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  • 16 Feb 2010
  • Research & Ideas

The Outside-In Approach to Customer Service

Gulati: The difference between the outside-in and inside-out perspectives is central to the book's arguments. When I began this research, I naively assumed that all firms must indeed have an outside-in orientation whereby they put their customers first in all their... View Details
Keywords: by Sarah Jane Gilbert; Consumer Products
  • February 2021
  • Case

Digital Manufacturing at Amgen

By: Shane Greenstein, Kyle R. Myers and Sarah Mehta
This case discusses efforts made by biotechnology (biotech) company Amgen to introduce digital technologies into its manufacturing processes. Doing so is complicated by the fact that the process for manufacturing biologics—or therapeutics made from living cells—is... View Details
Keywords: Digital Technologies; Change; Change Management; Decision Making; Cost vs Benefits; Decisions; Information; Analytics and Data Science; Innovation and Invention; Innovation and Management; Innovation Leadership; Innovation Strategy; Technological Innovation; Jobs and Positions; Knowledge; Leadership; Organizational Culture; Science; Strategy; Information Technology; Technology Adoption; Biotechnology Industry; Pharmaceutical Industry; United States; California; Puerto Rico; Rhode Island
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  • September 2014 (Revised February 2015)
  • Case

Pfizer and AstraZeneca: Marketing an Acquisition (A)

By: John A. Quelch and James Weber
In 2014, Pfizer proposed a friendly acquisition of AstraZeneca, but the AstraZeneca board resisted over price and strategy concerns. Was this good for pharmaceutical consumers? Pfizer, like pharmaceutical companies in general, faced difficulties in growing sales due to... View Details
Keywords: Health Care Policy; Mergers And Acquisitions; Marketing; Government Relations; Crisis Management; Decision Making; Growth and Development; Management; Markets; Strategy; Pharmaceutical Industry; United Kingdom; United States
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  • 23 Jun 2009
  • First Look

First Look: June 23

relationship, Warren Buffett, arguably the world's most admired and successful investor, has decided to make such a significant investment in Goldman Sachs." He added that the deal "will further bolster our strong capitalization... View Details
Keywords: Martha Lagace
  • 05 Feb 2008
  • First Look

First Look: February 5, 2008

(2) Review prior research on behavioral decision making to identify ideas that may be relevant to the domain of psychological influence; (3) Provide a series of examples of how behavioral View Details
Keywords: Martha Lagace
  • May 2023
  • Teaching Note

Ava Labs: Navigating the Next Blockchain

By: Marco Di Maggio and Wenyao Sha
Teaching Note for HBS Case No. 223-027. View Details
Keywords: Blockchain; Decentralized Finance; Alternative Assets; Financial Instruments; Assets; Decisions; Financing and Loans; Technology Industry; Financial Services Industry
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  • January 2009 (Revised December 2017)
  • Case

Who Broke the Bank of England?

By: Niall Ferguson and Jonathan Schlefer
In the summer of 1992, hedge fund manager George Soros was contemplating the possibility that the European Exchange Rate Mechanism (ERM) would break down. Designed to pave the way for a full-scale European Monetary Union, the ERM was a system of fixed exchange rates... View Details
Keywords: Decision Choices and Conditions; Currency Exchange Rate; Investment; Governing Rules, Regulations, and Reforms; Financial Services Industry; European Union
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  • 01 Jun 2023
  • News

Pet Project

for subscription options (with tracking). And Maev should keep in mind that the purchase decision is made at the shelf, so include key conversion claims right on the packaging. Success in DTC will make for a... View Details
Keywords: Jen McFarland Flint; Miscellaneous Store Retailers; Retail Trade; Sporting Goods, Hobby, Musical Instrument, and Book Stores; Retail Trade
  • December 2018
  • Case

Tiantong & Partners: Transforming Litigation Practice in China

By: Ashish Nanda and Lisa Rohrer
Jiang Yong founded Tiantong & Partners in 2002, seeking to radically improve the level of litigation-related services in China. By 2015, Tiantong was the premier Chinese litigation firm with the highest per lawyer revenues. The firm focused exclusively on high-stakes... View Details
Keywords: Law Firm; Law Firms; Growth; Legal Industry; Regulation; Professional Services; Law; Lawsuits and Litigation; Internet and the Web; Growth and Development; Strategy; Entrepreneurship; Decision Choices and Conditions; Legal Services Industry; China
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  • September 2010 (Revised November 2010)
  • Case

J.P. Morgan Private Bank: Risk Management during the Financial Crisis 2008-2009

By: Anette Mikes, Clayton S. Rose and Aldo Sesia
Mary Erdoes, the CEO of JP Morgan's asset management business, and three colleagues provide insights into risk management issues faced by the firm's private bank during the financial crisis in 2008–2009. The case provides perspective on the philosophy with which they... View Details
Keywords: Judgments; Financial Crisis; Globalized Firms and Management; Management Analysis, Tools, and Techniques; Risk Management; Mathematical Methods; Banking Industry; United States
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  • 23 Aug 2016
  • News

Harvard Business School Announces 2016 Kaplan Life Sciences Fellows

  • Web

Online Business Strategy Courses | HBS Online

Become a purpose-driven leader by learning how to influence key stakeholders and integrate values into your work to catalyze system-level change. 3 weeks, 7-9 hrs/week Pay by August 7 $1,850 Certificate Global Business Professor Forest Reinhardt Understand how View Details
  • 01 Dec 2023
  • News

Engaging Students More Deeply

Students at Success Academy stay more focused on the dot rug. Photo courtesy HBS Multimedia Development To tell the compelling stories of a developer working to revitalize Miami Beach, a Maine lobsterman confronting the economic risks of climate change, and a charter... View Details
Keywords: April White
  • 10 Apr 2007
  • First Look

First Look: April 10, 2007

http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=207019 CMM versus Agile: Methodology Wars in Software Development Harvard Business School Case 607-084 A CIO decides whether to adopt the "Capability Maturity Model" (CMM) within her IT... View Details
Keywords: Martha Lagace
  • October 2021 (Revised May 2023)
  • Case

Engine No.1: An Impact Investing Firm Engages with ExxonMobil

By: Mark Kramer, Shawn Cole, Vikram S. Gandhi and T. Robert Zochowski
ExxonMobil, the world's fifth largest source of carbon emissions, remained committed to aggressively expanding its oil & gas business despite global warming. During the COVID pandemic this strategy resulted in massive losses as the price and demand for oil declined. ... View Details
Keywords: Carbon Emissions; Global Warming; Impact Investment Funds; Hedge Fund Activism; Leadership Development; Business Model; Renewable Energy; Resource Allocation; Decision Choices and Conditions; Governing and Advisory Boards
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  • 10 Sep 2021
  • Blog Post

Perspectives on Anti-Racism in the HKS Curriculum

In fall 2020, the Harvard Kennedy School incorporated a two-week module on Race and Racism in the Making of the United States as a Global Super power into the MPP core curriculum. The school created this module in response to calls by the... View Details
  • 16 Mar 2015
  • Research & Ideas

Advice on Advice

how a leader can make critical big decisions without getting advice." Plus, many executives believe that if they seek advice, they will be viewed as incapable of making... View Details
Keywords: by Dina Gerdeman
  • February 2025
  • Case

Luca de Meo at Renault Group (A)

By: Emily Truelove, Linda A. Hill and Lydia Begag
When Luca de Meo became CEO of Renault Group in 2020, the 122-year-old French automaker faced financial challenges and the double technological disruption of the automotive industry: the shift to electric vehicles (EVs) and the rise of software-defined vehicles (SDVs).... View Details
Keywords: Change Management; Transformation; Transition; Interpersonal Communication; Forms of Communication; Talent and Talent Management; Experience and Expertise; Customer Value and Value Chain; Decision Making; Economic Growth; Financial Crisis; Alternative Energy; Engineering; Global Strategy; Governance; Digital Transformation; Digital Strategy; Technology Adoption; Disruptive Innovation; Technological Innovation; Innovation Leadership; Collaborative Innovation and Invention; Leading Change; Leadership Development; Leadership Style; Crisis Management; Management Skills; Business Processes; Organizational Culture; Organizational Structure; Performance Efficiency; Transportation; Auto Industry; Battery Industry; Energy Industry; Green Technology Industry; Transportation Industry; France; Europe; China
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  • 27 May 2014
  • First Look

First Look: May 27

consumers make complementary choices in purchase decisions (e.g., chips and salsa), product inter-operabilities (smartphones and networks), and dynamic decisions (current... View Details
Keywords: Sean Silverthorne
  • 16 Nov 2009
  • Research & Ideas

The Times Captures History of American Business

coincided with the creation of the modern corporation, the mass market, and America's economic preeminence. Given this vast sweep of time, Koehn's narrations—in a series of original essays and timelines—serve as signposts to readers, helping them locate and View Details
Keywords: by Martha Lagace; Journalism & News