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(11,232)
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Show Results For
- All HBS Web
(11,232)
- People (42)
- News (3,507)
- Research (5,561)
- Events (26)
- Multimedia (137)
- Faculty Publications (3,023)
- August 2021 (Revised March 2022)
- Case
Camera IQ and the Metaverse: Building Augmented Reality Brand Experiences
By: Jill Avery and Rayan Nahas
Camera IQ, a camera marketing software company that empowered brands to create and launch augmented reality experiences (AREs) across social platforms, had just raised an additional $5 million to fund further product development and expand its marketing and sales... View Details
Keywords: Brand Management; Virtual Reality; Augmented Reality; B2B; Technology Platform; Marketing; Marketing Communications; Marketing Strategy; Brands and Branding; Digital Marketing; Internet and the Web; Growth Management; Customer Relationship Management; Customer Value and Value Chain; Social Media; E-commerce; Applications and Software; Digital Platforms; Advertising Industry; United States
Avery, Jill, and Rayan Nahas. "Camera IQ and the Metaverse: Building Augmented Reality Brand Experiences." Harvard Business School Case 522-002, August 2021. (Revised March 2022.)
- Web
Browse All Articles, Research, & Case Studies - HBS Working Knowledge
ensuring implementation, and the critical importance of corporate involvement in driving ambitious climate action. 05 Nov 2024 Book Building the Road to 'Small Business Utopia' with AI and Fintech by Karen G. Mills Could artificial... View Details
- 15 Oct 2012
- News
What business should do to restore competitiveness
- 24 May 2017
- News
When Finance Is a Character in a Novel
- Web
Marketing - Doctoral
Marketing The doctoral program in Marketing draws on a variety of underlying disciplines to research important marketing management problems centered on the immediate and future needs and wants View Details
- March 2022 (Revised December 2022)
- Case
Perch
By: Jeffrey F. Rayport, Stacy Straaberg and Julia Kelley
In May 2021, Perch CEO Chris Bell needed to decide whether his e-commerce aggregator company, which bought and scaled Amazon Marketplace brands, should acquire up to three acquisition targets. The prospective acquisitions, Web Deals Direct, HomeCo, and Future Brands,... View Details
Keywords: Business Ventures; Acquisition; Business Growth and Maturation; Decision Making; Cost vs Benefits; Decision Choices and Conditions; Decisions; Management; Growth and Development Strategy; Strategy; Business Strategy; Integration; E-commerce; Consumer Products Industry; Retail Industry; Technology Industry; North America; United States; Massachusetts; Boston; California; Asia; Philippines
- Program
Strategic Marketing for Driving Growth
more business growth. This program is eligible for the Digital Transformation Certificate. Learn More Key Benefits Effective marketing strategy development and implementation is a crucial piece of the puzzle for business leaders who View Details
- August 19, 2024
- Article
The Business Roundtable’s Stakeholder Pledge, Five Years Later
By: Lynn S. Paine
Five years ago, the Business Roundtable issued a statement pledging to “lead their companies for the benefit of all stakeholders.” In the past five years, stakeholderism has gained wider acceptance and helped many corporate leaders see the value of taking the interests... View Details
Keywords: Business and Stakeholder Relations; Business or Company Management; Mission and Purpose; Corporate Governance
Paine, Lynn S. "The Business Roundtable’s Stakeholder Pledge, Five Years Later." Harvard Business Review Digital Articles (August 19, 2024).
- 15 Mar 2019
- News
How the modern office is killing our creativity
- Dec 2019
- Survey
A Recovery Squandered
Despite a decade of steady economic growth since the Great Recession, America has done remarkably little to address underlying structural weaknesses in the country’s economy and society. Surveys of HBS... View Details
- Teaching Interest
Technology and Operations Management
This course enables students to develop the skills and concepts needed to ensure the ongoing contribution of a firm's operations to its competitive position. It helps them to understand the complex processes underlying the development and manufacture of products as... View Details
- 07 Sep 2012
- News
When times are tough, disrupt
- 23 Jan 2019
- Blog Post
The First Five Years: '30 under 30' Edition
downside of recruiting for private equity jobs out of HBS is that it all happens during a ‘recruiting cycle’ that takes place early in the fall for ECs. But those cycles don’t necessarily line up with the... View Details
- October 2018
- Case
The Proxy Fight at ADP
By: Robin Greenwood and E. Scott Mayfield
In July 2017, shares of Automatic Data Processing, Inc. (ADP) surged 12% following a report that the activist investor Bill Ackman had acquired a sizable stake in the company and planned to nominate his own slate of directors at the company’s annual meeting in... View Details
Greenwood, Robin, and E. Scott Mayfield. "The Proxy Fight at ADP." Harvard Business School Case 219-052, October 2018.
- October 2018 (Revised May 2019)
- Case
Khan Academy 2018
By: William Sahlman and Nicole Tempest Keller
Founded in 2008, Khan Academy was a global educational nonprofit with a mission to provide a free, world-class education for anyone anywhere in the world. By 2018, the organization had expanded into numerous content areas, product areas, and geographic markets.... View Details
Keywords: Entrepreneur; Sustainability; Scaling; Social Entrepreneurship; Nonprofit Organizations; Strategy; Education; Entrepreneurship; Teaching; Education Industry; California
Sahlman, William, and Nicole Tempest Keller. "Khan Academy 2018." Harvard Business School Case 819-064, October 2018. (Revised May 2019.)
- 09 May 2013
- News
Will Health-Care Law Beget Entrepreneurs?
- 14 Dec 2010
- News
Counting the Not for Profits
- Program
Women on Boards
position Understand the politics and pitfalls of corporate networks Raise your profile among directors, founders, and funders Match your skills and talents to the board's specific needs Expand your personal... View Details
- 06 Oct 2023
- Book
Yes, You Can Radically Change Your Organization in One Week
The biggest, thorniest organizational problems can be solved in just one week, say Frances Frei and Anne Morriss, coauthors of the new book Move Fast and Fix Things. Armed with decision-making power and the right change-management... View Details
Keywords: by Kristen Senz