Publications

Web

the Art of American Advertising - Advertising Products

developed into a giant industry, from 60 companies in 1860 to 700 companies in 1890. 8 The newly specialized field of advertising also grew exponentially as it became progressively complex. After the Civil... View Details

April 2001 (Revised March 2003)
Case

XUMA

By: Andrew P. McAfee and Kerry Herman

XUMA is a Silicon Valley start-up that builds customized eBusiness software suites for its corporate clients. This market is crowded with large players, including the major consulting and systems integration companies. To date, building these suites has been a very... View Details

Keywords: Production; Software; Business Startups; Innovation and Invention; Information Technology Industry; California

Find at Harvard

24 May 2017
News

Ilene H. Lang, MBA 1973

was the best in the country: Radcliffe. “I was a feminist early on,” says Lang, whose life’s work includes building a picture-framing store and a photo business, blazing a trail as a high-tech leader, raising three children, and advocating for women. Lang entered the... View Details

Keywords: Susan Young

December 2019
Case

WeWork Files for an IPO

By: Lynn S. Paine and Will Hurwitz

For the board of The We Company—better known as WeWork—August 14, 2019, promised to be a pivotal day. It was then that WeWork’s IPO prospectus, known as an S-1 filing, would be made public, giving potential investors, the media, and the general public a window into the... View Details

Keywords: Capital Structure; Corporate Accountability; Corporate Governance; Going Public; Leadership; Management; Private Equity; Valuation; Venture Capital; Technology Industry; Technology Industry; United States

19 Aug 2021
Op-Ed

Don't Ignore Your Employees' Misery—TAKE Control

As organizations eagerly reopen their doors more than a year after the COVID-19 pandemic began, many will be surprised to watch their employees walk out—for good. Companies have been quick to set blanket policies that range from a full... View Details

Keywords: by Hise O. Gibson and MaShon Wilson

Article

Why Build in Web3

By: Jad Esber and Scott Duke Kominers

A major change is coming to the internet. While today’s dominant platforms have guarded their troves of user data and maintained an advantage through network effects, new companies—working in what they're calling a “Web3” model—are proposing a new value proposition to... View Details

Keywords: Blockchain; User Experience; Digital Platforms; Network Effects; Internet and the Web; Competition; Web Services Industry

Read Now

2022
Case

Can Salesforce Compete in the Carbon Accounting Market?

By: Andrew J. Hoffman

This case describes Salesforce's development of Sustainability Cloud, a suite of software tools built to help companies measure, track, and report carbon emissions and other sustainability metrics. The goal of this case is to provide students with a background and... View Details

Keywords: Environmental Accounting; Corporate Social Responsibility and Impact; Corporate Accountability; Applications and Software

March 2000 (Revised January 2001)
Case

Microsoft's Vega Project: Developing People and Products

By: Christopher A. Bartlett and Meg Wozny

With a focus on Matt MacLellan and his careful development as a project manager under his boss and mentor, Jim Kaplan, the case describes the evolution of Microsoft's human-resource philosophies and policies and illustrates how they work in practice to provide the... View Details

Keywords: Human Resources; Competitive Advantage; Retention; Personal Development and Career; Organizational Design; Information Technology; Motivation and Incentives; Leadership Development

04 Feb 2014
What Do You Think?

Has Listening Become a Lost Art?

the wane. "I fear that social networks may make the problem worse," commented Gamaliel Pascual. "The technology may be hardwiring a younger generation to create virtual tribes where the congregation is based on shared biases/values."... View Details

Keywords: by James Heskett

01 Jan 2011
News

Karen Gordon Mills, MBA 1977

Administrator, US Small Business Administration Download Mills profile (pdf) Return to Alumni Achievement Awards main page TIMELINE 1953 Born, Boston, Massachusetts 1977 Joins General Foods 1981 Joins McKinsey & Company 1983 Joins E.S.... View Details

March 2024 (Revised June 2024)
Case

Kashat: Navigating the Uncertainties of the Egyptian Fintech Market

By: Paul A. Gompers and Ahmed Dahawy

Karim Nour, the founder of Kashat, an Egyptian nano-lending fintech company, is contemplating how to manage the growth of his startup. Over the summer of 2022, Kashat's loan disbursements had grown by nearly 40%, fueled by macroeconomic instability in Egypt. However,... View Details

Keywords: Fintech; Business Model; Developing Countries and Economies; Acquisition; Business Exit or Shutdown; Mobile and Wireless Technology; Business Growth and Maturation; Business Startups; Financing and Loans; Capital; Financial Services Industry; Banking Industry; Egypt

14 Jul 2022
Research & Ideas

When the Rubber Meets the Road, Most Commuters Text and Email While Driving

commutes on drivers’ work and personal lives. The work-from-anywhere world is changing the landscape of the American commute, as are potential advances in technology that could make cars smarter. The researchers sought to determine both... View Details

Keywords: by Jay Fitzgerald

April 1993 (Revised July 1994)
Case

MathSoft, Inc. (A)

By: V. Kasturi Rangan

MathSoft's VP of sales has doubled the size of the company's direct field sales force to support the launch of a new, high-end workstation software product priced at almost $9,000. However, sales of the new product are far below plan. At the same time, the VP of... View Details

Keywords: Information Technology; Corporate Entrepreneurship; Applications and Software; Communication Strategy; Salesforce Management; Marketing Channels; Advertising; Product Launch; Information Technology Industry; Information Technology Industry; United States

May 1995 (Revised April 1998)
Case

AT&T Paradyne

By: Robert S. Kaplan

A company making data communication devices has adopted a Total Quality philosophy for working with suppliers, employees, and customers. The finance group finds its existing cost system has become obsolete because of a shift from manual to automatic production... View Details

Keywords: Decisions; Product; Corporate Accountability; Activity Based Costing and Management; System; Performance Efficiency; Financial Reporting; Operations; Technology Industry; Technology Industry

08 Sep 2015
First Look

September 8, 2015

the need for increased upfront financing, but this protection lowers the real option value of the new venture. In equilibrium, financing risk disproportionately impacts innovative ventures with the greatest real option value. We propose that extremely novel View Details

Keywords: Carmen Nobel

November 2023
Case

Will Fintechs and Central Banks Play in Emtech's Sandbox?

By: Daniel Isenberg and William R. Kerr

In February 2023, Emtech’s founder Carmelle Cadet is facing a dilemma. Rapidly running out of cash, Cadet has a term sheet from a leading VC but has a choice of how to structure the investment. The decision will have significant implications for Cadet’s own stake, as... View Details

Keywords: Cryptocurrency; Business Startups; Venture Capital; Cash Flow; Currency; Governing Rules, Regulations, and Reforms; Digital Platforms

Web

Frequently Asked Questions | HBS Online

technology companies and the early strategic decisions that founders, joiners and VCs must make to find a viable business model that has product-market fit. The course covers business model assessment, using... View Details

July 2023
Case

Schuberg Philis: From Success to Significance

By: Thomas J. DeLong and Daniela Beyersdorfer

The founders of Dutch professional services firm Schuberg Philis, and the new leadership team entrusted with the day-to-day management, must set the path forward in 2019. The company has grown into a €70 million revenue strong IT provider with top ranks in the... View Details

Keywords: Management Succession; Growth Management; Change Management; Transformation; Mission and Purpose; Leadership; Leading Change; Information Technology Industry; Information Technology Industry; Europe; Netherlands