communication - Publications - Faculty & Research

2024
Working Paper

Operational Impact of Communication Channels: Evidence from Last-Mile Delivery Services

By: Natalie Epstein, Santiago Gallino and Antonio Moreno

Communication channels are often used to improve customer satisfaction and behavior. This paper studies how they can be used to enhance operational performance.
We partner with a last-mile delivery company and, through natural and field experiments, explore... View Details

Keywords: Customer Satisfaction; Consumer Behavior; Logistics; Communication

Citation

SSRN

August 2000 (Revised November 2000)
Case

Building Brand Community on the Harley-Davidson Posse Ride

The second Harley-Davidson Posse Ride, a grueling 2,300 mile, 10-day trek from South Padre Island, Tex., to the Canadian Border is billed "for serious riders only." Harley Owner's Group (H.O.G.) Director Mike Keefe must decide whether this rolling rally deserves a... View Details

Keywords: Relationships; Customer Focus and Relationships; Brands and Branding; Motorcycle Industry; United States

Citation

Educators

Purchase

March 1978 (Revised December 1983)
Case

Founding of the European Economic Community

By: Bruce R. Scott and Audrey T. Sproat

Keywords: Globalized Economies and Regions; International Relations; Economy; Europe

Citation

Find at Harvard

January 21, 2020
Article

When Community Becomes Your Competitive Advantage

By: Jeffrey J. Bussgang and Jono Bacon

Citation

Find at Harvard

Register to Read

March 1992 (Revised February 1994)
Teaching Note

Willow Creek Community Church, Teaching Note

By: Leonard A. Schlesinger

Teaching Note for (9-691-102). View Details

Citation

Purchase

September 1994
Case

Benetton: The "United Colors" Communications Campaigns

By: James L. Heskett, Stephen A. Greyser and Norman Klein

Keywords: Advertising Campaigns; Apparel and Accessories Industry

Citation

Find at Harvard

August 1978 (Revised May 1993)
Case

Community Television of Southern California: KCET

By: Regina E. Herzlinger

Keywords: Media and Broadcasting Industry; California

Citation

Find at Harvard

17 Dec 2020
Video

Interaction with the Broader HBS Community

30 Aug 2017
Video

Meghan Joyce on Communication in Management

12 Mar 2021
Video

A message to our PLD Community

Article

Choosing Between Lotteries: Remarkable Coordination Without Communication

By: Yoella Bereby-Meyer, Simone Moran, Brit Grosskopf and Dolly Chugh

The current research examines tacit coordination behavior in a lottery selection task. Two hundred participants in each of three experiments and 100 in a fourth choose to participate in one of two lotteries, where one lottery has a larger prize than the other.... View Details

Citation

Find at Harvard

17 Feb 2003
Research & Ideas

Building Communities as Well as Companies

Despite the uncertain climate for start-ups, launching a business continues to hold irresistible appeal for aspiring entrepreneurs. For many African-Americans, entrepreneurship is seen as a means of building community as well as personal... View Details

Keywords: by Julia Hanna

December 2019
Article

Communicating with Warmth in Distributive Negotiations Is Surprisingly Counterproductive

By: M. Jeong, J. Minson, M. Yeomans and F. Gino

When entering into a negotiation, individuals have the choice to enact a variety of communication styles. We test the differential impact of being “warm and friendly” versus “tough and firm” in a distributive negotiation, when first offers are held constant and... View Details

Keywords: Negotiation Style; Communication Strategy; Perception; Performance Effectiveness; Outcome or Result

Citation

Find at Harvard

February 1992 (Revised March 1995)
Supplement

Amelia Rogers at Tassani Communications (B)

By: Linda A. Hill

Supplements the (A) case. View Details

Keywords: Telecommunications Industry

Citation

Purchase

July 2002 (Revised April 2003)
Case

Computer Associates International, Inc.: Governance and Investor Communication Challenge

By: Paul M. Healy and Krishna G. Palepu

Sanjay Kumar, the CEO of Computer Associates, faces investor communication challenges following the company's implementation of a new business model and the accompanying change method used to recognize revenue. Despite management's confidence that the new business... View Details