Publications

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Music & Activism: Market Research Resources

I find information on trends on social media, digital music and the web? eMarketer
Market data, statistics, and analysis on the Internet, e-business, online marketing, media, and emerging technologies.... View Details

Web

Negotiation, Organizations & Markets - Faculty & Research

Negotiation, Organizations & Markets Overview Faculty Curriculum Seminars & Conferences Awards & Honors Doctoral Students February 2025 Case Managing Complexity at mymuesli By: Thomas Graeber and Stacy Straaberg In April 2009,... View Details

Using AI to Adjust Your Marketing and Sales in a Volatile World

Why are some firms better and faster than others at adapting their use of customer data to respond to changing or uncertain marketing conditions? A common thread across faster-acting firms is the use of AI models to predict outcomes at various stages of the customer... View Details

01 Mar 2018
News

Can a Digital Platform Open Up the Opaque Metals Industry?

directly with smelters, eliminating the need for a middleman. Think of it like eBay but for million-dollar shipments of raw minerals. Intermediaries have long played a key role in these deals because the market for metal concentrates—the... View Details

Keywords: Nicole Torres

Web

Additional Archives - Creating Emerging Markets

institutional memory and periodically disseminates historical information about the institute to the IIMA community and the general public. It holds a large collection of physical and digitized documents related to the foundation and... View Details

16 Jun 2014
Blog Post

Recruiting Millennials in a Global Market

the workplace. Generation X: The Digital Migrants Born in 1967, I came of age during a key digital revolution in the United States. In the late 1970s my friends and I were playing video games on consoles... View Details

10 Apr 2013
News

New Harvard Business School program expands on marketing case studies of Jay-Z, Lady Gaga

10 Jul 2024
Video

Inequality in the Digital Age | An Interview with Kalinda Ukanwa from the University of Southern California

18 Jan 2018
News

Making a Mark in Multicultural Marketing

multimillion dollar investment to launch SUEDE, the first fashion-content-platform brand serving multicultural women. Success at HBS came in and out of the classroom. Mirror Digital got its startup funding from the HBS Angel Investors... View Details

Web

Global Maps - Creating Emerging Markets

visualization explore trade networks from both micro- and macroeconomic perspectives. EarthPulse A visual guide to global trends, National Geographic’s EarthPulse has maps and detailed charts showing the effects of globalization on technology, population, quality of... View Details

February 2024
Case

Adventures Inc: 21st Century Brand Building

By: Boris Groysberg and Sarah L. Abbott

Founded in 2020, Adventures worked with celebrities in Brazil to create and launch digitally native brands. The idea was to match the celebrity’s skill in creating content and entertaining fans with Adventures’ skill in consumer packaged goods marketing and operations.... View Details

Keywords: Digital Brand; Influencer Marketing; Growth And Scaling; Capital Constraints; Brand Portfolio Strategy; CPG; Start-up; Celebrity Endorsement; Digital Marketing; Growth and Development Strategy; Entrepreneurship; Advertising; Social Media; Business Startups; Joint Ventures; Brands and Branding; Brazil

02 Apr 2015
Research & Ideas

Digital Initiative Summit: Who Has the Power in the Music Industry?

The music industry likes power. Power chords, power ballads, even Towers of Power. The balance of power in the industry, however, has been completely upset with the advent and rapid proliferation of digital music. Who calls the shots... View Details

Keywords: Re: Felix Oberholzer-Gee; Music

March 2017
Case

PharmAccess and the M-TIBA Platform: Leveraging Digital Technology in the Developing World

By: Kevin Schulman, Sashidaran Moodley and Anant Vasudevan

PharmAccess is an Amsterdam-based NGO working to support the development of the private health care market in Africa. This work is critical as over 50% of care is delivered through the private sector, but well-intentioned efforts to address global health through the... View Details

Keywords: Finance; Entrepreneurship; Health Care and Treatment; Online Technology; Health Industry; Africa; Kenya

05 Dec 2017
Research & Ideas

What We've Learned from 101 Entrepreneurs in Emerging Markets

Harvard Business School’s exploration of the evolution of business leadership in Africa, Asia, and Latin America has reached an important milestone. This month the Creating Emerging Markets project will publish interviews 100 and 101... View Details

Keywords: by Sean Silverthorne

11 Feb 2017
News

Mass entertainment in the digital age is still about blockbusters, not endless choice

23 Apr 2018
News

Governor Baker Swears In New Commission on Digital Innovation and Lifelong Learning

August 2020 (Revised August 2023)
Case

Nubank: Democratizing Financial Services

By: Michael Chu, Carla Larangeira and Pedro Levindo

Nubank, a wholly-digital solution created to disrupt Brazilian banking, with 6 million clients and a $4 billion valuation after five years, must decide whether to expand to Mexico. The company was founded in São Paulo in 2013 by Colombian-born David Vélez to seize what... View Details

Keywords: Fintech; Financial Inclusion; Digital Banking; Credit Cards; Banks and Banking; Disruption; Expansion; Growth and Development Strategy; Financial Services Industry; South America; Brazil; North America; Mexico