Filter Results:
(1,405)
Show Results For
- All HBS Web
(3,248)
- People (12)
- News (812)
- Research (1,405)
- Events (17)
- Multimedia (16)
- Faculty Publications (550)
Show Results For
- All HBS Web
(3,248)
- People (12)
- News (812)
- Research (1,405)
- Events (17)
- Multimedia (16)
- Faculty Publications (550)
Sort by
- March 2025 (Revised April 2025)
- Case
Perplexity: Redefining Search
By: Suraj Srinivasan, Michelle Hu, Sriraghav Srinivasan and Radhika Kak
By early 2025, Perplexity had rapidly evolved from a modest startup into a popular "answer engine" valued at $9 billion. The company had boldly positioned itself as the disruptor to Google aiming to redefine search for the AI age. Through novel AI... View Details
Keywords: AI and Machine Learning; Venture Capital; Innovation Leadership; Technological Innovation; Internet and the Web; Business Startups; Competitive Strategy; Business Model; Technology Industry; United States
Srinivasan, Suraj, Michelle Hu, Sriraghav Srinivasan, and Radhika Kak. "Perplexity: Redefining Search." Harvard Business School Case 125-093, March 2025. (Revised April 2025.)
- Research Summary
Mobile web advertising: maximum entropy banner allocation
The worldwide mobile advertising market, currently $3 billion in size, is expected to grow to $20 billion by 2011. Online and mobile advertising employs two main pricing models: pay-per-click (CPC) and pay-per-impression (CPM). To date, most of the... View Details
- October 2000 (Revised December 2000)
- Exercise
Participant and Leader Behavior: Group Decision Simulation (D)
This series provides the instructions for a group decision-making simulation in which students experience four different methods for leading a group decision process. In the simulation, all students work in groups, with one person designated as the team leader. All... View Details
"Participant and Leader Behavior: Group Decision Simulation (D)." Harvard Business School Exercise 301-029, October 2000. (Revised December 2000.)
- October 2000 (Revised December 2000)
- Exercise
Participant and Leader Behavior: Group Decision Simulation (F)
This series provides the instructions for a group decision-making simulation in which students experience four different methods for leading a group decision process. In the simulation, all students work in groups, with one person designated as the team leader. All... View Details
"Participant and Leader Behavior: Group Decision Simulation (F)." Harvard Business School Exercise 301-049, October 2000. (Revised December 2000.)
- Teaching Interest
Strategy For Entrepreneurs
Strategy for Entrepreneurs (SFE) helps students develop better strategies for the ventures they start, the startups they will join, and the new companies they might invest in. The course pushes students to write down a theory of value and then design and run... View Details
- October 2000 (Revised December 2000)
- Exercise
Participant and Leader Behavior: Group Decision Simulation (B)
This series provides the instructions for a group decision-making simulation in which students experience four different methods for leading a group decision process. In the simulation, all students work in groups, with one person designated as the team leader. All... View Details
"Participant and Leader Behavior: Group Decision Simulation (B)." Harvard Business School Exercise 301-027, October 2000. (Revised December 2000.)
- October 2000 (Revised December 2000)
- Exercise
Participant and Leader Behavior: Group Decision Simulation (A)
This series provides the instructions for a group decision-making simulation in which students experience four different methods for leading a group decision process. In the simulation, all students work in groups, with one person designated as the team leader. All... View Details
"Participant and Leader Behavior: Group Decision Simulation (A)." Harvard Business School Exercise 301-026, October 2000. (Revised December 2000.)
- December 24, 2019
- Article
Why It's So Hard to Change People's Commuting Behavior
By: Ariella S. Kristal and A. V. Whillans
Car commuters report higher levels of stress and lower job satisfaction compared to train commuters—in large part because car commuting can involve driving in traffic and navigating tense road situations. Some employers are trying to get involved and reduce car... View Details
Keywords: Sustainability; Motivating People; Time And Wellbeing; Time Stress; Commuting; Behavior; Change; Motivation and Incentives
Kristal, Ariella S., and A. V. Whillans. "Why It's So Hard to Change People's Commuting Behavior." Harvard Business Review Digital Articles (December 24, 2019).
- December 24, 2019
- Editorial
Why It’s So Hard to Change People’s Commuting Behavior
By: Ariella Kristal and Ashley Whillans
Car commuters report higher levels of stress and lower job satisfaction compared to train commuters—in large part because car commuting can involve driving in traffic and navigating tense road situations. Some employers are trying to get involved and reduce car... View Details
Kristal, Ariella, and Ashley Whillans. "Why It’s So Hard to Change People’s Commuting Behavior." Harvard Business Review (website) (December 24, 2019).
- April 2019 (Revised April 2021)
- Case
Wayfair
By: Jeffrey F. Rayport, Susie L. Ma and Matthew G. Preble
In 2016 Niraj Shah and Steve Conine, founders of online home goods retailer Wayfair, are faced with a decision about how to improve user experience on their e-commerce sites. A key driver of consumer interest and conversion to purchase in the home category is visual... View Details
Keywords: Visual Assets; Corporate Entrepreneurship; Decision Making; Business or Company Management; Growth Management; Innovation and Invention; Operations; Strategy; Technology; Retail Industry; Service Industry; United States; Massachusetts
Rayport, Jeffrey F., Susie L. Ma, and Matthew G. Preble. "Wayfair." Harvard Business School Case 819-045, April 2019. (Revised April 2021.)
- June 2014
- Case
Starbucks Coffee Company: Transformation and Renewal
By: Nancy F. Koehn, Kelly McNamara, Nora N. Khan and Elizabeth Legris
Starbucks Coffee Company: Transformation and Renewal analyzes the turnaround and reconstruction of Starbucks Coffee Company from 2008 to 2014 as led by CEO and co-founder Howard Schultz. The case offers executives and students an opportunity to examine in depth how... View Details
Keywords: Howard Schultz; Starbucks; Transformation; Turnaround; Change; Decision Making; Entrepreneurship; Growth and Development; Leadership; Organizations; Problems and Challenges; Risk and Uncertainty; Strategy; Value; Consumer Products Industry; Food and Beverage Industry; Retail Industry; North and Central America; Europe; Asia; South America; Middle East; Latin America
Koehn, Nancy F., Kelly McNamara, Nora N. Khan, and Elizabeth Legris. "Starbucks Coffee Company: Transformation and Renewal." Harvard Business School Case 314-068, June 2014.
- February 2019
- Technical Note
Can Multiunit Organizations Remain Agile as They Grow?
By: Tatiana Sandino
This note discusses how multiunit organizations incorporate flexibility into their management control systems, some by authorizing all or a select number of their dispersed units to make input and process decisions, some by investing in data-analytic technologies to... View Details
Keywords: Management Control Systems; Flexibility; Management Systems; Business Units; Decision Making
Sandino, Tatiana. "Can Multiunit Organizations Remain Agile as They Grow?" Harvard Business School Technical Note 119-067, February 2019.
- June 2023 (Revised October 2024)
- Teaching Note
Clash of Two Giants Simulation Exercise Teaching Note
By: Feng Zhu
Teaching Note for HBS Case No. 623-092. Many markets are organized around platforms that connect consumers with complimentary applications and services. These platforms are two-sided because both sides—consumers and those providing applications or services—need access... View Details
- 19 Oct 2009
- Research & Ideas
Why Are Web Sites So Confusing?
Do you sometimes get the feeling that Internet portals, search pages, social networks, e-commerce, and other Web sites are not necessarily designed in order to maximize user convenience and benefits? We do,... View Details
Keywords: by Andrei Hagiu & Bruno Jullien
- Research Summary
Overview
By: Iavor I. Bojinov
Over the last decade, technology companies like Amazon, Google, and Netflix have pioneered data-driven research and development processes centered on massive experimentation. However, as companies increase the breadth and scale of their experiments to millions of... View Details
- 03 Jun 2013
- Research & Ideas
The Power of Rituals in Life, Death, and Business
Norton, an associate professor in the Marketing unit at Harvard Business School. "But we didn't know if the ritual caused the healing." “We see in every culture—and throughout history—that people who perform rituals report feeling better." What followed... View Details
Keywords: by Carmen Nobel
- Research Summary
Overview
Over the last decade, technology companies like Amazon, Google, and Netflix have pioneered data-driven research and development processes centered on massive experimentation. However, as companies increase the breadth and scale of their experiments to millions of... View Details
- March 2020
- Case
A Tower for the People: 425 Park Avenue
By: John Macomber, Joseph G. Allen and Emily Jones
Healthy buildings and superior air quality are increasingly important since people now spend so much time indoors. Indoor spaces drive performance and productivity. Commercial real estate landlords and investors are responding to the demands of sophisticated tenants... View Details
Keywords: Health And Wellness; Real Estate; Sustainability; Health; Pollution; Buildings and Facilities; Performance Productivity; Finance; Real Estate Industry; New York (city, NY)
Macomber, John, Joseph G. Allen, and Emily Jones. "A Tower for the People: 425 Park Avenue." Harvard Business School Case 220-065, March 2020.
- 2021
- Working Paper
Does Social Media Cause Polarization? Evidence from Access to Twitter Echo Chambers during the 2019 Argentine Presidential Debate
By: Rafael Di Tella, Ramiro H. Gálvez and Ernesto Schargrodsky
We study how two groups, those inside vs. those outside echo chambers, react to a political event when we vary social media status (Twitter). Our treatments mimic two strategies often suggested as a way to limit polarization on social media: they expose people to... View Details
Keywords: Political Polarization; Political Elections; Internet and the Web; Attitudes; Social Media; Argentina
Di Tella, Rafael, Ramiro H. Gálvez, and Ernesto Schargrodsky. "Does Social Media Cause Polarization? Evidence from Access to Twitter Echo Chambers during the 2019 Argentine Presidential Debate." NBER Working Paper Series, No. 29458, November 2021.
- June 2023
- Exercise
Clash of Two Giants Simulation Exercise Instructions
By: Feng Zhu and Marco Iansiti
Many markets are organized around platforms that connect consumers with complimentary applications and services. These platforms are two-sided because both sides - consumers and those providing applications or services - need access to the same platform to interact. A... View Details
Keywords: Platform Strategies; Technology Platform; Customer Acquisition; Network Effects; Digital Platforms; Marketplace Matching; Strategy
Zhu, Feng, and Marco Iansiti. "Clash of Two Giants Simulation Exercise Instructions." Harvard Business School Exercise 623-092, June 2023.