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  • 21 Oct 2022
  • Research & Ideas

People Trust Business, But Expect CEOs to Drive Social Change

Public trust in business remains relatively unshaken amid economic turbulence and a lingering pandemic, even as faith in the media and government falters, but leaders could do more to address social issues, a new global opinion survey shows. However, not everyone... View Details
Keywords: by Scott Van Voorhis
  • Research Summary

Overview

By: Mattias E. Fibiger
Professor Fibiger conducts research on twentieth-century international history, focusing primarily on political economy and international relations in Southeast Asia.

Professor Fibiger's first book is entitled Suharto's Cold War: Indonesia, Southeast... View Details
Keywords: Authoritarianism; Political Economy; Foreign Aid; Foreign Direct Investment; Foreign Policy; Southeast Asia; United States; Finance; International Economy; International Capital Markets; History; International Relations; National Security; Government and Politics; Development Economics; Southeast Asia; United States; Indonesia; Philippines; Malaysia; Singapore
  • April 2013 (Revised November 2013)
  • Case

Microsoft in Korea

By: Jordan I. Siegel and Lynn Pyun
Microsoft Korea sees a potential opportunity to dramatically improve its subsidiary's performance by actively recruiting and promoting female senior managers in South Korea. The question is to what extent multinationals can gain competitive advantage by actively... View Details
Keywords: Global; International Business; Multinational Management; Human Resource Management; Labor Market; Global Human Resource Management; Microsoft; South Korea; Asia; East Asia; Human Resources; Strategy; Global Strategy; Computer Industry; South Korea; East Asia
Related
  • September 2022 (Revised November 2022)
  • Teaching Note

PittaRosso: Artificial Intelligence-Driven Pricing and Promotion

By: Ayelet Israeli
Teaching Note for HBS Case No. 522-046. View Details
Keywords: Artificial Intelligence; Pricing; Pricing Algorithm; Pricing Decisions; Pricing Strategy; Pricing Structure; Promotion; Promotions; Online Marketing; Data-driven Decision-making; Data-driven Management; Retail; Retail Analytics; Price; Advertising Campaigns; Analytics and Data Science; Analysis; Digital Marketing; Budgets and Budgeting; Marketing Strategy; Transformation; Decision Making; AI and Machine Learning; Retail Industry; Italy
Related

    John Beshears

    John Beshears is the Albert J. Weatherhead Jr. Professor of Business Administration in the Negotiation, Organizations & Markets Unit, teaching the second-year MBA course "Negotiation." He is also a research associate at the National Bureau of Economic Research.... View Details

    • March 1999 (Revised January 2000)
    • Background Note

    A Note on Microeconomics for Strategists

    By: Kenneth S. Corts and Jan W. Rivkin
    Summarizes the core ideas about the microeconomics of markets that are most relevant to business strategy. Sections I and II develop two basic building blocks of any market, demand and supply. Section II discusses how demand and supply interact to determine the... View Details
    Keywords: Microeconomics; Cost; Cost of Capital; Market Entry and Exit; Business Strategy; Competition; Corporate Strategy
    Related
    • November 2021 (Revised December 2021)
    • Supplement

    PittaRosso (B): Human and Machine Learning

    By: Ayelet Israeli
    This case supplements the "PittaRosso: Artificial Intelligence-Driven Pricing and Promotion" case, and provides major highlights on what happened at the company since the first case. View Details
    Keywords: Artificial Intelligence; Pricing; Pricing Algorithm; Pricing Decisions; Pricing Strategy; Pricing Structure; Promotion; Promotions; Online Marketing; Data-driven Decision-making; Data-driven Management; Retail; Retail Analytics; Price; Advertising Campaigns; Analytics and Data Science; Analysis; Digital Marketing; Budgets and Budgeting; Marketing Strategy; Marketing; Transformation; Decision Making; AI and Machine Learning; Retail Industry; Italy
    Related
    • December 2011 (Revised November 2012)
    • Case

    Sustainable Tea at Unilever

    By: Rebecca M. Henderson and Frederik Nellemann
    Unilever's Lipton Tea had been successful with the first phase of its certification partnership with Rainforest Alliance. Now the company faced challenges in how to push forward with the transformation of more difficult parts of the supply chain and how to market... View Details
    Keywords: Environmental Sustainability; Corporate Social Responsibility and Impact; Marketing; Agriculture and Agribusiness Industry
    Related

      Stuti Agarwal

      Stuti is a PhD student in Consumer Behavior at Harvard Business School. She completed her Bachelors in Economics and Psychology from Boston University in 2019 and went on to complete her MPS in Applied Economics and Management from Cornell University in 2020. She... View Details
      • 17 Dec 2008
      • Lessons from the Classroom

      ‘Ted Levitt Changed My Life’

      The details differ slightly, but the story, in its telling, is always the same. Ninety or so MBA students sit nervously awaiting the start of their first Marketing class. At the appointed time—not a minute more or less—a slight man with... View Details
      Keywords: by Julia Hanna; Education; Retail
      • February 2002 (Revised October 2005)
      • Case

      BMWFilms

      By: Youngme E. Moon and Kerry Herman
      Jim McDowell, VP of marketing at BMW North America, is debating how to follow up the success of his latest marketing campaign, "BMWFilms." This campaign features five short films for the Internet, directed by some of the hottest young directors in Hollywood. By all... View Details
      Keywords: Consumer Behavior; Internet and the Web; Marketing Strategy; Film Entertainment; Innovation and Invention; Auto Industry; North and Central America
      Related
      • April 2020
      • Case

      Promoting Land and Nature Jerky

      By: John A. Quelch and Katherine B. Hartman
      Kathy Ayers, Vice President of Marketing and Communications for Land and Nature (L&N) Jerky Company, needs to make a recommendation about L&N's 2020 promotional spending. L&N's CEO, Tim Ryan, wants her to calculate different scenarios using historical data to determine... View Details
      Keywords: Advertising; Spending; Marketing Communications; Marketing Strategy; Product Positioning; Food and Beverage Industry
      Related

        Robin Greenwood

        Robin is the George Gund Professor of Finance and Banking at Harvard Business School. He serves as the Senior Associate Dean for Faculty Development and Research. He is past faculty director of the Behavioral Finance and Financial Stability project, chair of... View Details

        Keywords: banking; financial services
        • 09 Mar 2022
        • Research & Ideas

        War in Ukraine: Soaring Gas Prices and the Return of Stagflation?

        energy markets, but it is otherwise not an important market for most firms in the world, and certainly not for many American firms. It’s just because Russia is such a geopolitical player that it seems like Russia is a big part of the... View Details
        Keywords: by Avery Forman; Energy
        • 16 Mar 2009
        • Research & Ideas

        When the Internet Runs Out of IP Addresses

        roadblocks are delaying its widespread implementation, probably for many years. So what happens when the last IPv4 address is assigned? Harvard Business School professor Benjamin G. Edelman proposes a solution: Create a market for holders... View Details
        Keywords: by Sean Silverthorne; Telecommunications
        • June 2011
        • Case

        Reed Supermarkets: A New Wave of Competitors

        By: John A. Quelch and Carole Carlson
        Reed Supermarkets is a high-end supermarket chain with operations in several Midwestern states. Meredith Collins, vice president of marketing, visits stores located in Columbus, Ohio, an important region with the largest market and the greatest impact on revenue... View Details
        Keywords: Product Positioning; Marketing Strategy; Business Growth and Maturation; Competitive Strategy; Consumer Behavior; Brands and Branding; Retail Industry; Food and Beverage Industry; Ohio
        Related

          Jung Koo Kang

          Jung Koo Kang is an assistant professor in the Accounting and Management Unit. He teaches the Financial Reporting and Control course in the MBA required curriculum.

          Professor Kang’s research focuses on financial technology and innovation, alternative data,... View Details

          • June 2002 (Revised October 2005)
          • Case

          Inside Intel Inside

          By: Youngme E. Moon and Christina L. Darwall
          In early 2002, Pamela Pollace, vice president and director of Intel's worldwide marketing operations, is debating whether the company should extend its "Intel Inside" branding campaign to non-PC product categories, such as cell phones and PDAs. The "Intel Inside"... View Details
          Keywords: Advertising Campaigns; Growth and Development; Brands and Branding; Marketing Strategy; Product Positioning; Sales; Expansion; Competitive Advantage; Semiconductor Industry; Manufacturing Industry; California
          Related
          • August 2001 (Revised April 2002)
          • Case

          Strategic Capital Management, LLC (A)

          By: Mark L. Mitchell, Erik Stafford and Todd Pulvino
          Strategic Capital Management, LLC, is a hedge fund that is planning to make financial investments in Creative Computers and Ubid. Creative Computers recently sold approximately 20% of its Internet auction subsidiary, Ubid, to the public at $15 per share. Ubid's stock... View Details
          Keywords: Risk and Uncertainty; Business Subsidiaries; Internet and the Web; Investment Funds; Price; Performance Efficiency; Capital Markets; Auctions; Investment Return; Equity; Planning; Financial Services Industry
          Related

            Charlotte L. Robertson

            Charlotte Robertson is an Assistant Professor in the Business, Government, and the International Economy Unit at Harvard Business School. She teaches BGIE in the MBA required curriculum.

            Professor Robertson conducts research on the history of financial... View Details