Publications

2015
Chapter

The Value of Breadth and the Importance of Differences

By: David J. Collis

Honoring Pankaj Ghemawat's receipt of an Academy of Management award, this chapter examines his contribution to the global strategy field. It notes the continuing importance of country differences to international strategy and how geographic scope contributes to... View Details

Keywords: Global Strategy; Pankaj Ghemawat; Multinationals; Globalization; Management; Strategy

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October 2018 (Revised August 2023)
Case

Safecast: Bootstrapping Human Capital to Big Data

By: Ethan Bernstein and Stephanie Marton

On March 11, 2011, at 2:46pm, a 9.1-on-the-Richter-scale, six-minute long earthquake unleashed a tsunami that ravaged the Tohoku region of Japan, damaging the Fukushima Daiichi Nuclear Power facility and releasing sufficient radioactive material into the air and ocean... View Details

Educators

2022
Working Paper

The Limits of Decentralized Administrative Data Collection: Experimental Evidence from Colombia

By: Natalia Garbiras-Diaz and Tara Slough

States collect vast amounts of data for use in policymaking and public administration. To do so, central governments frequently solicit data from decentralized bureaucrats. Because central governments use these data in policymaking, decentralized bureaucrats may face... View Details

Keywords: Decentralization; Policy-making; Policy/economics; Policy Evaluation; Governance; Government Administration; Government and Politics; Government Legislation; Policy; Public Opinion; Analytics and Data Science; Latin America; South America; Colombia

December 2021
Case

Burning Glass Technologies: From Data to Product

By: Suraj Srinivasan and Amy Klopfenstein

In May 2021, Matt Sigelman, CEO of Burning Glass Technologies, a company that provided labor market analytics for a variety of markets, navigates his company’s transition from data company to product company. Burning Glass originated as a service that used artificial... View Details

Educators

February 1992 (Revised March 1992)
Case

Telefonica de Argentina S.A.: Analysis of Limited Data

By: David F. Hawkins

Keywords: Telecommunications Industry; Argentina

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15 Jan 2015
Video

Fernando Yunes of Whirlpool Latin America explains the value of FIELD

01 Mar 2004
News

Protecting against the Erosion of Brand Value

When Barnes & Noble rolled out a line of “store-brand” classic books last summer, the publishing industry gasped.The company aimed to provide consumers with high-quality books at prices significantly below what they would pay from... View Details

Keywords: Publishing Industries (except Internet); Information

March 2023
Module Note

Client Interviewing and Data Collection

By: David G. Fubini and Patrick Sanguineti

A module note for the Mastering Consulting and Advisory Skills (MCAS) course, "Client Interviewing and Data Collection" introduces the essentials of client interviews and provides best practices for early career consultants and advisors. View Details

Program

Creating Brand Value

nurture relationships and create value for both consumers and your business. Key Benefits Through real-life examples of how B2C companies and their marketers are creating brand value, you will expand your... View Details

29 Oct 2014
News

The Value of Keeping the Right Customers

2023
Working Paper

The Value of Professional Ties in B2B Markets

By: Navid Mojir and Sriya Anbil

We study how a particular form of social ties (i.e., professional ties proxied by past employment) aﬀects price and proﬁtability in business-to-business (B2B) markets. While most of the work on social ties focuses on information diﬀusion in business-to-consumer... View Details

Keywords: Professional Ties; Social Ties; Business-to-business Marketing; B2B Marketing; Repo; Individual Connections; B2B Pricing; Pricing; Decision-making In Financial Markets; Marketing; Relationships; Price; Financial Markets; Decision Making

SSRN

Article

You Can't Always Get What You Want: The Real Exchange Rate and Manufacturing Performance in a World of Global Value Chains

By: Laura Alfaro, Alejandro Cuñat, Harald Fadinger and Yanping Liu

Real exchange rate devaluations are typically seen as a viable development strategy, but the effectiveness of the approach may vary over time and across countries. This column explores this issue by focusing on the microeconomics of firm-level responses to exchange... View Details

Keywords: Manufacturing Performance; Real Exchange Rate; Global Value Chains; Economics; Production; Performance

20 Jul 2023
News

The Rising Value of Brand Valuation

November 2001 (Revised October 2017)
Supplement

GuestFirst Hotel (B): Taking Advantage of Panel Data

By: Frances X. Frei and Dennis Campbell

Supplements the (A) case. View Details

Keywords: Accommodations Industry