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Show Results For
- All HBS Web
(3,448)
- People (5)
- News (776)
- Research (2,160)
- Events (6)
- Multimedia (37)
- Faculty Publications (1,713)
- 05 Jul 2014
- News
The Power of the Pub
- January 2019
- Supplement
Understanding the Brand Equity of Nestlé Crunch Bar (B): Data Analysis
By: Jill Avery and Gerald Zaltman
In early 2018, Nestlé announced the sale of its U.S. candy-making division and a select collection of 20 of its confectionery brands, including the Nestlé Crunch Bar, to Ferrero SpA for $2.8 billion. Luckily, an old consumer research study on the Nestlé Crunch Bar... View Details
Keywords: Brand Management; Market Research; Brand Positioning; Value Proposition; Consumer Products; Fast Moving Consumer Goods; Qualitative Methods; Zaltman Metaphor Elicitation Technique; ZMET; Data Analysis; Marketing; Marketing Strategy; Brands and Branding; Consumer Behavior; Marketing Communications; Analytics and Data Science; Analysis; Food and Beverage Industry; Food and Beverage Industry; Food and Beverage Industry; United States; North America; Italy
Avery, Jill, and Gerald Zaltman. "Understanding the Brand Equity of Nestlé Crunch Bar (B): Data Analysis." Harvard Business School Supplement 519-062, January 2019.
- October 2014
- Article
Making Charity Pay
By: Michael I. Norton and Jill Avery
Companies are increasingly experimenting with the use of philanthropy to enhance consumer loyalty, brand awareness, and sales. But even highly creative approaches that garner a lot of buzz often fall short of sales goals, leading many companies to conclude,... View Details
Keywords: Philanthropy; Charitable Giving; Charity; Philanthropy and Charitable Giving; Advertising; Marketing; Brands and Branding; Marketing Communications; Marketing Strategy; Food and Beverage Industry; Food and Beverage Industry; Food and Beverage Industry; United States
Norton, Michael I., and Jill Avery. "Making Charity Pay." Harvard Business Review 92, no. 10 (October 2014).
- 13 Oct 2011
- Lessons from the Classroom
Building a Business in the Context of a Life
excessively achievement-focused as the only measure of what they deem as successful.” "When Michelangelo painted the Sistine Chapel, he often went without food or water because he was in flow with his work," Kraus says. "This is part of... View Details
- 29 Mar 2011
- First Look
First Look: March 29
supplement:http://cb.hbsp.harvard.edu/cb/product/711491-PDF-ENG The Full Yield Ray A. Goldberg and Noemie DelfassyHarvard Business School Case 911-402 New firm created to provide understanding of the role of food in health and nutrition.... View Details
Keywords: Sean Silverthorne
- 12 Sep 2011
- Research & Ideas
The Untold Story of ‘Green’ Entrepreneurs
In the 1920s, on pitch black nights in rural eastern Montana, the farmhouse owned by the parents of brothers Marcellus and Joe Jacobs stood out for one reason: it had light, although located far from power lines and gasoline supplies. It was a beacon in the dark that... View Details
Keywords: by Sean Silverthorne
- 17 Jun 2002
- Research & Ideas
A Litmus Test for Entrepreneurs
initial caution, growth when it came was both fast and steady. When he sold the company in 1999 to the Spanish food conglomerate Campofrio, TelePizza spanned six countries with more than 600 outlets selling some $250 million worth of... View Details
Keywords: by Walter Kuemmerle
- 01 Oct 1998
- News
A Community Investment
volunteer projects, a school partnership program that allows employees to take off up to eight hours per month to volunteer, and frequent food and clothing collection drives. John Ince: One World, my company, is a nonprofit devoted to... View Details
- 05 Feb 2013
- First Look
First Look: Feb. 5
KindredHarvard Business School Case 513-052 Patrick Coveney, CEO of Greencore, one of the top producers of private label prepared foods sold through UK grocery retailers, was assessing Greencore's growth options. Growth potential was... View Details
Keywords: Sean Silverthorne
- 19 Jan 2011
- First Look
First Look: Jan. 18
constituted an abundant, inexpensive source of food for Asian and, to a lesser extent, international markets. Its production had soared from 1970 to 2010, sparking concern from environmentalists over the conversion of high-value... View Details
Keywords: Sean Silverthorne
- 18 Oct 2011
- First Look
First Look: October 18
restaurants-which kinds of communities support restaurant chains and which kinds of communities tend to support independent local restaurants and food service providers instead. We analyze data from a 2005 sample of 49 counties across the... View Details
Keywords: Sean Silverthorne
- 29 Mar 2010
- Research & Ideas
Ruthlessly Realistic: How CEOs Must Overcome Denial
secret-indicated that the A&P's stores were inferior to those of the four other leading chains. Sales per employee, for example, were almost 45 percent lower than at Jewel. Sales per store were almost 60 percent lower than at Food... View Details
- 23 Jun 2003
- Research & Ideas
Historically Speaking: A Roundtable at HBS
1971 after incurring heavy losses. But the deathblow to the company came when RCA followed the advice of Wall Street and spent millions of dollars turning itself into a conglomerate that included everything from frozen foods to rental... View Details
Keywords: by Jim Aisner
- 24 Mar 2022
- News
Well Said
was everywhere. In the dining hall, going and asking for a particular food or item and just saying that word and having to be asked again what I wanted. So such a simple scenario with such simple words, even that initially was more... View Details
- 01 Dec 2020
- News
The Camel and the Unicorn
sustainability and resilience where unit economics from the get-go are strong, where burn is managed from the get-go, where there's a long-term approach to doing it. Morrell: Alex offers the example of the food delivery service Grubhub,... View Details
- 01 Dec 2017
- News
Yoga Inc.
Wanderlust event. The brand, she says, is synonymous with “finding out what’s important to you and whether your life is moving in the right direction. Being vulnerable. Being honest with yourself.” Wanderlust retreats combine yoga, inspirational speakers, music, art,... View Details
Keywords: Deborah Halber
- March 1989 (Revised January 1992)
- Teaching Note
Philip Morris Companies and Kraft, Inc., Teaching Note
Teaching Note for (9-289-045). View Details
- February 2023 (Revised February 2025)
- Case
Doing Business in Accra, Ghana
By: Hakeem Belo-Osagie, Leonard Schlesinger and Namrata Arora
This case examines the challenges and opportunities of doing business in Ghana. It highlights Ghana economic transformation in the decades leading up to 2024 in the context of its history, culture, and politics. The case gives an overview of some of the main obstacles... View Details
- November 1984 (Revised April 1987)
- Background Note
Note on Restructuring Meat Packers in the 1980s
Fruhan, William E., Jr. "Note on Restructuring Meat Packers in the 1980s." Harvard Business School Background Note 285-004, November 1984. (Revised April 1987.)