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  • All HBS Web  (18,436)
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  • March 1995 (Revised March 2001)
  • Case

The Black & Decker Corporation (A): Power Tools Division

By: Robert J. Dolan
Presents Black & Decker's performance against a Japanese competitor and others in the power tools market. Black & Decker is anxious to regain its market share leadership in particular segments of the market. View Details
Keywords: Brands and Branding; Product Positioning; Marketing Strategy; Product Launch; Competition; Globalization; Construction Industry; Consumer Products Industry
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Dolan, Robert J. "The Black & Decker Corporation (A): Power Tools Division." Harvard Business School Case 595-057, March 1995. (Revised March 2001.)
  • 09 Mar 2022
  • Research & Ideas

War in Ukraine: Soaring Gas Prices and the Return of Stagflation?

energy markets, but it is otherwise not an important market for most firms in the world, and certainly not for many American firms. It’s just because Russia is such a geopolitical player that it seems like Russia is a big part of the... View Details
Keywords: by Avery Forman; Energy
  • April 2020 (Revised January 2022)
  • Case

Uber: Competing Globally

By: Alexander J. MacKay, Amram Migdal and John Masko
This case describes Uber’s global market entry strategy and responses by regulators and local competitors. It details Uber’s entry into New York City (New York), Bogotá (Colombia), Delhi (India), Shanghai (China), Accra (Ghana), and London (United Kingdom). In each... View Details
Keywords: Business Ventures; Business Growth and Maturation; Business Model; Geography; Geographic Location; Geographic Scope; Globalization; Global Strategy; Multinational Firms and Management; Globalized Markets and Industries; Governance; Governance Controls; Governing Rules, Regulations, and Reforms; Innovation and Invention; Disruptive Innovation; Innovation Strategy; Law; Management; Growth and Development Strategy; Growth Management; Markets; Demand and Consumers; Consumer Behavior; Network Effects; Emerging Markets; Market Design; Market Entry and Exit; Market Participation; Supply and Industry; Industry Structures; Planning; Strategic Planning; Relationships; Business and Community Relations; Business and Government Relations; Business and Stakeholder Relations; Labor and Management Relations; Networks; Strategy; Adaptation; Business Strategy; Competition; Competitive Advantage; Competitive Strategy; Expansion; Information Technology; Mobile and Wireless Technology; Digital Platforms; Transportation; Transportation Networks; Transportation Industry; Technology Industry; Africa; Ghana; Asia; China; Shanghai Shi; Shanghai; India; New Delhi; Europe; United Kingdom; England; London; Latin America; North and Central America; United States; New York (city, NY); New York (state, US); South America; Colombia
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MacKay, Alexander J., Amram Migdal, and John Masko. "Uber: Competing Globally." Harvard Business School Case 720-404, April 2020. (Revised January 2022.)

    Charlotte L. Robertson

    Charlotte Robertson is an Assistant Professor in the Business, Government, and the International Economy Unit at Harvard Business School. She teaches BGIE in the MBA required curriculum.

    Professor Robertson conducts research on the history of financial... View Details

    • Research Summary

    Overview

    By: Mattias E. Fibiger
    Professor Fibiger conducts research on twentieth-century international history, focusing primarily on political economy and international relations in Southeast Asia.

    Professor Fibiger's first book is entitled Suharto's Cold War: Indonesia, Southeast... View Details
    Keywords: Authoritarianism; Political Economy; Foreign Aid; Foreign Direct Investment; Foreign Policy; Southeast Asia; United States; Finance; International Economy; International Capital Markets; History; International Relations; National Security; Government and Politics; Development Economics; Southeast Asia; United States; Indonesia; Philippines; Malaysia; Singapore
    • April 2013 (Revised November 2013)
    • Case

    Microsoft in Korea

    By: Jordan I. Siegel and Lynn Pyun
    Microsoft Korea sees a potential opportunity to dramatically improve its subsidiary's performance by actively recruiting and promoting female senior managers in South Korea. The question is to what extent multinationals can gain competitive advantage by actively... View Details
    Keywords: Global; International Business; Multinational Management; Human Resource Management; Labor Market; Global Human Resource Management; Microsoft; South Korea; Asia; East Asia; Human Resources; Strategy; Global Strategy; Computer Industry; South Korea; East Asia
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    Siegel, Jordan I., and Lynn Pyun. "Microsoft in Korea." Harvard Business School Case 713-522, April 2013. (Revised November 2013.)
    • 05 Sep 2023
    • News

    Q&A With New Managing Director of MBA Admissions and Financial Aid Rupal Gadhia

    • 12 Aug 2020
    • Research & Ideas

    Why Investors Often Lose When They Sue Their Financial Adviser

    Years of bull market bliss gave brokerage clients few reasons to open their account statements—until March. Within one month, stocks in the United States notched their biggest one-day losses—and gains—as mounting fears about COVID-19’s... View Details
    Keywords: by Danielle Kost; Financial Services
    • November 2021 (Revised December 2021)
    • Supplement

    PittaRosso (B): Human and Machine Learning

    By: Ayelet Israeli
    This case supplements the "PittaRosso: Artificial Intelligence-Driven Pricing and Promotion" case, and provides major highlights on what happened at the company since the first case. View Details
    Keywords: Artificial Intelligence; Pricing; Pricing Algorithm; Pricing Decisions; Pricing Strategy; Pricing Structure; Promotion; Promotions; Online Marketing; Data-driven Decision-making; Data-driven Management; Retail; Retail Analytics; Price; Advertising Campaigns; Analytics and Data Science; Analysis; Digital Marketing; Budgets and Budgeting; Marketing Strategy; Marketing; Transformation; Decision Making; AI and Machine Learning; Retail Industry; Italy
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    Israeli, Ayelet. "PittaRosso (B): Human and Machine Learning." Harvard Business School Supplement 522-047, November 2021. (Revised December 2021.)
    • August 2001 (Revised April 2002)
    • Case

    Strategic Capital Management, LLC (A)

    By: Mark L. Mitchell, Erik Stafford and Todd Pulvino
    Strategic Capital Management, LLC, is a hedge fund that is planning to make financial investments in Creative Computers and Ubid. Creative Computers recently sold approximately 20% of its Internet auction subsidiary, Ubid, to the public at $15 per share. Ubid's stock... View Details
    Keywords: Risk and Uncertainty; Business Subsidiaries; Internet and the Web; Investment Funds; Price; Performance Efficiency; Capital Markets; Auctions; Investment Return; Equity; Planning; Financial Services Industry
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    Mitchell, Mark L., Erik Stafford, and Todd Pulvino. "Strategic Capital Management, LLC (A)." Harvard Business School Case 202-024, August 2001. (Revised April 2002.)
    • 27 Feb 2014
    • HBS Seminar

    Rakesh Khurana, Harvard Business School

    • December 2011 (Revised November 2012)
    • Case

    Sustainable Tea at Unilever

    By: Rebecca M. Henderson and Frederik Nellemann
    Unilever's Lipton Tea had been successful with the first phase of its certification partnership with Rainforest Alliance. Now the company faced challenges in how to push forward with the transformation of more difficult parts of the supply chain and how to market... View Details
    Keywords: Environmental Sustainability; Corporate Social Responsibility and Impact; Marketing; Agriculture and Agribusiness Industry
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    Henderson, Rebecca M., and Frederik Nellemann. "Sustainable Tea at Unilever." Harvard Business School Case 712-438, December 2011. (Revised November 2012.)
    • 21 Oct 2022
    • Research & Ideas

    People Trust Business, But Expect CEOs to Drive Social Change

    Public trust in business remains relatively unshaken amid economic turbulence and a lingering pandemic, even as faith in the media and government falters, but leaders could do more to address social issues, a new global opinion survey shows. However, not everyone... View Details
    Keywords: by Scott Van Voorhis
    • June 2011
    • Case

    Reed Supermarkets: A New Wave of Competitors

    By: John A. Quelch and Carole Carlson
    Reed Supermarkets is a high-end supermarket chain with operations in several Midwestern states. Meredith Collins, vice president of marketing, visits stores located in Columbus, Ohio, an important region with the largest market and the greatest impact on revenue... View Details
    Keywords: Product Positioning; Marketing Strategy; Business Growth and Maturation; Competitive Strategy; Consumer Behavior; Brands and Branding; Retail Industry; Food and Beverage Industry; Ohio
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    Quelch, John A., and Carole Carlson. "Reed Supermarkets: A New Wave of Competitors." Harvard Business School Brief Case 114-296, June 2011.
    • 17 Dec 2008
    • Lessons from the Classroom

    ‘Ted Levitt Changed My Life’

    The details differ slightly, but the story, in its telling, is always the same. Ninety or so MBA students sit nervously awaiting the start of their first Marketing class. At the appointed time—not a minute more or less—a slight man with... View Details
    Keywords: by Julia Hanna; Education; Retail
    • June 2002 (Revised October 2005)
    • Case

    Inside Intel Inside

    By: Youngme E. Moon and Christina L. Darwall
    In early 2002, Pamela Pollace, vice president and director of Intel's worldwide marketing operations, is debating whether the company should extend its "Intel Inside" branding campaign to non-PC product categories, such as cell phones and PDAs. The "Intel Inside"... View Details
    Keywords: Advertising Campaigns; Growth and Development; Brands and Branding; Marketing Strategy; Product Positioning; Sales; Expansion; Competitive Advantage; Semiconductor Industry; Manufacturing Industry; California
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    Moon, Youngme E., and Christina L. Darwall. "Inside Intel Inside." Harvard Business School Case 502-083, June 2002. (Revised October 2005.)

      Robin Greenwood

      Robin is the George Gund Professor of Finance and Banking at Harvard Business School. He serves as the Senior Associate Dean for Faculty Development and Research. He is past faculty director of the Behavioral Finance and Financial Stability project, chair of... View Details

      Keywords: banking; financial services
      • September 2022 (Revised November 2022)
      • Teaching Note

      PittaRosso: Artificial Intelligence-Driven Pricing and Promotion

      By: Ayelet Israeli
      Teaching Note for HBS Case No. 522-046. View Details
      Keywords: Artificial Intelligence; Pricing; Pricing Algorithm; Pricing Decisions; Pricing Strategy; Pricing Structure; Promotion; Promotions; Online Marketing; Data-driven Decision-making; Data-driven Management; Retail; Retail Analytics; Price; Advertising Campaigns; Analytics and Data Science; Analysis; Digital Marketing; Budgets and Budgeting; Marketing Strategy; Transformation; Decision Making; AI and Machine Learning; Retail Industry; Italy
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      Israeli, Ayelet. "PittaRosso: Artificial Intelligence-Driven Pricing and Promotion." Harvard Business School Teaching Note 523-020, September 2022. (Revised November 2022.)
      • February 2002 (Revised October 2005)
      • Case

      BMWFilms

      By: Youngme E. Moon and Kerry Herman
      Jim McDowell, VP of marketing at BMW North America, is debating how to follow up the success of his latest marketing campaign, "BMWFilms." This campaign features five short films for the Internet, directed by some of the hottest young directors in Hollywood. By all... View Details
      Keywords: Consumer Behavior; Internet and the Web; Marketing Strategy; Film Entertainment; Innovation and Invention; Auto Industry; North and Central America
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      Moon, Youngme E., and Kerry Herman. "BMWFilms." Harvard Business School Case 502-046, February 2002. (Revised October 2005.)
      • September 2010 (Revised February 2011)
      • Case

      Red Lobster

      By: David E. Bell and Jason Riis
      Red Lobster, a 40-year-old chain of seafood restaurants, has just completed some market research revealing an opportunity to shift its target customer segment. The chain is in the final stages of a 10-year plan of rejuvenation under CEO Kim Lopdrup. When he took over... View Details
      Keywords: Advertising; Customer Satisfaction; Marketing Strategy; Consumer Behavior; Research; Segmentation; Food and Beverage Industry
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      Bell, David E., and Jason Riis. "Red Lobster." Harvard Business School Case 511-052, September 2010. (Revised February 2011.)
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