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  • All HBS Web  (9,898)
    • People  (21)
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  • March 1991 (Revised April 1995)
  • Case

Bundling

Recent developments in the software business point to some of the reasons why companies offer their products or services in bundles. One is the opportunity to leverage market power, as Microsoft arguably has done by bundling applications software with its operating... View Details
Keywords: Software; Product Marketing; Information Technology Industry
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Brandenburger, Adam M., and Vijay Krishna. "Bundling." Harvard Business School Case 191-177, March 1991. (Revised April 1995.)
  • Program

Mergers and Acquisitions

Summary Across the globe, mergers and acquisitions are reshaping the corporate and competitive landscape. To help companies gain a strategic advantage and expand market share, this M&A program takes you inside the process—from strategy... View Details
  • June 2009 (Revised February 2010)
  • Case

Cirque du Soleil -- The High-Wire Act of Building Sustainable Partnerships

By: Ramon Casadesus-Masanell and Maxime Aucoin
The case describes the history and business model of Cirque du Soleil (CdS). The case allows for a rich discussion and analysis of Cirque du Soleil's business model with an emphasis on how it interacts with that of MGM Mirage. Le Cirque and MGM's business models... View Details
Keywords: Business Model; Investment; Profit; Globalized Markets and Industries; Growth and Development Strategy; Market Entry and Exit; Partners and Partnerships; Trust; Entertainment and Recreation Industry
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Casadesus-Masanell, Ramon, and Maxime Aucoin. "Cirque du Soleil -- The High-Wire Act of Building Sustainable Partnerships." Harvard Business School Case 709-411, June 2009. (Revised February 2010.)
  • June 1997 (Revised May 1998)
  • Case

Mobil USM&R (A1)

By: Robert S. Kaplan
First of a two-part case on the development and use of a Balanced Scorecard (BSC) at Mobil's US Marketing and Refining Division. Split from the original (A) case to give students an opportunity to suggest objectives and measures for the division's initial BSC, without... View Details
Keywords: Balanced Scorecard; Measurement and Metrics; Restructuring; Corporate Strategy; Organizational Change and Adaptation; Growth and Development Strategy; Management Teams; Marketing Strategy; Motivation and Incentives; Mining Industry; Energy Industry; United States
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Kaplan, Robert S. "Mobil USM&R (A1)." Harvard Business School Case 197-120, June 1997. (Revised May 1998.)
  • 04 May 2009
  • Research & Ideas

What’s Next for the Big Financial Brands

(Editor's note: Harvard Business School professor John Quelch writes a blog on marketing issues, called Marketing Know: How, for Harvard Business. It is reprinted on HBS... View Details
Keywords: by John Quelch; Banking; Financial Services
  • Article

Seize the Power

By: Stefan Thomke
A company’s ability to create and refine its products, customer experiences, processes, and business models—in other words, to compete—is deeply affected by its ability to experiment. Digital giants such as Amazon, Facebook, Google, and Booking.com have found... View Details
Keywords: Experimentation; Competitiveness; Competition; Innovation and Invention; Marketing; Organizational Change and Adaptation
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Thomke, Stefan. "Seize the Power." Indian Management (February 2020).
  • September 2006 (Revised November 2007)
  • Case

Patrimonio Hoy: A Financial Perspective

By: Arthur I Segel, Michael Chu and Gustavo A. Herrero
Patrimonio Hoy, a program targeting the housing needs of low-income families launched by CEMEX, a major Mexican corporation and a leading global cement company, has gone from a market research project to a highly visible initiative in 22 cities and has earned public... View Details
Keywords: Diversification; Housing; Income; Corporate Social Responsibility and Impact; Emerging Markets; Finance; Mexico
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Segel, Arthur I., Michael Chu, and Gustavo A. Herrero. "Patrimonio Hoy: A Financial Perspective." Harvard Business School Case 207-059, September 2006. (Revised November 2007.)
  • January 1989 (Revised December 1991)
  • Case

British Airways: ""Go for It, America!"" Promotion (A)

By: Stephen A. Greyser
Senior marketing executives of a major international airline are deciding on a strategy to address a crisis situation precipitated by a series of terrorist acts. The company is experiencing the worst downturn ever in its U.S.-U.K. travel business due to media reports... View Details
Keywords: Advertising Campaigns; Crime and Corruption; Crisis Management; Management Teams; Time Management; Marketing Strategy; Perception; Value Creation; Travel Industry; United Kingdom; United States
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Greyser, Stephen A. British Airways: ""Go for It, America!"" Promotion (A). Harvard Business School Case 589-089, January 1989. (Revised December 1991.)
  • March 1995 (Revised July 1996)
  • Case

Mattson Foods, Inc. (Revised): The Bardolini Division

By: Steven C. Wheelwright
The Bardolini Division of Mattson Foods, with plants in the northeast and midwest, wants to open up the western market for its pizza. Management must decide whether to build a new plant on the West Coast, and what type of technology to put in the plant if they decide... View Details
Keywords: Logistics; Emerging Markets; Business Startups; Decision Choices and Conditions; Business Plan; Capital Budgeting; Expansion; Buildings and Facilities; Strategic Planning; Marketing Strategy; Technology; Economic Systems; Food and Beverage Industry
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Wheelwright, Steven C. "Mattson Foods, Inc. (Revised): The Bardolini Division." Harvard Business School Case 695-058, March 1995. (Revised July 1996.)
  • February 2019
  • Article

Does It Matter If Your Health Insurer Is For Profit? Effects of Ownership on Premiums, Insurance Coverage, and Medical Spending

By: Leemore S. Dafny
There is limited empirical evidence about the impact of for-profit health insurers on various outcomes. I study the effects of conversions to for-profit status by Blue Cross Blue Shield (BCBS) affiliates in 11 states, spanning 28 geographic markets. I find both the... View Details
Keywords: Health Insurance; Medical Loss Ratio; Blue Cross; Corporate Governance; Health; Insurance; For-Profit Firms; Insurance Industry; United States
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Dafny, Leemore S. "Does It Matter If Your Health Insurer Is For Profit? Effects of Ownership on Premiums, Insurance Coverage, and Medical Spending." American Economic Journal: Economic Policy 11, no. 1 (February 2019): 222–265.
  • February 2001 (Revised October 2002)
  • Background Note

Entrepreneurial History: A Conceptual Overview

By: Nancy F. Koehn
Analyzes HBS cases on five entrepreneurs and the companies they built: Josiah Wedgwood, Henry Heinz, Marshall Field, Howard Schultz of Starbucks, and Michael Dell. These five cases and their accompanying teaching notes comprise a course module on entrepreneurial... View Details
Keywords: Transition; Demand and Consumers; Competition; Business History; Entrepreneurship; Customer Focus and Relationships; Business Strategy; Society
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Koehn, Nancy F. "Entrepreneurial History: A Conceptual Overview." Harvard Business School Background Note 801-368, February 2001. (Revised October 2002.)
  • February 1994 (Revised September 1995)
  • Case

Leland O'Brien Rubinstein Associates, Inc.: Portfolio Insurance

By: Peter Tufano
Leland O'Brien Rubinstein Associates, a small financial advisory firm founded in 1980, has created a successful business by selling a product commonly known as portfolio insurance. Portfolio insurance is a trading strategy that institutional investors use to establish... View Details
Keywords: Investment Portfolio; Insurance; Product; Financial Services Industry
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Tufano, Peter, and Barbara Kyrillos. "Leland O'Brien Rubinstein Associates, Inc.: Portfolio Insurance." Harvard Business School Case 294-061, February 1994. (Revised September 1995.)
  • 06 Aug 2015
  • News

New rule could fuel debate over CEO pay

  • April 2019 (Revised July 2019)
  • Case

Aperture Investors

By: Krishna G. Palepu, George Serafeim and David Lane
Aperture Investors is a startup investment firm that seeks to disrupt the asset management industry through competitive differentiation by charging investors primarily when its portfolio managers outperform the marketplace. Headed by Wall Street veteran Peter Kraus and... View Details
Keywords: Business Model; Talent and Talent Management; Investment; Investment Funds; Asset Management; Recruitment; Selection and Staffing; Marketing Channels; Emerging Markets; Partners and Partnerships; Motivation and Incentives; Financial Services Industry
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Palepu, Krishna G., George Serafeim, and David Lane. "Aperture Investors." Harvard Business School Case 119-053, April 2019. (Revised July 2019.)
  • 10 Sep 2014
  • News

“An Economy Doing Half Its Job”

  • September 2000 (Revised February 2025)
  • Case

Netflix (2000)

By: E. Scott Mayfield
The CEO of a successful Internet start-up must decide whether to delay the company's initial public offering following a significant decline in the NASDAQ market during the spring of 2000. The company's CFO is asked to reevaluate the company's projected cash flow needs... View Details
Keywords: Business Model; Contracts; Initial Public Offering; Cash Flow; Service Delivery; Financial Strategy; Web Services Industry
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Mayfield, E. Scott. "Netflix (2000)." Harvard Business School Case 201-037, September 2000. (Revised February 2025.)
  • 05 Apr 2017
  • Research & Ideas

For Women Especially, It Pays to Know What Car Repairs Should Cost

professor in the Marketing Unit at Harvard Business School, and Meghan Busse and Florian Zettelmeyer, both professors at Northwestern University. Somewhere, a radiator leaks For the study, “mystery shoppers”... View Details
Keywords: by Wendy Guild Swearingen; Auto; Service
  • September 2015
  • Article

Codes in Context: How States, Markets, and Civil Society Shape Adherence to Global Labor Standards

By: Michael W. Toffel, Jodi L. Short and Melissa Ouellet
Transnational business regulation is increasingly implemented through private voluntary programs—like certification regimes and codes of conduct—that diffuse global standards. But little is known about the conditions under which companies adhere to these standards. We... View Details
Keywords: Transnational Regulation; Labor Standards; Consumer Politics; Codes Of Conduct; Compliance; Governance Compliance; Operations; Globalization; Labor
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Toffel, Michael W., Jodi L. Short, and Melissa Ouellet. "Codes in Context: How States, Markets, and Civil Society Shape Adherence to Global Labor Standards." Regulation & Governance 9, no. 3 (September 2015): 205–223.

    Robert C. Merton

    Robert C. Merton is the School of Management Distinguished Professor of Finance at the MIT Sloan School of Management.

    Merton is University Professor Emeritus at Harvard University and was the George Fisher Baker Professor of... View Details

    Keywords: banking; brokerage; financial services; insurance industry; investment banking industry; retail financial services
    • March 2010 (Revised June 2019)
    • Case

    Major League Baseball Advanced Media: America's Pastime Goes Digital

    By: Anita Elberse and Brett Laffel
    In January 2010, Bob Bowman, chief executive officer of Major League Baseball Advanced Media -- MLB's digital arm -- is facing a number of decisions related to its 'app' for Apple's new iPad. What are the best name, price, and set of features for MLBAM's iPad app? The... View Details
    Keywords: Business Model; Marketing Strategy; Distribution Channels; Mobile and Wireless Technology; Internet and the Web; Sports Industry
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    Elberse, Anita, and Brett Laffel. "Major League Baseball Advanced Media: America's Pastime Goes Digital." Harvard Business School Case 510-092, March 2010. (Revised June 2019.)
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