medical devices - Publications - Faculty & Research

December 2007 (Revised July 2009)
Case

Given Imaging Ltd. - First We Take Manhattan, Then We Take Berlin?

GI has developed a revolutionary video pill for imaging the small bowel in the gastro-intestinal tract. The development has required the integration of wide variety of technologies. GI founder and CEO Gabriel Meron must determine GI's marketing strategy and prioritize... View Details

Keywords: Medical Specialties; Globalized Markets and Industries; Decisions; Technological Innovation; Marketing Strategy; Market Entry and Exit; Entrepreneurship; Health Care and Treatment; Corporate Finance; Medical Devices and Supplies Industry; Japan; United States; Europe

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August 2013
Course Overview Note

Building Life Science Businesses Fall 2013: Course Outline and Syllabus

By: Richard G. Hamermesh

This Course Outline and Syllabus gives an overview of the Fall 2013 class Building Life Science Businesses. View Details

Keywords: Healthcare Ventures; Entrepreneurial Management; Entrepreneurship; Entrepreneurs; Health Care and Treatment; Health Testing and Trials; Medical Specialties; Medical Devices and Supplies Industry; Medical Devices and Supplies Industry; Medical Devices and Supplies Industry; Asia; North America; Europe

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Mann was a prolific inventor who developed many lifesaving medical devices including the rechargeable pacemaker which formed the basis of the successful Pacesetter company. Mann continued to perfect the... View Details

Keywords: Healthcare

Randall L. Tobias

streamlined its overall operations. He managed costs and divested of non-core businesses, spinning off medical devices to form Guidant Corporation. Through his efforts, Lilly’s market capitalization grew... View Details

Keywords: Healthcare

Alumni WDYDWYD

Marlene Krauss

science. Then I saw the opportunity to combine business and medicine and through my venture fund created leading edge medical devices and biotechnology companies. I recently retired for a week, organized a... View Details

01 Mar 2025
News

Origin Story: Ricky Cordova (MS/MBA 2025)

South of the border: “Both sides of my family are from northern Mexico; my mom’s side is from Hermosillo, Sonora, just a four- or five-hour drive from Tucson.” On the beat: “I was captain of the drumline in my high school marching band and played in the jazz band with... View Details

Keywords: Julia Hanna

11 Dec 2014
News

Improving the business of medicine

As founder and managing partner of KBL Ventures, Dr. Marlene Krauss (MBA 1967, MD 1979) combines her business and medical training to bring health care device and bio-tech ventures to market. (Published... View Details

19 Jul 2019
Blog Post

Making a Broader Impact with Multiple Disciplines

The idea that novel engineering techniques could be used for medical purposes fascinated me and I sought to build smart devices for other anatomical and physiological needs. While LEGO provided an easy... View Details

01 Jun 2002
News

Up to the Challenge: Tony Sanchez - Team Builder

focus on the medical area while at HBS, including field studies at several local hospitals, has led to a job offer with Indiana-based Guidant Corporation, a medical devices... View Details

Keywords: Nancy O. Perry

01 Jan 2007
News

Hansjörg Wyss, MBA 1965

go for the money. In your first job, you're naive and will make a lot of mistakes. You need someone who will protect you, push you, and support you." CURRENT READING On Chesil Beach, by Ian McEwan For thirty years, Hansjörg Wyss has led Synthes, a global View Details

Career Coach

Alan Braly

and deploy analytics tools based on real world data sources. He began his career in implantable medical device research and development at Medtronic. Work Experience: Foundation Medicine (Senior Director);... View Details

17 Aug 2011
News

Breath of Life

Green: Participating in the stem-cell revolution. Courtesy David Green It was the kind of medical miracle that experts say will one day be commonplace. In June, an artificial trachea (windpipe), infused with a tracheal cancer patient’s... View Details

Keywords: stem cell research; Ambulatory Health Care Services; Health, Social Assistance

24 Apr 2019
News

And the Winner Is…

the idea here is to really take over your home—and we have innovative, patent-pending form factors to do it.” The $25,000 runner-up prize in the alumni track went to X-Cor Therapeutics, represented by Jayon Wang (MBA 2018), which has developed a View Details

13 Nov 2020
News

Student Startups Help Fight COVID-19

globe,” notes Sanchay Gupta (MD/MBA 2022), who cofounded Umbulizer in 2017 and serves as chief medical officer. Before the pandemic developed, Umbulizer’s affordable device was already in use in hospitals... View Details

June 2024
Supplement

Legacy Partners (B)

By: Richard S. Ruback and Royce Yudkoff

Pre-abstract: Instructors should consider the timing of making videos available to students, as they may reveal key case details.

Abstract: Stephen Holbrook and Austin Pulsipher (both HBS '19) had been leading Nutrishare since acquiring the company six... View Details

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09 Feb 2016
News

Powering into the Future

have is having to plug them in all the time and charge them. So we use magnetic waves to move the power, and to move it very efficiently. There are applications across all of these consumer electronics, automotive vehicles, even medical... View Details

November 1997 (Revised July 1999)
Case

Guidant: Cardiac Rhythm Management Business (A)

By: Steven C. Wheelwright and Mikelle Eastley

Examines the choices Guidant must make in research and development spending and new product development. More specifically, CEO Jay Graf considers the payoffs and tradeoffs of using product development skills that he learned in CPI's core business when applied to a... View Details

Keywords: Marketing Strategy; Product Marketing; Product Development; Business or Company Management; Management Skills; Research and Development; Business Strategy; Communication; Product Design; Market Design; Organizational Design; Medical Devices and Supplies Industry

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October 1992
Teaching Note

Baxter Healthcare Corporation: ASAP Express TN

By: Lynda M. Applegate

Teaching Note for (9-188-080). View Details

Keywords: Information Technology; Competitive Advantage; Information Management; Medical Devices and Supplies Industry

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March 2009
Supplement

Bausch & Lomb, Inc.: Pressure to Perform (B)

By: Robert L. Simons

This case breaks the existing (and still available) Bausch & Lomb, Inc.: Pressure to Perform case into an (A) and a (B) case. The (B) case can be used in class to demonstrate the serious consequences of overly aggressive accounting. The (B) case should be used after... View Details

Keywords: Decision Choices and Conditions; Revenue Recognition; Organizations; Medical Devices and Supplies Industry; United States

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February 2008 (Revised March 2008)
Case

Terumo (A)

By: David Godes, Masako Egawa and Mayuka Yamazaki

Terumo faces two challenges: how to sell its catheter products in the U.S. and its new “Solution Pack” in its domestic market, Japan. The case provides rich detail on the firm's evolution from a manufacturer of thermometers to a seller of commodity products like... View Details

Keywords: Organizational Change and Adaptation; Expansion; Global Strategy; Sales; Medical Devices and Supplies Industry; Japan; United States

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