beauty - Publications - Faculty & Research

March 2015
Case

Unilever: Combatting Global Food Waste

By: David F. Drake, Janice H. Hammond and Matthew G. Preble

The global consumer goods company Unilever was on pace to hit a number of aggressive targets by 2020 as part of the Unilever Sustainable Living Project, including a goal to halve the waste associated with the disposal of its products. Unilever's chief supply chain... View Details

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03 Aug 2015
Research & Ideas

Why Fierce Competitors Apple and Amazon Became ’Frenemies’ Over eReaders

"The beauty about the mathematical model is that it allows us to show mathematically that our intuition works; it also allows us to investigate how various factors such as different platform production costs and exclusive content affect... View Details

Keywords: by Michael Blanding; Information; Publishing; Technology

05 Sep 2008
What Do You Think?

Is Case Method Instruction Due for an Overhaul?

beauty ... is that it is not about learning to solve today's problems, but rather about developing the skills and discipline(s) which are timeless." Clinton Gerst suggested some limits of the method in commenting that "The case... View Details

Keywords: by Jim Heskett; Education

03 Dec 2007
Research & Ideas

Authenticity over Exaggeration: The New Rule in Advertising

the "consumer" label altogether. It's too limiting. Deighton cites Dove's "Real Beauty" campaign, a multiphase effort with an underlying theme that subverts traditional beauty product messages of aspiration and perfection. In one ad,... View Details

Keywords: by Julia Hanna; Publishing; Advertising

01 Aug 2000
Research & Ideas

A Latin American Vision: New HBS Research Center Opens

mountains were covered with a white blanket of snow. In the first rays of the morning sun they looked full of diamonds. And I thought, 'How beautiful.' "After three decades, the beauty of Latin America has not changed," Austin... View Details

Keywords: by Martha Lagace

2017
Book

Profits and Sustainability: A History of Green Entrepreneurship

By: Geoffrey Jones

This book explores whether profits and environmental sustainability are compatible through the lens of a global history of green entrepreneurship between the nineteenth century and today. It tells the story of the extraordinary and often eccentric men and women who... View Details

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25 Jul 2005
Research & Ideas

An Organization Your Customers Understand

pharmacy: a pharmaceutical company selling prescription drugs, and a consumer products company selling personal care products such as shampoo and beauty aids. A consumer filling a medical prescription or purchasing face cream would... View Details

Keywords: by Robert Simons

03 May 2004
Research & Ideas

Business History around the World

consequences. The project I am currently working on examines the globalization of the world personal care or beauty industry over the last fifty years. It is concerned with explaining how an industry fragmented on national lines has come... View Details

Keywords: by Cynthia Churchwell

07 Oct 2011
Research & Ideas

The Steve Jobs Legacy

another star in that constellation. William Kirby (General Management) Steve Jobs's legacy is everywhere, not the least in Chinese cities where the Apple stores are crowded from dawn to dusk, and where there are not only knock-off phones on the street but also View Details

Keywords: Re: Multiple Faculty; Computer; Technology

November 2010
Article

Capitalizing on the Underdog Effect

By: Anat Keinan, Neeru Paharia and Jill Avery

This article presents the results of a study that investigated the use of the underdog effect in marketing. The idea of triumphing over disadvantages by impassioned determination is said to be a powerfully positive image, which can lead consumers to choose a brand over... View Details

Keywords: Marketing; Brand Management; Brands; Brand Positioning; Competitive Positioning; Competition; Brands and Branding; Advertising Campaigns; Marketing Communications; Marketing Strategy; Beauty and Cosmetics Industry; Beauty and Cosmetics Industry; Beauty and Cosmetics Industry; Beauty and Cosmetics Industry; Beauty and Cosmetics Industry; Beauty and Cosmetics Industry

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February 2011
Article

The Underdog Effect: The Marketing of Disadvantage and Determination Through Brand Biography

By: Neeru Paharia, Anat Keinan, Jill Avery and Juliet B. Schor

We introduce the concept of an underdog brand biography (UBB) to describe an emerging trend in branding in which firms author an historical account of their humble origins, lack of resources, and determined struggle against the odds. We identify two essential... View Details

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06 Aug 2007
Research & Ideas

High Hills, Deep Poverty: Explaining Civil War in Nepal

first stabilized." Iyer explained more in an interview. Martha Lagace: What sparked your interest in Nepal? Lakshmi Iyer: I was in Nepal before the conflict started. It is a beautiful country and it's a real pity they have descended... View Details

Keywords: by Martha Lagace

06 May 2015
Research & Ideas

A Flood of Picassos Threatens to Water Down the Art Market

beauty or appeal to someone and that contextualization that interplay is how value is created and comes together," Khaire said. "Auctions are great price-setting mechanisms because there is a clear sense of how much a person... View Details

20 May 2014
First Look

First Look: May 20

314-087 Jurlique: Globalizing Beauty from Nature and Science Considers the marketing and strategic challenges faced by natural beauty brands using the case of Australian-based Jurlique, which was acquired by... View Details

Keywords: Sean Silverthorne

22 Feb 2016
Research & Ideas

The ‘Mother of Fair Trade’ was an Unabashed Price Protectionist

important roles in the passage of child labor laws, union labor campaigns, and City Beautiful movements, for example. But Sawyer notes that Gleason is exceptional in that she didn’t participate in issues considered maternal or those... View Details

Keywords: by Dina Gerdeman; Retail; Health; Legal Services

24 Oct 2006
First Look

First Look: October 24, 2006

first experience with POE systems, and the implementation team must determine how best to introduce the technology to the physicians and other personnel who will use it. Purchase this case: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=603060 Natura:... View Details

Keywords: Sean Silverthorne

15 Aug 2017
First Look

First Look at New Research and Ideas, August 15, 2017

liberating for women, but some of her strategies, such as wearing white coats in many advertisements designed to signal that she was scientifically qualified, can be used to support a more critical view of the beauty industry. Purchase... View Details

Keywords: Sean Silverthorne

Teaching Interest

Overview

By: Geoffrey G. Jones

I currently teach the history of global entrepreneurship over the last 200 years. The 28-session course called Entrepreneurship and Global Capitalism has become one of the most popular second year electives in the MBA program at the Harvard Business School. The cases,... View Details

Research Summary

Overview

By: Geoffrey G. Jones

Professor Jones researches the history and impact of global firms. In recent years he has prublished extensively on the ecological and social responsibility of business leaders. He has a strong interest in the business history of emerging markets. He founded and... View Details

Keywords: Entrepreneurship; Ethics; Globalization; Government and Politics; History; Beauty and Cosmetics Industry; Beauty and Cosmetics Industry; Beauty and Cosmetics Industry; Beauty and Cosmetics Industry; Beauty and Cosmetics Industry; Africa; Asia; Europe; Latin America; Middle East; North and Central America; Oceania

2013
Book

Entrepreneurship and Multinationals: Global Business and the Making of the Modern World

By: Geoffrey Jones

This book examines the history of entrepreneurship and multinationals in the making of the modern world. In recent years economists, historians, and political scientists have written extensively on the history of globalization and patterns of global wealth and poverty,... View Details

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Unilever: Combatting Global Food Waste

Why Fierce Competitors Apple and Amazon Became ’Frenemies’ Over eReaders

Is Case Method Instruction Due for an Overhaul?

Authenticity over Exaggeration: The New Rule in Advertising

A Latin American Vision: New HBS Research Center Opens

Profits and Sustainability: A History of Green Entrepreneurship

An Organization Your Customers Understand

Business History around the World

The Steve Jobs Legacy

Capitalizing on the Underdog Effect

The Underdog Effect: The Marketing of Disadvantage and Determination Through Brand Biography

High Hills, Deep Poverty: Explaining Civil War in Nepal

A Flood of Picassos Threatens to Water Down the Art Market

First Look: May 20

The ‘Mother of Fair Trade’ was an Unabashed Price Protectionist

First Look: October 24, 2006

First Look at New Research and Ideas, August 15, 2017

Overview

Overview

Entrepreneurship and Multinationals: Global Business and the Making of the Modern World

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