Publications

07 Jan 2008
Research & Ideas

Pursuing a Deadly Opportunity

There is a market for everything—even dead bodies. Medical students use cadavers to gain experience, and their future patients are better off for it. Traditionally, cadavers have been obtained through... View Details

Keywords: by Julia Hanna; Health

Research Summary

Seeing Thought

By: Gerald Zaltman

This program of research combines the results from ZMET studies to create marketing stimuli such as advertising, retail store designs, product concepts, product design, and so forth, which are then presented to a sample of consumers whose reactions are observed using... View Details

25 Jan 2017
HBS Case

How Should Advertisers Respond to Consumer Demand for Whiter Skin?

young woman able to secure a job as a sports broadcaster only after applying the product. And several famous actors have endorsed skin-whitening products. Although men share this desire for fair skin and sometimes dip into similar creams... View Details

Keywords: by Dina Gerdeman; Beauty & Cosmetics

March 1982 (Revised April 1989)
Background Note

Industrial Buyer Behavior

May be used as background material for courses in industrial marketing and industrial procurement. Surveys the economic, behavioral, and organizational influences that shape buying decision-making in corporations and other institutions. Also describes the kinds of... View Details

Keywords: Supply Chain; Marketing; Decision Making

20 Apr 2017
Blog Post

Why I Love My Job: Ching Ching Chen On Her Passion For the Music Industry

incredible learning experience. From projects in the technology / venture capital space, to looking into growth opportunities in emerging markets... View Details

Keywords: Entertainment / Media / Sports

30 Mar 2017
HBS Seminar

David McKenzie, World Bank

01 Feb 2001
News

Q&A - Dirty Money: Raymond Baker Explores the Free Market's Demimonde

Baker returned to the United States and was involved for many years in a variety of trading activities that took him to some two dozen countries in Africa, Latin America, and... View Details

Keywords: Finance; Government

June 18, 2019
Article

Research: Investors Reward Companies That Talk Up Their Digital Initiatives

By: Suraj Srinivasan and Wilbur Chen

A study of how companies disclose their digital initiatives on earnings calls and written communications finds that more firms are using these technologies, that financial markets reward companies that disclose such initiatives, but that financial performance... View Details

Keywords: Digital Technologies; Disclosure; Investment; Performance Improvement

Register to Read

04 Oct 2004
What Do You Think?

Does Speed Trump Intellectual Property?

the advent of the fall television season, replete with new reality TV shows, producers are presenting us with an interesting case example of speed as a competitive strategy.... View Details

Keywords: by James Heskett

17 Dec 2008
Lessons from the Classroom

‘Ted Levitt Changed My Life’

The details differ slightly, but the story, in its telling, is always the same. Ninety or so MBA students sit nervously awaiting View Details

Keywords: by Julia Hanna; Education; Retail

14 Jul 2014
Research & Ideas

Pay Attention To Your ‘Extreme Consumers’

gain valuable insights into a product by talking to those who hate it—or even don't use it at all. Such was the case with Nintendo when developing its Wii game console system. View Details

Keywords: by Michael Blanding

May 2017
Case

CNS Worldwide

By: Robert J. Dolan and Karthik Easwar

CNS Worldwide has long been the market share leader in the IaaS cloud server market, yet it has remained unprofitable for years. Industry capacity utilization is low, and prices have declined over 70% over the last decade. CNS is considering withdrawing from the market... View Details

Keywords: Price; Marketing; Performance Capacity; Bids and Bidding; Analysis; Web Services Industry

August 2007 (Revised September 2007)
Case

Gome: Bidding for China Paradise

Gome, China's largest electronics retailer, has the opportunity to acquire China Paradise, the number three player in the Chinese electronic retailer industry. This happened in the general context of a great market development and potential consolidation of the... View Details

Keywords: Acquisition; Trade; Market Entry and Exit; Performance; Opportunities; Competition; Consolidation; Corporate Strategy; Electronics Industry; Retail Industry; China

15 Feb 2022
News

Charlotte Club Hosts Webinar to Mark 100 Years of the Case Method

developed our courses,” said Bower. “The field of marketing developed around case writing in retail and consumer goods companies. The field of management accounting developed... View Details

Keywords: Margie Kelley

03 Jun 2011
Working Paper Summaries

Inducement Prizes and Innovation

Keywords: by Liam Brunt, Josh Lerner & Tom Nicholas

26 Sep 2006
First Look

First Look: September 26, 2006

Impact with Elasticity Decompositions Author:Thomas J. Steenburgh Periodical:Journal of Marketing Research (forthcoming) Abstract In this article, I discuss three methods of decomposing View Details

Keywords: Sean Silverthorne

08 Feb 2018
News

How to give a Valentine's Day gift that says 'I love you'

Robert J. Dolan

Robert J. Dolan is the Baker Foundation Professor at Harvard Business School. He received his Ph.D. from the University of Rochester and began his academic career in 1976 as a faculty member at the Graduate School of Business of the University of Chicago. He joined... View Details

Forthcoming
Article

Antitrust Platform Regulation and Entrepreneurship: Evidence from China

By: Ke Rong, D. Daniel Sokol, Di Zhou and Feng Zhu

Many jurisdictions have launched antitrust enforcement and brought in regulation of large tech platforms. The swift and strict implementation of China’s Anti-Monopoly Guidelines for the Platform Economy (Platform Guidelines) provides a quasi-natural experiment... View Details

Keywords: Platform; Antitrust; Regulation; Entrepreneurship; Venture Capital; Governing Rules, Regulations, and Reforms; Competition; Market Entry and Exit; Supply and Industry; China