Publications

October 2003
Case

Taiwan Semiconductor Manufacturing Company: Building a Platform for Distributed Innovation

By: Marco Iansiti and Marcin Strojwas

Surging costs of building a state-of-the-art fabrication facility were pushing firms to outsource manufacturing while advanced technologies were requiring a tighter coupling between design and manufacturing. Explores the development of strategy in this environment.... View Details

Keywords: Strategy; Business Model; Networks; Product Design; Production; Decisions; Customer Relationship Management; Supply Chain Management

March 2000 (Revised April 2001)
Case

eFrenzy, Inc. (A)

By: Marco Iansiti and Nicole Tempest

Details how to design, launch, and scale a rapidly growing Internet venture. Focuses on the challenges and opportunities involved in leveraging a network of partners. View Details

Keywords: Corporate Entrepreneurship; Business Growth and Maturation; Internet and the Web; Product Development; Business or Company Management; Problems and Challenges; Information Technology Industry; United States

April 1995 (Revised December 1997)
Case

Silicon Graphics, Inc. (A)

By: Marco Iansiti and Ellen Stein

Based on a Silicon Valley company that has developed the capability to compete in a rapidly growing, highly turbulent environment. This capability hinges on its flexible and rapid development process, which the case characterizes in detail. Focuses on the development... View Details

Keywords: Product Development; Information Infrastructure; Product Launch; Managerial Roles; Expansion; Design; Applications and Software; Computer Industry; Electronics Industry; California

August 1994 (Revised January 1997)
Exercise

Design for Manufacturing: An Exercise

By: Marco Iansiti and Ellen Stein

Keywords: Design; Manufacturing Industry

2000
Working Paper

Experience, Experimentation, and the Accumulation of Knowledge: The Evolution of R&D in the Semiconductor Industry

By: Jonathan West and Marco Iansiti

19 Mar 2019
First Look

New Research and Ideas, March 19, 2019

Immigration, Natives' Marriage and Fertility By: Carlana, Michela, and Marco Tabellini Abstract—In this paper, we study the effects of immigration on natives’ marriage, fertility, and family formation across U.S. cities between 1910 and... View Details

Keywords: Dina Gerdeman

20 Nov 2012
First Look

First Look: November 20

and Regulatory Approval of Genetically Modified Organisms Authors:Shon R. Hiatt and Sangchan Park Publication:Academy of Management Journal (forthcoming) Abstract Little is known about the factors that influence regulatory-agency decision making. We posit that... View Details

Keywords: Sean Silverthorne

Article

GitLab: Work Where You Want, When You Want

By: Prithwiraj Choudhury, Kevin Crowston, Linus Dahlander, Marco S. Minervini and Sumita Raghuram

GitLab is a software company that works “all remote” at the scale of more than 1,000 employees located in more than 60 countries. GitLab has no physical office and its employees can work from anywhere they choose. Any step of the organizational life of a GitLab... View Details

Keywords: New Forms Of Organizing; Remote Work; All Remote; Virtual Organizations; COVID-19; Organizational Design; Employees; Geographic Location; Health Pandemics

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April 2000 (Revised June 2000)
Case

Desktop.com

By: Marco Iansiti and Mary Rotelli

January 1995
Case

Understanding User Needs

By: Marco Iansiti and Ellen Stein

Presents an introduction to methods for understanding user needs in product development. Describes a number of techniques including the use of focus groups, interviews, questionnaires, the Kano method, Lead User analysis, the Product Value matrix, OFD, etc. Provides a... View Details

Keywords: Customer Satisfaction; Customer Value and Value Chain; Product Development; Mathematical Methods

March 2004
Article

Strategy as Ecology

By: Marco Iansiti and Roy Levien

Keywords: Strategy

1996
Working Paper

Developing Products on Internet Time

By: Marco Iansiti and Alan MacCormack

2021
Working Paper

Time Dependency, Data Flow, and Competitive Advantage

By: Ehsan Valavi, Joel Hestness, Marco Iansiti, Newsha Ardalani, Feng Zhu and Karim R. Lakhani

Data is fundamental to machine learning-based products and services and is considered strategic due to its externalities for businesses, governments, non-profits, and more generally for society. It is renowned that the value of organizations (businesses, government... View Details

Keywords: Economics Of AI; Value Of Data; Perishability; Time Dependency; Flow Of Data; Data Strategy; Analytics and Data Science; Value; Strategy; Competitive Advantage

SSRN

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November 2019 (Revised March 2021)
Background Note

AI and Finance in 2019

By: Karim R. Lakhani, Marco Di Maggio, Marco Iansiti and Aldo Sesia

June 1997
Teaching Note

Team New Zealand (A), (B), and (C) TN

By: Marco Iansiti and Alan D. MacCormack

Teaching Note for (9-697-040), (9-697-041), and (9-697-042). View Details

Keywords: Sports Industry; Transportation Industry; New Zealand; United States

October 1996 (Revised April 1997)
Case

Team New Zealand (C)

By: Marco Iansiti and Alan D. MacCormack

Supplements the (A) and (B) cases. View Details

Keywords: Sports Industry; Transportation Industry; New Zealand; United States

May 2009
Article

Intellectual Property, Architecture, and the Management of Technological Transitions: Evidence from Microsoft Corporation

By: Alan David MacCormack and Marco Iansiti

Keywords: Intellectual Property; Information Technology; Transition; Applications and Software; Information Technology Industry