Skip to Main Content
HBS Home
  • About
  • Academic Programs
  • Alumni
  • Faculty & Research
  • Baker Library
  • Giving
  • Harvard Business Review
  • Initiatives
  • News
  • Recruit
  • Map / Directions
Faculty & Research
  • Faculty
  • Research
  • Featured Topics
  • Academic Units
  • …→
  • Harvard Business School→
  • Faculty & Research→
  • Research
    • Research
    • Publications
    • Global Research Centers
    • Case Development
    • Initiatives & Projects
    • Research Services
    • Seminars & Conferences
    →
  • Publications→

Publications

Publications

Filter Results: (2,020) Arrow Down
Filter Results: (2,020) Arrow Down Arrow Up

Show Results For

  • All HBS Web  (2,020)
    • People  (2)
    • News  (372)
    • Research  (1,281)
    • Events  (11)
    • Multimedia  (14)
  • Faculty Publications  (902)

Show Results For

  • All HBS Web  (2,020)
    • People  (2)
    • News  (372)
    • Research  (1,281)
    • Events  (11)
    • Multimedia  (14)
  • Faculty Publications  (902)
← Page 15 of 2,020 Results →
  • Web

Global Maps - Creating Emerging Markets

visualization explore trade networks from both micro- and macroeconomic perspectives. EarthPulse A visual guide to global trends, National Geographic’s EarthPulse has maps and detailed charts showing the effects of globalization on technology, population, quality of... View Details
  • 08 Aug 2022
  • HBS Case

Building an 'ARMY' of Fans: Marketing Lessons from K-Pop Sensation BTS

digital cameras. Computing giant Microsoft, also the market leader, by contrast, reinvented itself by proactively seeking change and investing in the cloud. “BTS is differentiating. They are trying something... View Details
Keywords: by Shalene Gupta; Media & Broadcasting; Music
  • July 2010 (Revised April 2016)
  • Teaching Note

Major League Baseball Advanced Media: America's Pastime Goes Digital

By: Anita Elberse
Teaching Note for 510092. View Details
Keywords: Sports; Decisions; Marketing Strategy; Revenue; Price; Sports Industry; Web Services Industry
Citation
Purchase
Related
Elberse, Anita. "Major League Baseball Advanced Media: America's Pastime Goes Digital." Harvard Business School Teaching Note 511-026, July 2010. (Revised April 2016.)
  • Fast Answer

Music & Activism: Market Research Resources

I find information on trends on social media, digital music and the web? eMarketer
Market data, statistics, and analysis on the Internet, e-business, online marketing, media, and emerging technologies.... View Details
  • 10 Apr 2013
  • News

New Harvard Business School program expands on marketing case studies of Jay-Z, Lady Gaga

  • August 2018 (Revised October 2020)
  • Case

Tailor Brands: Artificial Intelligence-Driven Branding

By: Jill Avery
Using proprietary artificial intelligence technology, startup Tailor Brands set out to democratize branding by allowing small businesses to create their brand identities by automatically generating logos in just minutes at minimal cost with no branding or design skills... View Details
Keywords: Startup; Services; Artificial Intelligence; Machine Learning; Digital Marketing; Brand Management; Big Data; Internet Marketing; Analytics; Marketing; Marketing Strategy; Brands and Branding; Information Technology; Entrepreneurship; Venture Capital; Business Model; Consumer Behavior; AI and Machine Learning; Analytics and Data Science; Advertising Industry; Service Industry; Technology Industry; United States; North America; Israel
Citation
Educators
Purchase
Related
Avery, Jill. "Tailor Brands: Artificial Intelligence-Driven Branding." Harvard Business School Case 519-017, August 2018. (Revised October 2020.)
  • 18 Jan 2018
  • News

Making a Mark in Multicultural Marketing

multimillion dollar investment to launch SUEDE, the first fashion-content-platform brand serving multicultural women. Success at HBS came in and out of the classroom. Mirror Digital got its startup funding from the HBS Angel Investors... View Details
  • 01 Mar 2018
  • News

Can a Digital Platform Open Up the Opaque Metals Industry?

directly with smelters, eliminating the need for a middleman. Think of it like eBay but for million-dollar shipments of raw minerals. Intermediaries have long played a key role in these deals because the market for metal concentrates—the... View Details
Keywords: Nicole Torres
  • January 2020 (Revised January 2025)
  • Case

Freelancer, Ltd.

By: Christopher Stanton, Karim R. Lakhani, Jennifer L. Hoffman, Jin Hyun Paik and Nina Cohodes
Over the course of the 2010s, the rapid advancement of mobile technologies and the rise of online freelancing platforms seemed to portend a radical transformation of labor markets into on-demand, flexible talent pools. Even though several Fortune 500... View Details
Keywords: Freelancers; Platforms; Digital Labor; Labor; Human Resources; Management; Internet and the Web; Growth and Development Strategy; Digital Platforms; Information Industry; Australia; United States; Philippines
Citation
Educators
Purchase
Related
Stanton, Christopher, Karim R. Lakhani, Jennifer L. Hoffman, Jin Hyun Paik, and Nina Cohodes. "Freelancer, Ltd." Harvard Business School Case 820-075, January 2020. (Revised January 2025.)
  • 10 Jul 2024
  • Video

Inequality in the Digital Age | An Interview with Kalinda Ukanwa from the University of Southern California

    Using AI to Adjust Your Marketing and Sales in a Volatile World

    Why are some firms better and faster than others at adapting their use of customer data to respond to changing or uncertain marketing conditions? A common thread across faster-acting firms is the use of AI models to predict outcomes at various stages of the customer... View Details

    • 05 Dec 2017
    • Research & Ideas

    What We've Learned from 101 Entrepreneurs in Emerging Markets

    Harvard Business School’s exploration of the evolution of business leadership in Africa, Asia, and Latin America has reached an important milestone. This month the Creating Emerging Markets project will publish interviews 100 and 101... View Details
    Keywords: by Sean Silverthorne
    • 02 Apr 2015
    • Research & Ideas

    Digital Initiative Summit: Who Has the Power in the Music Industry?

    The music industry likes power. Power chords, power ballads, even Towers of Power. The balance of power in the industry, however, has been completely upset with the advent and rapid proliferation of digital music. Who calls the shots... View Details
    Keywords: Re: Felix Oberholzer-Gee; Music
    • December 2018
    • Teaching Note

    Bayern Munich in China

    By: Karim Lakhani and Sascha L. Schmidt
    Teaching Note for HBS No. 617-025. View Details
    Keywords: Market Entry; Football; Soccer; Bundesliga; Digital Technology; Sports; Global Strategy; Market Entry and Exit; Online Technology; Sports Industry; Germany; China
    Citation
    Purchase
    Related
    Lakhani, Karim, and Sascha L. Schmidt. "Bayern Munich in China." Harvard Business School Teaching Note 619-037, December 2018.
    • Web

    Additional Archives - Creating Emerging Markets

    institutional memory and periodically disseminates historical information about the institute to the IIMA community and the general public. It holds a large collection of physical and digitized documents related to the foundation and... View Details
    • March 2017
    • Case

    PharmAccess and the M-TIBA Platform: Leveraging Digital Technology in the Developing World

    By: Kevin Schulman, Sashidaran Moodley and Anant Vasudevan
    PharmAccess is an Amsterdam-based NGO working to support the development of the private health care market in Africa. This work is critical as over 50% of care is delivered through the private sector, but well-intentioned efforts to address global health through the... View Details
    Keywords: Finance; Entrepreneurship; Health Care and Treatment; Online Technology; Health Industry; Africa; Kenya
    Citation
    Educators
    Purchase
    Related
    Schulman, Kevin, Sashidaran Moodley, and Anant Vasudevan. "PharmAccess and the M-TIBA Platform: Leveraging Digital Technology in the Developing World." Harvard Business School Case 317-103, March 2017.
    • Web

    National Markets - The Art of American Advertising

    Education Alumni Baker Library Historical Collections Visual Resources More Exhibits Exhibition Gallery Research Links Site Credits The Art of American Advertising: National Markets National Markets... View Details
    • Web

    Lessons from History - Creating Emerging Markets

    Conferences Lessons from History Lessons from History Video Clips & Discussion Questions Resources on Indian Business History The Harvard Business School Creating Emerging Markets project (CEM), in collaboration with the HBS India... View Details
    • 27 Feb 2017
    • Research & Ideas

    Reputation is Vital to Survival in Turbulent Markets

    businesses over the long run: companies such as Tata Group, founded in India in 1868, or Mexican bakery Grupo Bimbo, started in 1945. What sets these firms apart? What can leaders in developed markets learn from them? In the recent... View Details
    Keywords: by Sean Silverthorne
    • April 2013
    • Article

    First-Party Content and Coordination in Two-Sided Markets

    By: Andrei Hagiu and Daniel Spulber
    The strategic use of first-party content by two-sided platforms is driven by two key factors: the nature of buyer and seller expectations (favorable versus unfavorable) and the nature of the relationship between first-party content and third-party content (complements... View Details
    Keywords: Two-sided Platforms; Platform Strategy; Technology; Information Technology; Performance Expectations; Strategy; Digital Platforms
    Citation
    Find at Harvard
    Purchase
    Related
    Hagiu, Andrei, and Daniel Spulber. "First-Party Content and Coordination in Two-Sided Markets." Management Science 59, no. 4 (April 2013): 933–949.
    • ←
    • 15
    • 16
    • …
    • 100
    • 101
    • →
    ǁ
    Campus Map
    Harvard Business School
    Soldiers Field
    Boston, MA 02163
    →Map & Directions
    →More Contact Information
    • Make a Gift
    • Site Map
    • Jobs
    • Harvard University
    • Trademarks
    • Policies
    • Accessibility
    • Digital Accessibility
    Copyright © President & Fellows of Harvard College.