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  • 01 Mar 2006
  • News

The Producers

but Disney’s new CEO, Robert Iger, raised more than a few eyebrows last year when he conceded that it might be an inevitable strategy if studios are to avoid the mounting costs of marketing a film twice — first for its theatrical release... View Details
Keywords: Julia Hanna; Motion Picture and Sound Recording Industries; Information
  • 12 Jul 2021
  • News

Alumni Confront the COVID-19 Crisis

get scrubs to nurses on the front lines who really needed them,” Singer told CBS News, noting that they worked through their network of retailers to deliver the donation within ten days APRIL 17 After he and his wife recovered from COVID-19, Raj Kapoor (MBA 1996),... View Details
  • 06 Dec 2021
  • News

What's the Word?

Companies also are becoming more aware of the need to capture what data they can through first-party cookies, by creating value through content. He offers the example of the website Glossier, whose strategy is focused on serving its... View Details
Keywords: Julia Hanna; illustrations by Martha Rich; Manufacturing; Finance; News, Library, Internet, and Other Services; Information
  • 01 Dec 1998
  • News

Managing the Business of Life

professional and personal opportunities it has given me. I also adore my kids, who are now ten and six; guiding them and watching them grow is important. I'm still committed to making it all work!" Part of Middlebrooks's strategy has... View Details
  • 01 Apr 2000
  • News

Getting the Message

the traditional powerhouses are learning from or buying up these concerns -- be they strategy consultancies, measuring firms, or Web publishers, to name a few -- it is not yet clear how the two cultures will mix. Industry observers agree... View Details
Keywords: Susan Young
  • 01 Dec 2015
  • News

Alumni and Faculty Books for December 2015

navigate life’s most difficult situations. The book is filled with stories of people facing a range of challenges, from going on job interviews to asking someone out; scientific research on how our bodies change our minds; and revolutionary View Details
  • 01 Jun 2019
  • News

City on a Hill

Education Leadership Project (PELP), a collaborative effort with the Harvard Graduate School of Education (HGSE) that employs management concepts and entrepreneurial strategies to improve student performance in large school districts. But... View Details
Keywords: Alexander Gelfand; photographed by Clay Cook
  • 01 Apr 1999
  • News

Spirit at Work

to see what's come over me!" photo courtesy Alonzo L. McDonald, Jr. James M. Stuart (MBA '69) In the late 1800s, Jim Stuart's great-grandfather founded the Quaker Oats Company with "integrity" and "trustworthy" as part of its motto. Today, those words are more than a... View Details
Keywords: Marguerite Rigoglioso
  • 01 Apr 1998
  • News

World Class Learning

a variety of industries with their strategic marketing plans. "I enjoy working with global teams," she reports. "On my current study I work with Americans, Germans, Irish, Poles, French, Dutch, and Austrians. We are designing a multiple market entry View Details
Keywords: Eileen K. McCluskey
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