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  • March 1996 (Revised February 2006)
  • Case

Arborite

Describes the competitive position of Arborite, a Canadian manufacturer of high-pressure laminates (HPL) (a product sold under the Formica name in the United States). Arborite's market share has slipped, and a new general manager must evaluate whether a change in... View Details
Keywords: Cost Accounting; Consumer Behavior; Manufacturing Industry; Canada
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McGahan, Anita M. "Arborite." Harvard Business School Case 796-146, March 1996. (Revised February 2006.)
  • February 1994 (Revised August 1998)
  • Case

Newell Co.: Acquisition Strategy

By: David J. Collis
Newell is a $1.5 billion manufacturer and distributor of low-tech home and hardware products, geared to serve volume purchasers. In 1992, Newell is considering two approaches to expand its current product line with the acquisitions of Sanford Corp., a $140 million... View Details
Keywords: Acquisition; Marketing Channels; Corporate Strategy; Diversification; Expansion; Manufacturing Industry
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Collis, David J. "Newell Co.: Acquisition Strategy." Harvard Business School Case 794-066, February 1994. (Revised August 1998.)
  • August 1994
  • Case

Kyocera Corporation: The Amoeba Management System

Describes Kyocera's unusual approach to profit centers. The firm's basic units of operation are profit centers called "amoebas," which are sales or manufacturing units with full responsibility for their planning, decision making, and administration. Amoebas are... View Details
Keywords: Cost Management; Organizational Structure; Profit; Management Systems; Manufacturing Industry
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Cooper, Robin. "Kyocera Corporation: The Amoeba Management System." Harvard Business School Case 195-064, August 1994.
  • February 2018
  • Teaching Plan

Tesla in 2015

By: Lynda M. Applegate, Olivia Hull and Sarah Mehta
Teaching Note for HBS No. 817-081. View Details
Keywords: Electric Vehicle; Internal Combustion Vehicle; Battery; Product Distribution; Platform Disruption; Vertical Integration; Patents; Disruption; Innovation and Invention; Disruptive Innovation; Innovation Leadership; Innovation Strategy; Technological Innovation; Energy; Entrepreneurship; Leading Change; Product Marketing; Information Technology; Digital Platforms; Transportation; Manufacturing Industry; Manufacturing Industry; Manufacturing Industry; Manufacturing Industry; Manufacturing Industry; Manufacturing Industry; California
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Applegate, Lynda M., Olivia Hull, and Sarah Mehta. "Tesla in 2015." Harvard Business School Teaching Plan 818-009, February 2018.
  • April 2006 (Revised September 2009)
  • Case

BYD Company, Ltd.

By: Robert S. Huckman and Alan D. MacCormack
Considers whether BYD Co., Ltd., the largest Chinese maker of rechargeable batteries, should enter the Chinese automobile industry by acquiring Qinchuan Auto, a state-owned car manufacturer. Set just after BYD's initial public offering on the Hong Kong Stock Exchange... View Details
Keywords: Mergers and Acquisitions; Labor; Production; Competitive Advantage; Diversification; Manufacturing Industry; Manufacturing Industry; Manufacturing Industry; China
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Huckman, Robert S., and Alan D. MacCormack. "BYD Company, Ltd." Harvard Business School Case 606-139, April 2006. (Revised September 2009.)
  • March 1994
  • Case

Materials Technology Corp.

By: Clayton M. Christensen
Materials Technology Corp. (MTC) is an MIT-based start-up company that identified an initial product market for its advanced materials-processing technology using conventional market research techniques. While pursuing that market--advanced microelectronic... View Details
Keywords: Marketing Strategy; Technology; Markets; Product Development; Innovation and Management; Electronics Industry; Computer Industry; United States
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Christensen, Clayton M. "Materials Technology Corp." Harvard Business School Case 694-075, March 1994.
  • November 1990 (Revised April 1999)
  • Case

General Motors: Packard Electric Division

By: Steven C. Wheelwright
Packard Electric is the division of General Motors (GM) that does all of the electrical wiring and cabling for GM automobiles. They developed a new approach for passing the cables through the firewall between the engine and passenger compartments. The new technology... View Details
Keywords: Business Divisions; Cost; Management Style; Product Design; Product Development; Production; Projects; Groups and Teams; Conflict and Resolution; Technology; Auto Industry
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Wheelwright, Steven C. "General Motors: Packard Electric Division." Harvard Business School Case 691-030, November 1990. (Revised April 1999.)
  • October 1995 (Revised March 1996)
  • Case

Executive Shirt Company, Inc.

By: Janice H. Hammond and Sylvie Ryckebusch
The Executive Shirt Co. is contemplating a move into custom-made shirts. The company's general manager has charged two of his managers to come up with plans for incorporating production of custom shirts into the existing manufacturing process. View Details
Keywords: Change Management; Production; Strategic Planning; Expansion; Apparel and Accessories Industry; United States
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Hammond, Janice H., and Sylvie Ryckebusch. "Executive Shirt Company, Inc." Harvard Business School Case 696-071, October 1995. (Revised March 1996.)
  • March 2016
  • Case

N12 Technologies: Building an Organization and Building a Business

By: David A. Garvin and Aldo Sesia
N12 Technologies was a startup founded in 2010 that employed nanotechnology to manufacture a patented material to improve the performance of carbon fiber composites, which were used in a wide variety of products, ranging from bicycles to automobiles to aircraft parts.... View Details
Keywords: Startup; Organizational Structure; Nanotechnology; Business Processes; Organizational Change and Adaptation; Organizational Design; Management Systems; Commercialization; Industrial Products Industry; Industrial Products Industry; Industrial Products Industry; Industrial Products Industry; Industrial Products Industry; United States
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Garvin, David A., and Aldo Sesia. "N12 Technologies: Building an Organization and Building a Business." Harvard Business School Case 316-002, March 2016.
  • March 1989
  • Background Note

Industrial Distribution Systems

A comprehensive description of industrial distribution systems. Written from the perspective of industrial products manufacturers, concerned about building and managing channels systems for taking products from point of manufacture to point of use. Covers: 1) channels... View Details
Keywords: Distribution Channels; Manufacturing Industry; Manufacturing Industry
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Corey, E. Raymond. "Industrial Distribution Systems." Harvard Business School Background Note 589-101, March 1989.
  • September 1992
  • Case

Kodak Business Imaging Systems Division

By: Marie-Therese M. Flaherty and Steven C. Wheelwright
Describes Kodak's decision regarding a manufacturing site for some of its products. Compares several types of products (with different cost structures) and several worldwide locations (with different characteristics). Provides a framework (model) for comparing and... View Details
Keywords: Framework; Production; Product; Global Range; Supply Chain Management; Factories, Labs, and Plants; Electronics Industry
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Flaherty, Marie-Therese M., and Steven C. Wheelwright. "Kodak Business Imaging Systems Division." Harvard Business School Case 693-043, September 1992.
  • 2008
  • Working Paper

Modern Management: Good for the Environment or Just Hot Air?

By: Nicholas Bloom, Christos Genakos, Ralf Martin and Raffaella Sadun
We use an innovative methodology to measure management practices in over 300 manufacturing firms in the UK. We then match this management data to production and energy usage information for establishments owned by these firms. We find that establishments in better... View Details
Keywords: Energy Conservation; Management Practices and Processes; Performance Productivity; Environmental Sustainability; Pollutants; Manufacturing Industry; United Kingdom
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Bloom, Nicholas, Christos Genakos, Ralf Martin, and Raffaella Sadun. "Modern Management: Good for the Environment or Just Hot Air?" NBER Working Paper Series, No. 14394, October 2008.
  • October 1993 (Revised September 1994)
  • Case

Catalina Marketing Corp.

By: David E. Bell, Walter J. Salmon and Dinny Starr
Catalina Marketing is a very successful marketing service firm. Their current customers include major supermarket retailers and consumer products manufacturers nation-wide. Catalina provides a unique way for these clients to distribute coupons for their products via... View Details
Keywords: Advertising; Information Management; Expansion; Product; Salesforce Management; Information Technology; Growth and Development Strategy; Customer Value and Value Chain; Advertising Industry
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Bell, David E., Walter J. Salmon, and Dinny Starr. "Catalina Marketing Corp." Harvard Business School Case 594-026, October 1993. (Revised September 1994.)
  • March 1994 (Revised November 1994)
  • Case

Komatsu Ltd. (A): Target Costing System

Komatsu, a leading manufacturer of construction equipment, seeks to expand aggressively through the 1990s. Key to its competitiveness is a strict adherence to target costs throughout the product development process. Komatsu conducts several design-for-manufacturability... View Details
Keywords: Cost; Machinery and Machining; Expansion; Product Development; Manufacturing Industry
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Cooper, Robin. "Komatsu Ltd. (A): Target Costing System." Harvard Business School Case 194-037, March 1994. (Revised November 1994.)
  • 17 Oct 2007
  • Research & Ideas

Why Global Brands Work

Nissan, and Honda sold standard products under a single brand umbrella. For decades, Ford adapted its manufacturing platforms, features, and model names from one country to another. The results: added View Details
Keywords: by John A. Quelch; Auto
  • March 1994 (Revised April 1994)
  • Case

Eli Lilly and Co.: The Flexible Facility Decision--1993

By: Gary P. Pisano
In 1993, Eli Lilly is preparing to build manufacturing capacity for three new pharmaceutical products that it expects to launch in 1996. Management wrestles with a decision of whether to add specialized manufacturing capacity or flexible capacity. This question touches... View Details
Keywords: Debates; Cost vs Benefits; Decisions; Investment; Goals and Objectives; Product Launch; Production; Corporate Strategy; Pharmaceutical Industry
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Pisano, Gary P. "Eli Lilly and Co.: The Flexible Facility Decision--1993." Harvard Business School Case 694-074, March 1994. (Revised April 1994.)
  • Article

The Rise of Synthetic Colors in the American Food Industry, 1870–1940

By: Ai Hisano
This article examines how, starting in the 1870s, food manufacturers in the United States began to use standardized color, achieved by synthetic dyes, as part of their marketing strategies. The emergence of the synthetic dye industry paralleled the growth of mass... View Details
Keywords: Safety; Food; Health; Brands and Branding; Manufacturing Industry; Manufacturing Industry; United States
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Hisano, Ai. "The Rise of Synthetic Colors in the American Food Industry, 1870–1940." Special Issue on Food and Agriculture. Business History Review 90, no. 3 (October 2016): 483–504.
  • August 1993 (Revised June 1994)
  • Case

21-Speed Gizmos, Inc.

In this hypothetical case, 21-Speed Gizmos, Inc., a manufacturer of electronic bicycle components for the serious cyclist, must decide what price to charge for a new product. Describes the product and includes cost and demand information available for making the... View Details
Keywords: Price; Decision Making; Product Marketing; Manufacturing Industry
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Dhebar, Anirudh S. "21-Speed Gizmos, Inc." Harvard Business School Case 594-024, August 1993. (Revised June 1994.)
  • April 2006 (Revised June 2008)
  • Case

New Balance Athletic Shoe, Inc.

By: H. Kent Bowen, Robert S. Huckman and Carin-Isabel Knoop
Considers whether New Balance, one of the world's five largest manufacturers of athletic footwear, should respond to Adidas' planned acquisition of Reebok--a transaction that would join the second- and third-largest companies in the industry. Highlights the unique... View Details
Keywords: Mergers and Acquisitions; Production; Supply Chain Management; Performance Improvement; Competition; Consolidation; Apparel and Accessories Industry
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Bowen, H. Kent, Robert S. Huckman, and Carin-Isabel Knoop. "New Balance Athletic Shoe, Inc." Harvard Business School Case 606-094, April 2006. (Revised June 2008.)
  • August 2006
  • Case

Dreyer's Slow Churned(TM) Ice Cream

By: Noel H. Watson, Steven C. Wheelwright and Brian DeLacey
Examines capacity forecasting and planning in a complex new product introduction scenario. The introduction at Dreyer's, a large dairy snack manufacturer, involves not only a new product but a new manufacturing process and product package, thus implying a significant... View Details
Keywords: Advertising; Forecasting and Prediction; Growth and Development Strategy; Brands and Branding; Product Launch; Product Development; Planning; Food and Beverage Industry; United States
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Watson, Noel H., Steven C. Wheelwright, and Brian DeLacey. "Dreyer's Slow Churned(TM) Ice Cream." Harvard Business School Case 607-018, August 2006.
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