Publications

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28 Oct 2008
First Look

First Look: October 28, 2008

reviewing the company's marketing strategy for charge and credit cards in the United States. A variety of growth options exists for students to consider, including further penetration of existing markets... View Details

Keywords: Martha Lagace

Mar 2012
Article

How to Make Finance Work

Once a sleepy old boys' club, the U.S. financial sector is now a dynamic and growing business that attracts the best and the brightest. It is tempting to declare the industry a roaring success. But its... View Details

September 1991
Case

All American Pipeline

By: Timothy A. Luehrman

Goodyear is nearing its first major capital commitments for the largest investment project in its history, the All American Pipeline. The pipeline will transport heavy crude oil from California to Texas. It is the centerpiece of a major program by Goodyear to diversify... View Details

Keywords: Capital; Financial Strategy; Business Startups; Diversification; Valuation; Standards; Supply Chain; Resource Allocation; Cash Flow; Mining Industry; California; Texas

December 1989 (Revised February 1993)
Case

Frito-Lay, Inc.: A Strategic Transition (C)

By: Lynda M. Applegate

In 1989, Frito-Lay designed an information technology infrastructure to support time-based competition and organizational restructuring. The company planned to provide timely flexible information to all major decision makers at all levels. This case describes the... View Details

Keywords: Design; Information Technology; Information Infrastructure; Competitive Strategy; Time Management; Organizational Structure; Information Management; Strategic Planning; Performance Effectiveness; Decision Choices and Conditions; Food and Beverage Industry; Food and Beverage Industry

03 Jan 2017
First Look

January 3, 2017

Performance Goals and Incentives This module explains how managers use performance goals and incentives to ensure that employee actions align... View Details

Keywords: Carmen Nobel

04 Oct 2004
What Do You Think?

Does Speed Trump Intellectual Property?

Summing Up This month's column, in the eyes of several respondents, represents the struggle of competitive strategies based on process versus product. When seen in this light, the triumph of speed over ideas, which many see as a reality,... View Details

Keywords: by James Heskett

August 1998 (Revised December 1998)
Case

Wells Fargo Online Financial Services (B)

By: Robert S. Kaplan and Nicole Tempest

Describes how the Balanced Scorecard built by the Online Financial Services (OFS) group is used to select the highest-priority initiatives for the organization. Currently, initiatives arise continually throughout the organization, and management spends considerable... View Details

Keywords: Balanced Scorecard; Internet and the Web; Corporate Entrepreneurship; Corporate Strategy; Performance Evaluation; Finance; Change; Situation or Environment; Measurement and Metrics; Financial Services Industry; Banking Industry

August 2021
Case

Orchadio's First Two Split Experiments

By: Iavor I. Bojinov, Marco Iansiti and David Lane

Orchadio, a direct-to-consumer grocery business, needs to conduct its first two A/B tests—one to evaluate the effectiveness and functioning of its newly redesigned website, and one to market-test four versions of a new banner for the website. To do so, it will rely on... View Details

Keywords: Information Management; Technological Innovation; Knowledge Use and Leverage; Resource Allocation; Marketing; Measurement and Metrics; Customization and Personalization; Information Technology; Internet and the Web; Digital Platforms; Food and Beverage Industry; Food and Beverage Industry

19 Jul 2011
First Look

First Look: July 19

timing of profit recognition. Performance measurement issues still need to be addressed directly. The standard setters' current projects on 'revenue recognition', 'insurance contracts', View Details

Keywords: Sean Silverthorne

31 Mar 2009
First Look

First Look: March 31, 2009

performance after they go public. These results stem from the professional ownership, tighter monitoring, and reputational considerations exhibited by PE sponsors. Download the paper:... View Details

Keywords: Martha Lagace

March 2014 (Revised September 2015)
Case

Clef Company: Turnover

By: Frank V. Cespedes

The Clef case focuses on the issue of turnover in a firm's sales force. Students must analyze the factors contributing to turnover as well as the role of the field sales force in Clef's profitable business strategy. Among other things, the Clef case illustrates that... View Details

Keywords: Sales; Marketing; Strategy; Marketing Strategy; Performance Evaluation; Retail Industry; Consumer Products Industry; United States

27 Jan 2016
Research & Ideas

A Politician's Investment Portfolio Might Tip Off Corruption Potential

School’s Dylan Minor, visiting assistant professor in the Strategy unit. But before you rise up tall in the saddle against politicians, consider another of Minor’s findings: The connection between risk taking View Details

Keywords: by Roberta Holland

28 Jun 2016
First Look

June 28, 2016

businesses. The strategy literature uses real option theory to explain the transition to scale, but does not consider the complex relationships between corporate ventures and their parent organizations. By... View Details

Keywords: Sean Silverthorne

December 1998 (Revised July 2016)
Background Note

Tools of Cooperation, The

By: Clayton M. Christensen, Howard H. Stevenson and Jeremy Dann

Presents a theory about the tools a manager can use to get people to agree on a coordinated course of action and effect change in his or her organization. The extent to which people in the organization agree on the way the world works, and agree on what they want,... View Details

Keywords: Change Management; Framework; Managerial Roles; Organizations; Performance Effectiveness; Cooperation

Article

Vungle Inc. Improves Monetization Using Big-Data Analytics

By: Bert De Reyck, Ioannis Fragkos, Yael Grushka-Cockayne, Casey Lichtendahl, Hammond Guerin and Andrew Kritzer

The advent of big data has created opportunities for firms to customize their products and services to unprecedented levels of granularity. Using big data to personalize an offering in real time, however, remains a major challenge. In the mobile advertising industry,... View Details

Keywords: Big Data; Monetization; Data and Data Sets; Advertising; Mobile Technology; Customization and Personalization; Performance Improvement

Find at Harvard

August 2023 (Revised January 2024)
Supplement

Arla Foods: Data-Driven Decarbonization (A)

By: Michael Parzen, Michael W. Toffel, Amram Migdal and Susan Pinckney

Arla implemented a data-based price incentive system to measure, track, and influence climate friendly changes to reduce CO2 emissions across the world’s fourth largest dairy cooperative. View Details

Keywords: Dairy Industry; Business Earnings; Earnings Management; Environmental Accounting; Agribusiness; Animal-Based Agribusiness; Acquisition; Mergers and Acquisitions; Decision Making; Decisions; Voting; Environmental Management; Climate Change; Environmental Regulation; Environmental Sustainability; Green Technology; Pollution; Moral Sensibility; Values and Beliefs; Financial Strategy; Price; Profit; Revenue; Food; Geopolitical Units; Global Strategy; Ownership Type; Cooperative Ownership; Performance Efficiency; Performance Evaluation; Problems and Challenges; Natural Environment; Science-Based Business; Business Strategy; Commercialization; Cooperation; Corporate Strategy; Food and Beverage Industry; Agriculture and Agribusiness Industry; Europe; United Kingdom; European Union; Germany; Denmark; Sweden; Luxembourg; Belgium