Publications

03 Oct 2005
Research & Ideas

The Box Office Power of Stars

film, such as whether to open a movie in a large number of theaters, whether to use television advertising to promote the film, and whether to avoid a competitive, high-season opening weekend may impact its market success as well.... View Details

Keywords: by Sarah Jane Gilbert; Entertainment & Recreation; Motion Pictures & Video

May 2016
Case

The Inexorable Rise of Walmart? 1988—2016

By: John R. Wells and Gabriel Ellsworth

In October 2015, Walmart surprised investors by announcing that it expected flat sales growth for 2015 and growth of only 3% to 4% over the coming three years. Profits would also fall due to significant investments in people and technology. The company’s stock price... View Details

Keywords: Asda; Costco; David Glass; Convenience Stores; Discount Retailing; Dollar Stores; Doug McMillon; E-commerce; Online Retail; General Merchandise; Grocery; Lee Scott; Mike Duke; Multichannel Retailing; Omnichannel; Neighborhood Market; Sam Walton; Sam's Club; Store Formats; Supercenter; Supermarket; Warehouse Clubs; Merchandising; Walmart; Wal-Mart; Globalized Firms and Management; Competitive Strategy; Corporate Strategy; Growth and Development Strategy; Business Units; Business Divisions; Business Growth and Maturation; Business Model; Business Organization; For-Profit Firms; Film Entertainment; Television Entertainment; Banks and Banking; Price; Profit; Revenue; Food; Global Range; Cross-Cultural and Cross-Border Issues; Global Strategy; Business History; Compensation and Benefits; Employees; Human Capital; Labor Unions; Wages; Business or Company Management; Goals and Objectives; Management Succession; Brands and Branding; Product Positioning; Distribution; Supply Chain; Supply Chain Management; Public Ownership; Problems and Challenges; Labor and Management Relations; Strategy; Adaptation; Business Strategy; Competition; Competitive Advantage; Diversification; Expansion; Segmentation; Information Technology; Internet; Mobile Technology; Online Technology; Web; Web Sites; Retail Industry; Food and Beverage Industry; Distribution Industry; Banking Industry; United States; Arkansas; Bentonville

06 Aug 2019
Cold Call Podcast

Super Bowl Ads Sell Products, but Do They Sell Brands?

sick to work the day after the Super Bowl, and there are some HR executives that are lobbying to actually have the day after the Super Bowl be a holiday. Kenny: Yes, I'm in favor of that. Kenny: How many minutes of advertising in a one-hour program? Santana: Typically,... View Details

Keywords: Advertising; Sports; Entertainment & Recreation; Media & Broadcasting

07 Nov 2012
HBS Case

HBS Cases: Sir Alex Ferguson--Managing Manchester United

every day in order to foster a 'one club' attitude. And even early on, despite calls from many observers to play it safer ("You can't win anything with kids" is what a respected television commentator famously said at the time), he gave... View Details

Keywords: by Sean Silverthorne; Sports; Entertainment & Recreation

10 Oct 2011
Research & Ideas

Retailing Revolution: Category Killers on the Brink

televisions is becoming increasingly unproductive. Return on invested capital at Best Buy has declined from 23.68 percent to 15.01 percent since 2007, and domestic sales per square foot (including online sales) have also declined in the... View Details

Keywords: by Rajiv Lal & Jose B. Alvarez; Retail

20 Feb 2017
Research & Ideas

Having No Life is the New Aspirational Lifestyle

coined the term “conspicuous consumption”) to television shows such as Lifestyles of the Rich and Famous. And if you didn’t actually have a life of leisure, you could pretend you did by buying increasingly affordable luxury brands like... View Details

Keywords: by Michael Blanding

20 Oct 2003
Research & Ideas

Gaps in the Historical Record: Development of the Electronics Industry

Westinghouse, and AT&T), and Telefunken (a joint venture of the two European leaders, Siemens and AEG). After World War II knocked out Telefunken, RCA took the lead in commercializing television worldwide. It was then solely... View Details

Keywords: by Alfred D. Chandler Jr.; Consumer Products

19 Sep 2005
Research & Ideas

Rethinking Company Loyalty

skills such as creating television ads and public-service announcements by joining teams formed to serve new accounts. 3. Focus on relationships. For many employees, loyalty is born or cemented through relationships with supervisors and... View Details

Keywords: by Lauren Keller Johnson

01 May 2019
What Do You Think?

What Should the Leadership of YouTube Do?

reminded everyone that “The YouTube company-wide goal is framed not just as ‘Growth’ but as ‘Responsible Growth.’” After barely meeting its 2016 stretch goal, rumors of a new goal of achieving viewership greater than for all of commercial View Details

Keywords: by James Heskett; Entertainment & Recreation; Media & Broadcasting

18 May 2017
Cold Call Podcast

Reversing the Losing Streak on Sesame Street

Keywords: Re: Rosabeth M. Kanter & Ryan L. Raffaelli

February 1982 (Revised December 1991)
Teaching Note

Quabbin Cablevision Co., Teaching Note

By: Henry B. Reiling

Teaching Note for (9-282-003). View Details

Keywords: Television Entertainment; Media and Broadcasting Industry

April 1995
Supplement

Home Shopping Network, Inc. (Abridged) (SS)

By: Timothy A. Luehrman

Keywords: Television Entertainment; Media and Broadcasting Industry

October 1998
Case

Star TV in India--1998

By: Tarun Khanna, Geetu S Karnani and Tanya Z Haider

Keywords: Television Entertainment; Media and Broadcasting Industry; India

Find at Harvard

fall 1976
Article

Intellect on Television: The Quiz Show Scandals of the 1950's

By: R. S. Tedlow

Keywords: Television Entertainment; Society; Telecommunications Industry

Find at Harvard

May 1993 (Revised June 1993)
Case

ABC Company

By: Regina E. Herzlinger

Keywords: Television Entertainment; Media; Media and Broadcasting Industry

Find at Harvard

April 2001 (Revised August 2002)
Case

Frasier (B)

By: Guhan Subramanian and Michelle Kalka

Supplements the (A) case. View Details

Keywords: Negotiation; Television Entertainment; Media and Broadcasting Industry

29 Jan 2013
Research & Ideas

Creating the Perfect Super Bowl Ad

convert consumer interest to purchases it might be time to reduce the volume on talking babies and dancing monkeys and up the attention on brand. Teixeira is now talking with companies that are trying to connect television ad campaigns... View Details

Keywords: by Kim Girard; Advertising; Media & Broadcasting

February 2014 (Revised June 2015)
Case

Fei Cheng Wu Rao (If You Are the One): The Media as a Reflection of Society

By: Christopher Marquis, Zoe Yang and Juelin Yin

As Fei Cheng Wu Rao, China's most popular entertainment program, enters its fourth year, company leaders grapple with questions of how to keep the show fresh and reach new markets. In particular, the show is poised to expand to Africa, yet there are significant... View Details

Keywords: China; Globalization; Entertainment; TV; Media; Television Entertainment; Media and Broadcasting Industry; China