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  • October 2017 (Revised October 2022)
  • Case

JetBlue: Relevant Sustainability Leadership

By: George Serafeim
In 2017, JetBlue, the airline founded on the mission to “bring humanity back to air travel,” was considering becoming one of the first companies to report its sustainability performance according to the Sustainability Accounting Standards Board (SASB) standards. SASB... View Details
Keywords: Sustainability; Metrics; Leadership And Change Management; Airlines; Innovation; Purpose; ESG; ESG (Environmental, Social, Governance) Performance; Sustainability Reporting; Change Management; Leadership; Financial Reporting; Environmental Sustainability; Mission and Purpose; Reports; Competitive Strategy; Measurement and Metrics; Corporate Social Responsibility and Impact; Air Transportation Industry; United States
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  • 13 Jul 2021
  • News

Outrage Spreads Faster on Twitter: Evidence from 44 News Outlets

  • 20 Feb 2014
  • HBS Seminar

Rebecca Henderson, Harvard Business School

  • April 2025
  • Case

Techint: Strategic Choices for Community Impact

By: Lauren Cohen, Virak Prum, Kenneth Charman, Pedro Levindo and Mariana Cal
In early 2024 Erika Bienek, Chief Community Relations Officer at Techint, had to decide whether to invest in a new company-owned and operated technical school in Veracruz, Mexico, or invest instead in strengthening the city’s public education system. Techint, a global... View Details
Keywords: Technical Institutes; Community Relations; Social Impact; Argentina; Mexico; Brazil; Conglomerate; Stakeholder Management; Government And Business; Community Impact; Philanthropy; Business Conglomerates; Business Subsidiaries; Business Headquarters; Family Business; Decision Making; Private Sector; Public Sector; Education; Curriculum and Courses; Middle School Education; Secondary Education; Teaching; Training; Learning; Energy; Engineering; Construction; Values and Beliefs; Geography; Global Range; Local Range; Cross-Cultural and Cross-Border Issues; Globalized Firms and Management; Government Legislation; Recruitment; Innovation and Invention; Disruptive Innovation; Knowledge; Resource Allocation; Industry Clusters; Infrastructure; Family Ownership; Philanthropy and Charitable Giving; Business and Community Relations; Business and Stakeholder Relations; Business and Government Relations; Creativity; Reputation; Social and Collaborative Networks; Civil Society or Community; Social Issues; Poverty; Strategy; Construction Industry; Education Industry; Energy Industry; Industrial Products Industry; Manufacturing Industry; Steel Industry; Europe; Italy; Latin America; North and Central America; Mexico; North America; United States; South America; Argentina; Buenos Aires; Brazil
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  • 11 Oct 2010
  • News

It Pays to Hire Women in Countries That Won't

  • 01 Jan 2004
  • News

  • 01 Mar 2016
  • News

What if we had a Secretary of the Future?

  • 17 May 2021
  • News

Corporate Political Activity

  • 21 Jul 2016
  • News

White people think racism is getting worse. Against white people

  • 07 Apr 2022
  • Research & Ideas

Giving Back: Consumers Care More About How Companies Donate Than How Much

Companies donate billions of dollars every year, hoping their generosity will not only help important causes, but also attract socially conscious consumers to their brands. What companies might not realize is that people focus less on the... View Details
Keywords: by Pamela Reynolds
  • 14 Nov 2011
  • Working Paper Summaries

The Impact of Corporate Sustainability on Organizational Process and Performance

Keywords: by Robert G. Eccles, Ioannis Ioannou & George Serafeim; Accounting
  • 18 Sep 2007
  • First Look

First Look: September 18, 2007

activity to distance themselves from competitors. Microfinance: Business, Profitability, and the Creation of Social Value Author:Michael Chu Publication:Chap. 28 in Business Solutions for the Global Poor: Creating View Details
Keywords: Martha Lagace
  • 26 Oct 2017
  • News

Steinem, Sandberg and Judd on How to End Sex Harassment

  • 08 Aug 2022
  • HBS Case

Building an 'ARMY' of Fans: Marketing Lessons from K-Pop Sensation BTS

also consider adopting to grow their customer base: Express a social conscience. From the get-go, BTS produced songs that commented on social issues and had a consistent... View Details
Keywords: by Shalene Gupta; Media & Broadcasting; Music
  • Sep 2015
  • Survey

The Challenge of Shared Prosperity

living standards of the average American. Alumni report that rising inequality, middle-class stagnation, economic immobility, and limited economic mobility are problems for their businesses, not just social issues. Business leaders would... View Details
  • October 2017 (Revised April 2019)
  • Case

Data Breach at Equifax

By: Suraj Srinivasan, Quinn Pitcher and Jonah S. Goldberg
The case discusses the events leading up to the massive data breach at Equifax, one of the three U.S. credit reporting companies, the organizational and governance issues that contributed to the breach, and the consequences of the breach. The case supplement provides... View Details
Keywords: Safety; Information Management; Cybersecurity; Technology Industry; United States
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  • Article

Divided We Lead: CEO Activism Has Entered the Mainstream

By: Aaron K. Chatterji and Michael W. Toffel
Leaders in all sectors, from business to sports to education, are increasingly wading into controversial political and social issues. Based on interviews with leaders who have made activism part of their core activities, we found that they feel compelled to address... View Details
Keywords: Leadership; Values and Beliefs; Social Issues; Communication Strategy
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  • 2020
  • Article

Research on Corporate Sustainability: Review and Directions for Future Research

By: Jody Grewal and George Serafeim
We review the literature on corporate sustainability and provide directions for future research. Our review focuses on three actions: measuring, managing and communicating corporate sustainability performance. Measurement is the least developed of the three and... View Details
Keywords: Sustainability; Sustainability Reporting; Sustainability Management; Nonfinancial Disclosure; Nonfinancial Information; Nonfinancial Performance; Materiality; ESG; ESG (Environmental, Social, Governance) Performance; ESG Disclosure; ESG Disclosure Metrics; ESG Ratings; ESG Reporting; Inequality; Corporate Social Responsibility; Accounting; Finance; Management; Strategy; Environmental Sustainability; Climate Change; Diversity; Equality and Inequality; Corporate Disclosure; Measurement and Metrics; Corporate Governance; Corporate Accountability; Corporate Social Responsibility and Impact
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    Debora L. Spar

    Debora Spar is the Jaime and Josefina Chua Tiampo Professor of Business Administration at Harvard Business School and Senior Associate Dean for Business and Global Society. Her current research focuses on issues of gender and technology, and the interplay between... View Details

    Keywords: biotechnology; broadcasting; communications; entertainment; federal government; health care; information; internet; music; pharmaceuticals
    • December 2015
    • Teaching Note

    Nokia's Bridge Program (A) & (B)

    By: Sandra J. Sucher and Susan J. Winterberg
    This teaching note is designed to be used in conjunction with the cases "Nokia's Bridge Program: Redesigning Layoffs (A)," HBS No. 615-013, and "Nokia's Bridge Program: Outcome and Results (B)," HBS No. 615-014. Instructors could also assign "Layoffs: Effects on Key... View Details
    Keywords: Layoffs; Plant Closure; Outplacement; Shared Value; Job Cuts and Outsourcing; Business Exit or Shutdown
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