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Impact Stories - Impact Stories

Robert S. Huckman 09 Apr 2025 VN Express Vietnamese Student Wins $75,000 Harvard Startup Prize for AI Medical Translation App Play Making better decisions when it comes to your health Leslie John Going... View Details

December 2013 (Revised November 2015)
Case

(Re)Building a Global Team: Tariq Khan at Tek

By: Tsedal Neeley

Tariq Khan arrived home after a nearly 16-hour meeting. He was grappling with whether to take the global sales and marketing team manager position that had been offered to him, and had spent the entire day with the senior leadership of his potential new team. He wanted... View Details

Keywords: Global Teams; Language; Personal Development and Career; Decision Making; Problems and Challenges

March 2013
Case

An Entrepreneur's New Product Development Journey

By: Elie Ofek

This case tracks the new product development process undertaken by Gauri Nanda, the founder and CEO of Nanda Home, as she ventures to innovate beyond her initial product launches. Having achieved commercial success with her first product Clocky, a roll away alarm clock... View Details

Keywords: Entrepreneurship; Decision Making; Product Development; Manufacturing Industry; Consumer Products Industry

12 Aug 2019
Research & Ideas

How Scale Changes a Manager's Responsibilities

making all decisions solo), and still needs some oversight. More than 100 employees: Capable of borrowing the car for a weekend road trip with friends. Hand over the keys! If your leaders feel that you won’t... View Details

Keywords: by Julia Austin

Article

The Wisdom of Competitive Crowds

By: Kenneth C. Lichtendahl, Yael Grushka-Cockayne and Phillip E. Pfeifer

When several individuals are asked to forecast an uncertain quantity, they often face implicit or explicit incentives to be the most accurate. Despite the desire to elicit honest forecasts, such competition induces forecasters to report strategically and nontruthfully.... View Details

Keywords: Forecast; Forecasting and Prediction

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Web

Winners & Runners-Up | New Venture Competition

Enterprise Track Crowd Favorite Offering AI-based analysis of cardiac arrhythmias to expedite clinical decision making. Alumni Track, 2022 fleetzero Steven Henderson (MBA 2016) Alumni Track Winner Ocean cargo. Zero emissions. Collective... View Details

01 Dec 2023
News

A More Accommodating Approach

her career in new directions and add greater value to the company, she wanted to broaden her insights, skills, and network, which prompted her to enroll in HBS’s General Management Program (GMP) in 2021, a decision made more feasible... View Details

Keywords: Jennifer Gillespie

April 2020 (Revised June 2022)
Technical Note

Quantitative Analysis in Marketing

By: Sunil Gupta

Marketing is a combination of art and science that requires both qualitative and quantitative analysis to arrive at effective decisions. This note highlights how quantitative analysis can help in the following marketing decisions: estimating market size, determining... View Details

Keywords: Quantitative Analysis; Marketing; Decision Making; Analysis

September 2016 (Revised March 2017)
Module Note

Strategy Execution Module 3: Using Information for Performance Measurement and Control

By: Robert Simons

This module reading explains how managers use information to control critical business processes and outcomes. The analysis begins by illustrating how managers use information to communicate goals and track performance. Then the focus turns to the choices that managers... View Details

Keywords: Management Control Systems; Implementing Strategy; Strategy Execution; Organization Process; Feedback Model; Innovation; Uses Of Information; Big Data; Benchmarking; Decision Making; Information; Performance Evaluation; Analytics and Data Science

January 2018 (Revised January 2019)
Case

ZappRx

By: Jeffrey J. Bussgang and Olivia Hull

In October 2015, ZappRx founder Zoe Barry is deciding between two business models for her health technology start-up. Her product, a software application that aims to expedite the prescription fulfillment process for patients with rare diseases, has attracted interest... View Details

Keywords: Speciality Drugs; Hub Services; Pivot; Speciality Prescriptions; Health Care and Treatment; Customization and Personalization; Internet and the Web; Business Model; Decision Choices and Conditions; Pharmaceutical Industry; Massachusetts

September 2011 (Revised August 2013)
Case

The Pepsi Refresh Project: A Thirst for Change

By: Michael I. Norton and Jill Avery

In 2010, for the first time in 23 years, PepsiCo did not invest in Superbowl advertising for its iconic brand. Instead, the company diverted this $20 million to the social media-fueled Pepsi Refresh Project: PepsiCo's innovative cause-marketing program in which... View Details

Keywords: Risk Management; Marketing Strategy; Customer Focus and Relationships; Advertising Campaigns; Investment Return; Brands and Branding; Marketing Communications; Social Marketing; Cost vs Benefits; Food and Beverage Industry

20 Apr 2015
Research & Ideas

The 5 Strategy Rules of Bill Gates, Andy Grove, and Steve Jobs

figured out a way to make a more efficient processor that nevertheless wouldn't be compatible with Intel's previous architecture. After agonizing about the decision for a year, Grove chose to stick to the... View Details

Keywords: by Michael Blanding; Computer

2012
Article

The Excess Burden of Government Indecision

By: Francisco J. Gomes, Laurence J. Kotlikoff and Luis M. Viceira

Governments are known for procrastinating when it comes to resolving painful policy problems. Whatever the political motives for waiting to decide, procrastination distorts economic decisions relative to what would arise with early policy resolution. In so doing, it... View Details

Keywords: Saving; Risk and Uncertainty; Investment Portfolio; Decision Choices and Conditions; Retirement; Policy; Government and Politics

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12 Feb 2014
Working Paper Summaries

Management Practices, Relational Contracts, and the Decline of General Motors

Keywords: by Susan Helper & Rebecca Henderson; Auto

Research Summary

Overview

By: Charlotte L. Robertson

Professor Robertson conducts research on the history of financial markets. Her book manuscript and working papers shed light on the evolution of securities markets and the relationship between finance, governance, and society. Some of the topics she pursues include:... View Details

2017
Working Paper

Task Selection and Workload: A Focus on Completing Easy Tasks Hurts Long-Term Performance

By: Diwas S. KC, Bradley R. Staats, Maryam Kouchaki and Francesca Gino

How individuals manage, organize, and complete their tasks is central to operations management. Recent research in operations focuses on how under conditions of increasing workload, individuals can increase their service time, up to a point, to complete work more... View Details

Keywords: Employees; Decision Making; Performance Effectiveness; Performance Productivity