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      • November 2022 (Revised May 2023)
      • Case

      Dicerna

      By: Malcolm Baker, Ishita Sen and Jonathan Wallen
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      Baker, Malcolm, Ishita Sen, and Jonathan Wallen. "Dicerna." Harvard Business School Case 223-049, November 2022. (Revised May 2023.)
      • November 24, 2022
      • Article

      How to Build a Life: Does Overindulgence Make You Happy?

      By: Arthur C. Brooks
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      Brooks, Arthur C. "How to Build a Life: Does Overindulgence Make You Happy?" The Atlantic (November 24, 2022).
      • November 2022 (Revised April 2023)
      • Supplement

      HTC and Virtual Reality (B)

      By: Andy Wu and Matt Higgins
      In April 2023, Cher Wang, CEO and Chairwoman of HTC, reflected on her time as a leader in the virtual reality industry from her office high above Taoyuan City, Taiwan. It had been a roller coaster ride of new product introductions and unexpected challenges for HTC and... View Details
      Keywords: VR; Virtual Reality; Strategy; Metaverse; Market Entry and Exit; Competition; Technology Industry; Taiwan; China; United States
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      Wu, Andy, and Matt Higgins. "HTC and Virtual Reality (B)." Harvard Business School Supplement 723-403, November 2022. (Revised April 2023.)
      • November 2022
      • Teaching Note

      Carvana: Pioneering the Online Car Buying Experience and Carvana (B): Managing Through The Pandemic and Aiming Higher: 2020 and 2021

      By: Robert J. Dolan
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      Dolan, Robert J. "Carvana: Pioneering the Online Car Buying Experience and Carvana (B): Managing Through The Pandemic and Aiming Higher: 2020 and 2021." Harvard Business School Teaching Note 523-069, November 2022.
      • November 2022
      • Case

      Chêne Bleu: Caught in the Trade Tariff Crossfire

      By: Dante Roscini, Elena Corsi and Daniela Beyersdorfer
      A French wine estate faced a 25% tariff on its U.S. exports following a multi-decade-long EU-U.S. trade dispute in the aerospace industry. View Details
      Keywords: Trade; Globalized Markets and Industries; Business Startups; Business Strategy; Expansion; Family Business; Distribution; Agribusiness; Taxation; Agriculture and Agribusiness Industry; Food and Beverage Industry; Aerospace Industry; France; United States; Europe
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      Roscini, Dante, Elena Corsi, and Daniela Beyersdorfer. "Chêne Bleu: Caught in the Trade Tariff Crossfire." Harvard Business School Case 723-020, November 2022.
      • November 2022
      • Case

      Goonj: Growing in the Face of a Pandemic

      By: V. Kasturi Rangan and Priyank Narayan
      Founded by the husband and wife team of Anshu and Meenakshi Gupta in 1999, Goonj had quickly emerged as one of the leading disaster relief and rural development organizations in India. Their main mode of development was through providing a clothing kit to the village... View Details
      Keywords: COVID-19 Pandemic; Management; Family Business; Natural Disasters; Social Issues; Entrepreneurship; Operations; Business and Community Relations; Strategy; India
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      Rangan, V. Kasturi, and Priyank Narayan. "Goonj: Growing in the Face of a Pandemic." Harvard Business School Case 523-051, November 2022.
      • November 22, 2022
      • Article

      Is Novel Research Worth Doing? Evidence from Peer Review at 49 Journals

      By: Misha Teplitskiy, Hao Peng, Andrea Blasco and Karim R. Lakhani
      There are long-standing concerns that peer review, which is foundational to scientific institutions like journals and funding agencies, favors conservative ideas over novel ones. We investigate the association between novelty and the acceptance of manuscripts submitted... View Details
      Keywords: Research; Journals and Magazines
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      Teplitskiy, Misha, Hao Peng, Andrea Blasco, and Karim R. Lakhani. "Is Novel Research Worth Doing? Evidence from Peer Review at 49 Journals." e2118046119. Proceedings of the National Academy of Sciences 119, no. 47 (November 22, 2022).
      • November 2022 (Revised March 2023)
      • Supplement

      JUUL and the Vaping Revolution: A 2022 Update

      By: Michael W. Toffel and Sarah Mehta
      This slide deck provides a brief update (2019-2022) on the rise and fall of JUUL Labs, the maker of the popular JUUL e-cigarette. View Details
      Keywords: Electronic Cigarettes; E-Cigarettes; Vaping; Nicotine Replacement; JUUL; Juuling; Government Regulation; Advertising; Advertising Campaigns; Digital Marketing; Customers; Innovation and Invention; Innovation Strategy; Marketing; Ethics; Brands and Branding; Marketing Communications; Marketing Strategy; Product Marketing; Corporate Social Responsibility and Impact; Social Issues; Technology Industry; California
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      Toffel, Michael W., and Sarah Mehta. "JUUL and the Vaping Revolution: A 2022 Update." Harvard Business School PowerPoint Supplement 623-012, November 2022. (Revised March 2023.)
      • November 2022 (Revised March 2023)
      • Supplement

      JUUL and the Vaping Revolution: A 2022 Update

      By: Michael W. Toffel and Sarah Mehta
      This case provides a brief update (2019-2022) on the rise and fall of JUUL Labs, the maker of the popular JUUL e-cigarette. View Details
      Keywords: Electronic Cigarettes; E-Cigarettes; Vaping; Nicotine Replacement; JUUL; Juuling; Government Regulation; Advertising; Advertising Campaigns; Digital Marketing; Customers; Innovation and Invention; Innovation Strategy; Marketing; Ethics; Brands and Branding; Marketing Communications; Marketing Strategy; Product Marketing; Corporate Social Responsibility and Impact; Social Issues; Technology Industry; California
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      Toffel, Michael W., and Sarah Mehta. "JUUL and the Vaping Revolution: A 2022 Update." Harvard Business School Supplement 623-011, November 2022. (Revised March 2023.)
      • November 2022
      • Course Overview Note

      Launching Technology Ventures (LTV)

      By: Jeffrey J. Bussgang
      Keywords: Technology; Venture Capital
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      Bussgang, Jeffrey J. "Launching Technology Ventures (LTV)." Harvard Business School Course Overview Note 823-058, November 2022.
      • November 2022
      • Teaching Note

      Peloton Interactive, Inc: Creating the Immersive Connected-Fitness Category

      By: Robert J. Dolan
      Teaching Note for HBS Case No. 520-105. View Details
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      Dolan, Robert J. "Peloton Interactive, Inc: Creating the Immersive Connected-Fitness Category." Harvard Business School Teaching Note 523-065, November 2022.
      • November 2022
      • Case

      The Cartwrights’ Next Home: To Rent or To Buy?

      By: Emily R. McComb and Sara Fleiss
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      McComb, Emily R., and Sara Fleiss. "The Cartwrights’ Next Home: To Rent or To Buy?" Harvard Business School Case 223-050, November 2022.
      • November 2022
      • Case

      Wendy Estrella: Scaling Multiple Businesses

      By: Jeffrey J. Bussgang and Sarah Mehta
      Entrepreneur Wendy Estrella, a self-made, Latina millionaire based in Lawrence, Massachusetts, is attempting to simultaneously scale her law practice as well as her property management and development company. What path should she take for each and can she do it all,... View Details
      Keywords: Business Ventures; Change; Competency and Skills; Decision Making; Demographics; Entrepreneurship; Personal Development and Career; Legal Services Industry; Real Estate Industry; Massachusetts
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      Bussgang, Jeffrey J., and Sarah Mehta. "Wendy Estrella: Scaling Multiple Businesses." Harvard Business School Case 823-016, November 2022.
      • November 22, 2022
      • Article

      Why Startups Should Embrace Radical Transparency

      By: Jeffrey J. Bussgang
      After high-profile startup failures like FTX or Theranos, investors, employees, customers, and policymakers all ask what might have been done differently to ensure accountability and prevent mismanagement. But startup founders should join that list: It’s in their... View Details
      Keywords: Start-up; Business Startups; Entrepreneurial Finance; Corporate Accountability
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      Bussgang, Jeffrey J. "Why Startups Should Embrace Radical Transparency." Harvard Business Review (website) (November 22, 2022).
      • November 2022
      • Case

      Ajax Health: A New Model for Medical Technology Innovation

      By: Regina E. Herzlinger and Ben Creo
      This case teaches key success factors for both startup and established MedTech firms. It examines how to structure a firm to maximize innovation and financial returns with organizational structures that better align the incentives for the different skill sets... View Details
      Keywords: Business Startups; Success; Innovation Strategy; Mergers and Acquisitions; Market Entry and Exit; Financial Strategy; Business Model; Partners and Partnerships; Entrepreneurship; Private Equity; Technology Industry; Medical Devices and Supplies Industry
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      Herzlinger, Regina E., and Ben Creo. "Ajax Health: A New Model for Medical Technology Innovation." Harvard Business School Case 323-043, November 2022.
      • November 2022 (Revised April 2025)
      • Teaching Note

      Driving Decarbonization at BMW

      By: Shirley Lu, George Serafeim and Michael W. Toffel
      Teaching note in support of the case "Driving Decarbonization at BMW" (HBS No. 123-008) View Details
      Keywords: Decarbonization; Environment; Sustainability; Carbon Accounting; Carbon; Carbon Abatement; Electric Vehicles; Automobiles; Transportation; Environmental Accounting; Accounting; Environmental Management; Environmental Sustainability; Strategy; Technological Innovation; Supply Chain; Business and Stakeholder Relations; Climate Change; Transportation Industry; Auto Industry; Germany; Europe; China; United States
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      Lu, Shirley, George Serafeim, and Michael W. Toffel. "Driving Decarbonization at BMW." Harvard Business School Teaching Note 123-049, November 2022. (Revised April 2025.)
      • November 2022
      • Course Overview Note

      Introduction to the RC Strategy Course 2023

      By: Juan Alcacer
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      Alcacer, Juan. "Introduction to the RC Strategy Course 2023." Harvard Business School Course Overview Note 723-408, November 2022.
      • November 21, 2022
      • Article

      Now You See Me, Now I'm Gone

      By: Boris Groysberg, Derek Haas and Eric Lin
      As undervalued performers become more visible, they also gain more options to leave their employers. View Details
      Keywords: Retention; Technology Adoption; Human Capital; Employees; Personal Development and Career
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      Groysberg, Boris, Derek Haas, and Eric Lin. "Now You See Me, Now I'm Gone." MIT Sloan Management Review (website) (November 21, 2022).
      • November 2022
      • Case

      The Battle Among Channels for Marketing Pharmaceuticals: UpScript, Pharmacy Benefit Managers, and Direct-to-Consumer Sales

      By: Regina E. Herzlinger and Tiffany Farrell
      Can an online, direct-to-consumer pharmacy both improve the quality and speed of care for patients who need branded drugs and stabilize profits for pharmaceutical manufacturers? UpScript, after years spent achieving legal and regulatory compliance and simultaneous... View Details
      Keywords: DTC; Internet and the Web; Marketing Channels; Customer Value and Value Chain; Governing Rules, Regulations, and Reforms; Competitive Strategy; Service Delivery; Growth and Development Strategy; Pharmaceutical Industry; Health Industry; Retail Industry
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      Herzlinger, Regina E., and Tiffany Farrell. "The Battle Among Channels for Marketing Pharmaceuticals: UpScript, Pharmacy Benefit Managers, and Direct-to-Consumer Sales." Harvard Business School Case 323-031, November 2022.
      • November 2022
      • Case

      Jon Fortt: The Art of Debate and Effective Communication

      By: Francesca Gino, Sarah Livick-Moses and Ruth Page
      This stand-alone multimedia case explores the art of communication in the space of negotiation. It follows the career journey of business journalist, media influencer, and co-anchor of CNBC's "Squawk Alley," Jon Fortt. He offers reflections on the race crisis in the... View Details
      Keywords: Communication; Negotiation; Race
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      Gino, Francesca, Sarah Livick-Moses, and Ruth Page. "Jon Fortt: The Art of Debate and Effective Communication." Harvard Business School Multimedia/Video Case 921-713, November 2022. (Click here to access this case.)
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