in an Abercrombie world. Brown, in a sea of white. During... View Details

September 1998
Case

McDonald's: International Expansion Strategy

By: Gary W. Loveman and Sabina M. Ciminero

James Cantalupo, CEO of McDonald's International, and top management have a few months to decide how the McDonald's brand should be transferred into India. Faced with the challenges presented by the Indian market--80% of Indians are Hindus and cherish cows as sacred... View Details

Keywords: Globalized Firms and Management; Expansion; Brands and Branding; Strategy; Cross-Cultural and Cross-Border Issues; Service Industry; Food and Beverage Industry; United States; India

01 Sep 2006
News

Marketing Giant Ted Levitt Remembered

receiving his BA in 1949. Two years later, he earned a doctorate in economics from Ohio State University. Levitt is survived by his wife of 58 years, the former Joan Levy, four children, and six grandchildren, as well as two sisters. To... View Details

Keywords: Business Schools & Computer & Management Training; Educational Services

10 Apr 2023
News

Leading the Way

Illustration by Gisela Goppel Illustration by Gisela Goppel When Michael Trejo (MBA 2013) was a freshman at Arizona State University (ASU) in 2005, he almost lost his full scholarship. "I just really lacked direction, and needed to... View Details

Keywords: Margie Kelley

April 2021 (Revised July 2021)
Case

Public Equities Impact Investing at BlackRock

By: Shawn A. Cole, Vikram S. Gandhi, Michael Norris and John Masko

In early 2021, BlackRock—the world’s largest asset manager with $9 trillion in assets under management (AUM)—sought to become a leader in promoting environmental and social sustainability. Over the previous ten years, CEO Larry Fink had written an annual open letter to... View Details

Keywords: Impact Investing; Renewable Energy; Climate Change; Environmental Sustainability; Equity; Corporate Social Responsibility and Impact; Financial Management; Investment Funds; Investment Return; Mission and Purpose; Organizational Change and Adaptation; Financial Services Industry; United States

10 Oct 2016
Book

Why White-Collar Criminals Commit Their Crimes

Keywords: by Carmen Nobel; Financial Services

09 Aug 2018
Cold Call Podcast

Two Million Fake Accounts: Sales Misconduct at Wells Fargo

Keywords: Re: Suraj Srinivasan; Banking; Financial Services

February 2022 (Revised May 2022)
Case

Buddy Valastro: Cake Boss

By: Boris Groysberg, Evan M.S. Hecht and Katherine Connolly Baden

Buddy Valastro, celebrity baker and business owner, inherited his father’s bakery—Carlo’s Bake Shop of Hoboken, New Jersey—at the age of seventeen. He had willed the shop to survive and gone on to fame through his television show, “Cake Boss”—the name most people now... View Details

Web

Launching Tech Ventures | HBS Online

Co-Founders Paris Wallace, Ovia Health Co-Founder & former CEO Show Hide Details Concepts Experiments that Lead to Product-Market Fit Profit Formula Implications Squire’s Unit Economics Experimentation at Ovia Health Featured Exercises... View Details

Web

Organizational Behavior Awards & Honors - Faculty & Research

Leader program. The French-American Foundation is the principal non-governmental organization linking France and the United States at leadership levels and across the full range of the French-American... View Details

March 2021 (Revised August 2022)
Case

Seeding and Selling Asana

By: Jeffrey F. Rayport, Susie Ma and Amram Migdal

In December 2019, Oliver Jay, Asana’s Chief Revenue Officer (CRO), was reconsidering his go-to-market (GTM) strategy. Asana was cloud-based work management software that enabled users to break up projects into discrete tasks that could be assigned, scheduled, and... View Details

Keywords: SaaS; Customer Journey; Business Model; Business Organization; Change Management; Growth and Development Strategy; Growth Management; Marketing Channels; Marketing Strategy; Product Marketing; Organizational Change and Adaptation; Organizational Design; Organizational Structure; Digital Platforms; Internet and the Web; Technology Industry; United States

July 2023 (Revised June 2025)
Case

The Miccosukee Tribe and the Battle to Save the Everglades: A Miami Climate Action Story

By: Rosabeth Moss Kanter and Joyce J. Kim

The Miccosukee Indians, a small tribe of indigenous people in South Florida, have a long-standing interest in protecting the land, waterways, and habitats of the Everglades, their ancestral home, which serves as a watershed for urban areas in Miami-Dade County and a... View Details

Keywords: Native Americans; Climate Change; Change; Leadership; Natural Environment; Florida; Everglades National Park

February 2024
Supplement

Seeds of Innovation: GALY’s Quest to Cultivate the Future of Agriculture in the Lab

By: George Serafeim

In 2023, Luciano Bueno, CEO and founder of plant cell culture agriculture company GALY, was considering the best path forward for his company as he planned to pitch Series B investors. GALY, founded in 2019, aimed to produce cotton and other crops from cells grown in... View Details

Keywords: Business Model; Green Technology; Goods and Commodities; Growth and Development Strategy; Science-Based Business; Entrepreneurship; Plant-Based Agribusiness; Business Startups; Decisions; Technological Innovation; Production; Entrepreneurial Finance; Agriculture and Agribusiness Industry; Technology Industry; Boston; Sao Paulo