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  • May 2008 (Revised March 2010)
  • Teaching Note

Greenpeace and WWF (TN)

By: Ramon Casadesus-Masanell and Jordan Mitchell
Teaching Note for [708418] and [708417]. View Details
Keywords: Non-Governmental Organizations; Nonprofit Organizations
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  • March 2005 (Revised March 2010)
  • Teaching Note

Mondragon Corporacion Cooperativa (MCC) TN

By: Tarun Khanna and Ramon Casadesus-Masanell
Teaching Note to (9-702-457). View Details
Keywords: Cooperative Ownership; Spain
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  • 2006
  • Working Paper

Discretion in Agency Contracts

By: Nabil Al-Najjar and Ramon Casadesus-Masanell
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  • May 2023 (Revised June 2023)
  • Case

Novartis (A): Reimagining Medicine

By: Ramon Casadesus-Masanell, Claudio Feser, Karolin Frankenberger and David Redaschi
This case unfolds around the first-ever approved personalized cancer treatment, how Novartis wrapped it into a new business model design, and how Novartis scaled it. Novartis — one of the largest pharmaceutical companies in the world — is, among other ventures,... View Details
Keywords: Health Care and Treatment; Business Model; Leadership; Pharmaceutical Industry; Switzerland
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  • June 2024
  • Supplement

Zurich Insurance (ZI) (A-C)

By: Ramon Casadesus-Masanell and Claudio Feser
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  • March 2024
  • Teaching Note

Maestro Pizza (A-H)

By: Ramon Casadesus-Masanell and Jordan Mitchell
Teaching Note for HBS Case Nos. 722-399, 722-400, 722-401, 722-402, 722-403, 722-404, 722-405, and 722-406. View Details
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  • December 2023
  • Supplement

IBJ, Inc. (A-B): Seeking Matrimony in Japan

By: Ramon Casadesus-Masanell and Jordan Mitchell
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  • June 2023
  • Teaching Note

Oriental Land Co., Ltd. — Tokyo Disney Resort

By: Ramon Casadesus-Masanell and Akiko Kanno
Teaching Note for HBS Case No. 720-460. View Details
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  • May 2022
  • Supplement

Maestro Pizza (H): Making the Best of the Situation

By: Ramon Casadesus-Masanell and Fares Khrais
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  • May 2022
  • Supplement

Maestro Pizza (E): Turning up the Heat

By: Ramon Casadesus-Masanell and Fares Khrais
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  • May 2022
  • Supplement

Maestro Pizza (D): This Means War

By: Ramon Casadesus-Masanell and Fares Khrais
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  • May 2022
  • Supplement

Maestro Pizza (C): Taking the Fight Outside

By: Ramon Casadesus-Masanell and Fares Khrais
Maestro pizza opened its first store in 2013 after its founder, Khalid Al Omran, recognized an opportunity in Saudi Arabia to offer high quality pizza at affordable prices. The business grew rapidly and under the radar at first, but soon enough caught the attention of... View Details
Keywords: Competitive Strategy; Competitive Advantage; Competition; Market Entry and Exit; Emerging Markets; Business Startups; Corporate Entrepreneurship; Product Positioning; Disruption; Disruptive Innovation; Advertising; Advertising Campaigns; Social Media; Forecasting and Prediction; Crisis Management; Growth and Development Strategy; Brands and Branding; Product Development; Production; Service Delivery; Business Growth and Maturation; Financial Statements; Cost Management; Analysis; Quality; Performance Consistency; Customer Satisfaction; Profit; Family Ownership; Food and Beverage Industry; Middle East; Saudi Arabia
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  • March 2022
  • Supplement

Washio (C): From Growth to Margin

By: Ramon Casadesus-Masanell and Karen Elterman
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  • December 2019
  • Case

Walmart Ecommerce (A): Picking up the Pace

By: Ramon Casadesus-Masanell and Karen Elterman
This case is an abridged version (part 1 of 2) of "Walmart's Omnichannel Strategy: Revolution or Miscalculation?" HBS Case No. 720-370. The (A) case discusses Walmart's early forays into online retail, as well as improvements made under Doug McMillon beginning in 2014.... View Details
Keywords: Acquisition; Strategy; Internet and the Web; Distribution; Distribution Channels; Competitive Strategy; Retail Industry; Bentonville; Arkansas; United States
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  • March 2019
  • Supplement

KITEA (B): Getting Ready to Face IKEA

By: Ramon Casadesus-Masanell and Gamze Yucaoglu
The case opens in September 2015, when IKEA is about to open its first store in Morocco. It then chronicles the efforts of KITEA CEO Amine Benkirane and his son Othman between 2013 and 2015 to prepare KITEA for IKEA’s entry. After incurring losses for the first time in... View Details
Keywords: Retail; KITEA; IKEA; Furniture; Furniture Industry; Entry Strategy; Responding To Entry; Localization; Competitive Interaction; Private Sector; For-Profit Firms; Business Strategy; Strategic Planning; Competitive Strategy; Competitive Advantage; Adaptation; Corporate Strategy; Business Model; Market Entry and Exit; Retail Industry; Morocco; Africa; North Africa
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  • July 2018 (Revised March 2019)
  • Teaching Note

Hilti (A): Fleet Management?

By: Ramon Casadesus-Masanell and Jan Rivkin
This Teaching Note accompanies the case HBS No. 718-419, “Hilti (A): Fleet Management.” It provides guidelines for class discussion, as well as a board plan and transcripts of the associated videos, Hilti Fleet Management Video Supplements.
The associated case... View Details
Keywords: Business Model Innovation; Total Customer Value; Innovation; Inventions; Business Models; Value Chains; Transformations; Focusing On Customers; Business Model; Restructuring; Transformation; Customer Value and Value Chain; Decision Making; Customer Focus and Relationships; Customer Relationship Management; Construction; Innovation and Invention; Leasing; Strategy; Liechtenstein; Switzerland; Europe
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  • March 2018
  • Supplement

The Rise and Rise (?) of Walmart (B): Kmart Declares Bankruptcy

By: Ramon Casadesus-Masanell and Karen Elterman
This case follows up on the competition between Kmart and Walmart as discussed in the A case. It summarizes the companies' positions in the early 2000s, and discusses events between 1990 and Kmart's declaration of bankruptcy in 2002. Walmart grew significantly,... View Details
Keywords: Bankruptcy; Walmart; Kmart; Controversy; Strategy; Insolvency and Bankruptcy; Competition; Public Opinion; Retail Industry; United States
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  • December 2016 (Revised January 2018)
  • Case

The Rise and Fall of the Circus

By: Ramon Casadesus-Masanell and Karen Elterman
This case describes the origins of the traditional circus, including its rise to popularity in the United States in the 1800s, and examines the factors that led to its decline in the 20th and 21st centuries. View Details
Keywords: Blue Ocean Strategy; Circus; Strategy; Entertainment; History; Entertainment and Recreation Industry
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  • April 2012
  • Teaching Note

eBay, Inc. and Amazon.com (TN) (A) and (B)

By: Ramon Casadesus-Masanell and Anant Thaker
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  • November 2010
  • Supplement

LAN Airlines in 2008: Connecting the World to Latin America (B)

By: Ramon Casadesus-Masanell and Jorge Tarzijan
Provides updated facts on Lan Airlines as of 2010. It is meant to be used as a supplement to "Lan Airlines in 2008: Connecting the World to Latin America" (Harvard Business School Case 709-410). View Details
Keywords: Business Model; Competitive Advantage; Air Transportation Industry; Latin America
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