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Show Results For
- All HBS Web
(5,029)
- People (1)
- News (1,173)
- Research (3,261)
- Events (41)
- Multimedia (38)
- Faculty Publications (1,720)
- 2023
- Article
Building the Business Case for an Inclusive Approach to Digital Health Measurement with a Web App (Market Opportunity Calculator): Instrument Development Study
By: Mitchell Tang, Yashoda Sharma, Jennifer C. Goldsack and Ariel Dora Stern
Background: The use of digital health measurement tools has grown substantially in recent years. However, there are concerns that the promised benefits from these products will not be shared equitably. Underserved populations, such as those with lower education and... View Details
Keywords: Demographics; Product Development; Health Care and Treatment; Medical Devices and Supplies Industry
Tang, Mitchell, Yashoda Sharma, Jennifer C. Goldsack, and Ariel Dora Stern. "Building the Business Case for an Inclusive Approach to Digital Health Measurement with a Web App (Market Opportunity Calculator): Instrument Development Study." JMIR Formative Research 7 (2023).
- Web
Strategy Execution Online Course | HBS Online
responsibilities Foster successful strategy execution by establishing an environment that communicates which opportunities and behaviors are encouraged and which are out of bounds Who Will Benefit Mid-Level Managers and Professionals... View Details
- 10 Oct 2023
- Blog Post
Policy Drivers for Environmental Justice: What Businesses Need to Know
In the summer of 2023, Initiatives intern Skye Bluestein conducted important research with the BEI on the intersection of environmental justice (EJ), policy, and business. The resulting paper posted below provides an interesting and... View Details
- October 2013 (Revised November 2016)
- Case
Carbon Engineering
By: Joseph B. Lassiter III and Sid Misra
Dr. David Keith, President of Carbon Engineering, a company based in Calgary, Alberta, is commercializing a technology to capture carbon dioxide (CO2) from the atmosphere. The company plans to market the captured CO2 to produce low carbon transportation fuels in... View Details
Keywords: Entrepreneurship; Government Legislation; Technological Innovation; Climate Change; Environmental Sustainability; Risk and Uncertainty; Research and Development; Transportation; Information Infrastructure; Energy; Forecasting and Prediction; Energy Industry; Green Technology Industry; Industrial Products Industry; Transportation Industry; Utilities Industry; Technology Industry; Canada; United States; China; India
Lassiter, Joseph B., III, and Sid Misra. "Carbon Engineering." Harvard Business School Case 814-040, October 2013. (Revised November 2016.)
- August 2023
- Case
Reimagining Hindustan Unilever (A)
By: Sunil Gupta and Rachna Tahilyani
In the fall of 2019, the CEO and MD of Hindustan Unilever (HUL), India’s largest fast-moving consumer goods (FMCG) firm, is wondering what to do about their experiments to digitize distribution. Despite three years of intense efforts, their apps to empower retailers... View Details
Keywords: Experimentation; Digital Transformation; Digital Strategy; Leading Change; Distribution; Decisions; Organizational Change and Adaptation; Consumer Behavior; E-commerce; Competition; Performance; Business Strategy; Marketing; Transformation; Consumer Products Industry; Asia; India
Gupta, Sunil, and Rachna Tahilyani. "Reimagining Hindustan Unilever (A)." Harvard Business School Case 524-020, August 2023.
- 16 Nov 2010
- First Look
First Look: November 16, 2010
explore interventions at the individual level and focus on recognized cognitive barriers from behavioral decision-making literature. In particular, we highlight three cognitive barriers that impede sound individual View Details
Keywords: Sean Silverthorne
- September 2012 (Revised May 2015)
- Case
Philips-Visicu
By: Regina E. Herzlinger, Natalie Kindred and Sara M. McKinley
Would the advent of global payment models and ACOs create sufficient demand for a telemedicine offering covering the care continuum, from hospitals to the home? This was the decision facing Royal Philips Electronics (Philips), the Netherlands-based producer of... View Details
Keywords: Health Care; Philips; Visicu; Telemedicine; eICU; Accountable Care Organization; ACO; Bundled Payment; Hospital To Home; Patient Monitoring Devices; Home Health Care; Health Care and Treatment; Communication Technology; Quality; Safety; Performance Productivity; Performance Capacity; Performance Efficiency; Consumer Behavior; Emerging Markets; Health Industry; Telecommunications Industry; Netherlands
Herzlinger, Regina E., Natalie Kindred, and Sara M. McKinley. "Philips-Visicu." Harvard Business School Case 313-015, September 2012. (Revised May 2015.) (As companion reading for this case, see Regina E. Herzlinger and Charles Huang, "Note on Bundled Payment in Health Care," HBS No. 312-032 (Boston: Harvard Business Publishing, 2012).)
- Article
Brand Tourists: How Non-Core Users Enhance the Brand Image by Eliciting Pride
By: Silvia Bellezza and Anat Keinan
This research examines how core consumers of selective brands react when non-core users obtain access to the brand. Contrary to the view that non-core users and downward brand extensions pose a threat to the brand, this work investigates the conditions under which... View Details
Bellezza, Silvia, and Anat Keinan. "Brand Tourists: How Non-Core Users Enhance the Brand Image by Eliciting Pride." Journal of Consumer Research 41, no. 2 (August 2014): 397–417.
- 18 Jun 2018
- Research & Ideas
Warning: Scary Warning Labels Work!
The law, which is still being hashed out in court, requires manufacturers to say sugary drinks can lead to obesity, diabetes, and tooth decay. New research from Harvard Business School suggests that even if San Francisco wins its court... View Details
- 21 May 2013
- First Look
First Look: May 21
decision makers. Specifically, as risk management becomes more tool-driven and toolmaking may become more prevalent, our study provides a more nuanced understanding of the nature and consequences of risk managers' influence activities. An... View Details
Keywords: Sean Silverthorne
- 06 Aug 2012
- Research & Ideas
Strategic Intelligence: Adapt or Die
essentially use history as a research tool to understand why some succeeded on an ongoing basis and others failed. Q: What do you mean by the term "strategic intelligence," and why is it so important? A: I define strategic... View Details
Keywords: by Michael Blanding
- Working Paper
AI in Disguise—How AI-generated Ads' Visual Cues Shape Consumer Perception and Performance
By: Yannick Exner, Jochen Hartmann, Oded Netzer and Shunyuan Zhang
Generative AI’s recent advancements in creating content have offered vast potential to transform the advertising industry. This research investigates the impact of generative AI-enabled visual ad creation on real-world advertising effectiveness. For this purpose, we... View Details
Keywords: Digital Marketing; AI and Machine Learning; Advertising; Consumer Behavior; Advertising Industry
Exner, Yannick, Jochen Hartmann, Oded Netzer, and Shunyuan Zhang. "AI in Disguise—How AI-generated Ads' Visual Cues Shape Consumer Perception and Performance." SSRN Working Paper Series, No. 5096969.
- 21 May 2015
- Blog Post
3 Ways to Fund Your HBS MBA
similarities, there are a number of important differences that are worth considering. Many people base their decision about which loan to get based on interest rates and payment plans. Federal Loans Private Educational Loans What Are... View Details
- 13 May 2014
- First Look
First Look: May 13
of lawyers in a large North American law firm provide support for our predictions. We call for a new direction in network research that investigates how network-related behaviors associated with building... View Details
Keywords: Sean Silverthorne
- Web
Becoming an Entrepreneur - Alumni
have a considerable journey ahead, usually with obstacles and challenges unique to their ideas, industries, and market contexts. But regardless of the specific path, they will need to prepare for their journeys by researching the... View Details
- September 2018
- Article
Discretionary Task Ordering: Queue Management in Radiological Services
By: Maria Ibanez, Jonathan R. Clark, Robert S. Huckman and Bradley R. Staats
Work-scheduling research typically prescribes task sequences implemented by managers. Yet employees often have discretion to deviate from their prescribed sequence. Using data from 2.4 million radiological diagnoses, we find that doctors prioritize similar tasks... View Details
Keywords: Discretion; Scheduling; Queue; Healthcare; Learning; Experience; Decentralization; Operations; Service Operations; Service Delivery; Performance; Performance Effectiveness; Performance Efficiency; Performance Improvement; Performance Productivity; Decisions; Time Management; Cost vs Benefits; Health Industry
Ibanez, Maria, Jonathan R. Clark, Robert S. Huckman, and Bradley R. Staats. "Discretionary Task Ordering: Queue Management in Radiological Services." Management Science 64, no. 9 (September 2018): 4389–4407. (Working paper available here. Winner of the 2017 Best Paper Competition of the POMS College of Healthcare Operations Management. Featured in Forbes, Quartz, and Inc.)
- 14 Aug 2007
- First Look
First Look: August 14, 2007
Behavioral research suggests that human learning in some multi-agent systems can be predicted with surprisingly simple "foresight-free" models. The current note discusses the implications of this... View Details
Keywords: Martha Lagace
- September 2020
- Article
Analyst Forecast Bundling
By: Michael Drake, Peter Joos, Joseph Pacelli and Brady Twedt
Changing economic conditions over the past two decades have created incentives for sell-side analysts to both provide their institutional clients tiered services and to streamline their written research process. One manifestation of these changes is an increased... View Details
Keywords: Analysts; Earnings Forecasts; Forecast Accuracy; Forecast Bundling; Business Earnings; Forecasting and Prediction
Drake, Michael, Peter Joos, Joseph Pacelli, and Brady Twedt. "Analyst Forecast Bundling." Management Science 66, no. 9 (September 2020): 4024–4046.
- 12 Aug 2008
- First Look
First Look: August 12, 2008
accurately reflect the demographic diversity of the U.S. population. Yet, most research on diversity in organizations has focused on the outcomes associated with workforce diversity and not on the processes that can enhance diversity in... View Details
Keywords: Sean Silverthorne