Publications

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20 Oct 2011
Research & Ideas

Getting the Marketing Mix Right

retaliation happens and that companies worry about that," Steenburgh says. "But nobody benefits when both companies are retaliating. One effort just offsets the other." Measuring the different effects of these marketing strategies can help brand managers... View Details

Keywords: by Dina Gerdeman

04 Jun 2012
Research & Ideas

The Business of Life

every "just this once" possibility that comes along. "If you decide that you'll make every decision on a day-to-day basis, you'll never get there from here," he says. "I'm so grateful that I made this View Details

Keywords: by Carmen Nobel

January 2024 (Revised October 2024)
Case

DO & CO: Crafting Luxury in the Fast Lane (A)

By: Juan Alcácer, Esel Cekin, Michael Lee and Noah Roberson

In July 2023, Attila Dogudan, the chairman of DO & CO, a renowned international catering firm, found himself in a deep conversation with his two sons about a potential new venture: catering for the Las Vegas Grand Prix, a significant step beyond their 31-year history... View Details

Keywords: Decision Choices and Conditions; Health Pandemics; Opportunities; Corporate Strategy; Luxury; Food and Beverage Industry; Las Vegas

25 Nov 2019
Research & Ideas

When Your Passion Works Against You

has a dark side, and if employees aren’t careful about how and when they express it, it can turn off colleagues or even make them feel threatened, according to new research. “You can’t just express passion and expect it will be jolly... View Details

Keywords: by Dina Gerdeman

11 Aug 2003
Research & Ideas

Why Budgeting Kills Your Company

performance indicators that shifts strategic decision making to customer-facing edges of the organization. Others advocate less sweeping but still significant changes: Housing the budgeting and strategic... View Details

Keywords: by Loren Gary

30 May 2023
Research & Ideas

Can AI Predict Whether Shoppers Would Pick Crest or Colgate?

data.” The researchers also found that telling GPT that it had purchased a product before, such as yogurt, and how much of the product the “customer” already had at home, affected purchasing decisions in predictable ways: the more yogurt... View Details

Keywords: by Kristen Senz

01 Mar 2024
News

Vital Signs

Image by Edmon De Haro Illustration by Edmon De Haro The signs of strain were there long before the pandemic: Health care workers had been managing under tremendous pressures while working long hours in understaffed hospitals. Then COVID unleashed an unprecedented... View Details

Keywords: Jen McFarland Flint; Hospitals; Health, Social Assistance

2015
Working Paper

Blinded by Experience: Prior Experience, Negative News and Belief Updating

By: Bradley R. Staats, Diwas S. KC and Francesca Gino

Traditional models of operations management involve dynamic decision-making assuming optimal (Bayesian) updating. However, behavioral theory suggests that individuals exhibit bias in their beliefs and decisions. We conduct both a field study and two laboratory studies... View Details

Keywords: Behavioral Operations; Egocentric Bias; Experience; Healthcare Operations; Prejudice and Bias; Behavior; Operations; Decision Making; Health Care and Treatment

SSRN

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14 Mar 2018
Research & Ideas

Feeling Stressed? Try Sniffing Your Romantic Partner's Shirt

Practical implications From an occupational perspective, the findings may prove valuable to business travelers—more than a third of whom believe work-related trips make them feel more stressed out than usual, according to the travel risk... View Details

Keywords: by Carmen Nobel

26 Mar 2019
First Look

New Research and Ideas, March 26, 2019

March 2019 Organizational Behavior and Human Decision Processes Thin Slices of Workgroups By: Satterstrom, Patricia, Jeffrey T. Polzer, Lisa Kwan, Oliver P. Hauser, Wannawiruch Wiruchnipawan, and Marina Burke Abstract—In this paper, we... View Details

Keywords: Dina Gerdeman

Web

Continuing Education - Business & Environment

and learn how to incorporate them into investment decisions and measure and manage their impact. Power and Influence for Positive Impact Online Understand how power really works and develop your own to gain influence and View Details

2007
Working Paper

Recognizing the New: A Multi-Agent Model of Analogy in Strategic Decision-Making

By: Giovanni Gavetti and Massimo Warglien

In novel environments, strategic decision-making is often premised on analogy, and recognition lies at its heart. Recognition refers to a class of cognitive processes through which a problem is interpreted associatively in terms of something that has been experienced... View Details

Keywords: Interpersonal Communication; Decision Choices and Conditions; Mathematical Methods; Cognition and Thinking; Power and Influence

Read Now

May 2022
Case

Executive Decision-Making at Zola

By: Amy C. Edmondson and Michael Roberto

In April 2020, Rachel Jarrett, President and COO of wedding technology company Zola, called a meeting with the organization’s key decision-makers. The company had previously launched three business expansions: a vendor marketplace, a wedding apparel division, and a... View Details

Keywords: Decision Making; Voting; Decision Choices and Conditions; Management Skills; Management; Management Style; Organizations; Organizational Culture; Technology Industry; Entertainment and Recreation Industry; United States

17 Apr 2022
Book

How to Avoid the 'Ethical Slide' That Leads Companies Astray

ethical practice is the best compass, she advises. “The world is changing around businesses,” Nelson says. “There is more pressure to make profits, and at the same time to respond to environmental, social, and governance issues.” And, she... View Details

Keywords: by Lane Lambert

September 1997 (Revised August 2007)
Case

Bankruptcy and Restructuring at Marvel Entertainment Group

By: Benjamin C. Esty and Jason Auerbach

Marvel Entertainment Group is the leading comic book publisher in the United States, with superheros like Spider-Man, the Incredible Hulk, the X-Men, and Captain America. It is also one of the leading manufacturers of sports and entertainment trading cards under the... View Details

Keywords: Restructuring; Decision Choices and Conditions; Borrowing and Debt; Insolvency and Bankruptcy; Governance Controls; Courts and Trials; Planning; Entertainment and Recreation Industry

August 2022
Article

The Bulletproof Glass Effect: Unintended Consequences of Privacy Notices

By: Aaron R. Brough, David A. Norton, Shannon L. Sciarappa and Leslie K. John

Drawing from a content analysis of publicly traded companies’ privacy notices, a survey of managers, a field study, and five online experiments, this research investigates how consumers respond to privacy notices. A privacy notice, by placing legally enforceable limits... View Details

Keywords: Choice; Purchase Intent; Privacy; Privacy Notices; Warnings; Assurances; Information Disclosure; Trust; Consumer Behavior; Spending; Decisions; Information; Communication

July 2021
Case

Y Combinator

By: John R. Wells

Y Combinator (YC) was a business startup accelerator based in Mountain View, California. Originally founded in Cambridge, Massachusetts, in 2005, by 2021, YC listed 2,830 companies amongst its alumni. More than 80% of these companies were still active, had been... View Details

Keywords: Venture Capital; Growth and Development; Business Startups; Decisions; Strategy

January 2025
Module Note

Understanding and Addressing Gender Gaps

By: Katherine Coffman

This module provides a framework for students to analyze how gender stereotypes, through their impact on beliefs about others and beliefs about ourselves, contribute to gender gaps in the workplace. The module proceeds in three parts. First, through a case and an... View Details

Keywords: Decisions; Gender; Leadership; Management Practices and Processes; Prejudice and Bias

April 1998
Case

Jim Sharpe: Extrusion Technology, Inc. (C)

By: H. Kent Bowen and Barbara Feinberg

Jim Sharpe, president of Extrusion Technology, describes the first five years at the aluminum extrusion company he purchased. He begins with day one as he introduced himself to the employees in 1987 and assured them of the company's continuity. Over the next two years,... View Details

Keywords: Acquisition; Forecasting and Prediction; Cost Management; Profit; Innovation Strategy; Marketing Strategy; Problems and Challenges; Business and Stakeholder Relations; Mining Industry