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Publications

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    • All HBS Web  (2,465)
      • Faculty Publications  (300)

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      • January 1978 (Revised February 1983)
      • Case

      Polaroid-Kodak (B1)

      By: Michael E. Porter
      Describes additional events in battle between Polaroid and Kodak outlined in Polaroid-Kodak. Includes the competitive actions taken by the companies such as the introduction of customer rebates and bonus plans with dealers. Details the new products of each company and... View Details
      Keywords: Customer Focus and Relationships; Marketing Strategy; Market Entry and Exit; Product; Competitive Strategy; Electronics Industry
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      Porter, Michael E. "Polaroid-Kodak (B1)." Harvard Business School Case 378-173, January 1978. (Revised February 1983.)
      • Forthcoming
      • Article

      An AI Method to Score Celebrity Visual Potential from Human Faces

      By: Flora Feng, Shunyuan Zhang, Xiao Liu, Kannan Srinivasan and Cait Lamberton
      It has long been a mantra of marketing practice that, particularly in low-involvement situations, spokespeople should be physically attractive. This paper suggests there is a higher probability of gaining fame and influence (i.e., celebrity potential) than is captured... View Details
      Keywords: Personal Characteristics; AI and Machine Learning; Forecasting and Prediction; Marketing
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      Feng, Flora, Shunyuan Zhang, Xiao Liu, Kannan Srinivasan, and Cait Lamberton. "An AI Method to Score Celebrity Visual Potential from Human Faces." Journal of Marketing Research (JMR) (forthcoming). (Pre-published online February 12, 2025.)
      • Research Summary

      Consumer Decision Making and Behavioral Research

      By: John T. Gourville

      John Gourville’s research focuses on consumer behavior, especially in the areas of pricing and consumer decision making. In the area of pricing, for instance, he has looked at the role of time on how consumers interpret and react to product costs and prices.... View Details

      • Research Summary

      Consumer-Brand Relationships and CRM

      By: Jill J. Avery
      This highly pragmatic stream investigates the contemporary practice of customer relationship management (CRM) by exploring the phenomenological, lived experience of consumers' relationships with brands.  Using a contracting theory lens supplemented with knowledge of... View Details
      • Research Summary

      Islamic Financing Practices

      By: Samuel L. Hayes
      Samuel L. Hayes III is examining (with faculty of Harvard University's Law School and Center for Middle Eastern Studies) Islamic banking and investment practices. Because the Koran prohibits the payment of fixed interest and guarantees on funds invested either with... View Details
      • Research Summary

      Land in China's Political Economy

      By: Meg Rithmire

      Land Bargains and Chinese Capitalism: The Politics of Property Rights under Reform

      Published October 2015

      China since the 1980s has been the scene of unprecedented efforts at urban construction and growth, even in the absence of privatization... View Details

      • Research Summary

      Lean Startup Management Practices

      By: Thomas R. Eisenmann

      Many information technology startups have embraced "lean startup" management practices. Lean startups confront high levels of uncertainty about both customer problems and product solutions: the strength of demand for new... View Details

      • Teaching Interest

      Marketing Strategies for Profitable Growth—China

      By: John A. Deighton
      Maintaining quality standards and sustaining profitable growth in China's rapidly evolving marketplace requires powerful marketing strategies that enable organizations to build and nurture long-term customer relationships. To help... View Details
      • Article

      Organizational Emplacement as a Response to Digital Threat: The Novel Resurgence of Independent Bookstores

      By: Ryan Raffaelli and Ryann Noe
      This study reveals how incumbent actors leverage physical place as source of differentiation in response to the threat of digital commoditization. Through a longitudinal, qualitative analysis of the U.S. independent bookselling industry from 1995 to 2019, we outline... View Details
      Keywords: Retail; Place Making; Bookstores; Industry Evolution; Digital; Commoditization; Organizational Change and Adaptation; Adaptation; Business Strategy; Digital Transformation; E-commerce; Distribution Channels; Civil Society or Community; Value Creation; Retail Industry
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      Raffaelli, Ryan, and Ryann Noe. "Organizational Emplacement as a Response to Digital Threat: The Novel Resurgence of Independent Bookstores." Administrative Science Quarterly (in press). (Pre-published online May 3, 2025.)
      • Teaching Interest

      Overview

      By: Jeffrey J. Bussgang

      Launching Technology Ventures
      Launching Technology Ventures (LTV) is designed for students who are actively working on their own startups or who will work at early-stage startups. The course material is, in particular, focused on new businesses in the... View Details

      • Research Summary

      Overview

      By: Jorge Tamayo
      Professor Tamayo’s research focuses on theoretical modeling and structural estimation of firm decision-making and productivity.

      Professor Tamayo studies dynamic competition for customer membership. Generally, firms that implement a membership model charge a... View Details
      Keywords: Industrial Organization, Industrial Development; Management Practices and Processes; Management Skills; Management Style; Energy Generation; Performance Efficiency; Market Design; Crime and Corruption; Manufacturing Industry; Energy Industry
      • Research Summary

      Overview

      By: Eva Ascarza
      Professor Ascarza’s research primarily focuses on providing researchers and marketers a better understanding of how to manage customer retention so as to reduce churn and increase firm’s profitability. She addresses these issues by building empirical models of customer... View Details
      Keywords: Customer Retention; Churn; Field Experiments
      • Research Summary

      Overview

      By: Andy Wu
      How can technology entrepreneurs build competitive advantage from the ground up? Professor Andy Wu conducts scholarly research and develops course materials that document how technology entrepreneurs can (1) organize for innovation to create new market opportunities... View Details
      Keywords: Strategy; Entrepreneurship; Venture Capital; Growth Management; Organizational Design; Organizational Structure; Technology Platform; Technological Innovation; Information Technology Industry; Retail Industry; Pharmaceutical Industry; Video Game Industry; Media and Broadcasting Industry; United States; China; Southeast Asia; South Asia
      • Research Summary

      Overview

      By: Ayelet Israeli
      Professor Israeli utilizes econometric methods and field experiments to study data driven decision making in marketing context. Her research focuses on data-driven marketing, with an emphasis on how businesses can leverage their own data, customer data, and market data... View Details
      Keywords: Channel Management; Pricing; Pricing Policies; Online Marketing; E-commerce; Analytics; Econometrics; Field Experiments; Data Analytics; Artificial Intelligence; Value Of Data
      • Teaching Interest

      Private Equity and Venture Capital (Executive Education)

      By: Josh Lerner

      As equity markets appear to strengthen, interest rates remain low, and asset values look attractive, private equity firms are uniquely positioned to pursue new opportunities. This View Details

      • Research Summary

      Renovating Democratic Capitalism

      By: Malcolm S. Salter

      This in-process work focuses on how best to address the declining public trust and confidence in democratic capitalism, which many citizens consider to be a cornerstone of our national ideology and identity? While the answer to this question is not entirely clear, I... View Details

      • Teaching Interest

      Strategy Execution

      By: Dennis Campbell

      This course takes strategy as given and teaches what students need to know to execute and win in highly competitive markets. Using fundamental building blocks based on accountability systems and structures, this course is divided into seven modules:

      1.... View Details

      • Research Summary

      The Origins, Current State, and Future of Capitalism

      By: Sophus A. Reinert
      Starting with the dawn of market capitalism in Renaissance Italy, Professor Reinert works at the intersection of economic ideas, policies, and practices in history, particularly as seen through the lens of national strategies in international competition. He seeks to... View Details
      • Forthcoming
      • Article

      The Political Economy of Anti-Bribery Enforcement

      By: Lauren Cohen and Bo Li
      Using exogenous variation in the timing and geographic location of U.S. Congressional elections, we find that the probability of Foreign Corrupt Practices Act (FCPA) enforcement actions against foreign firms increases significantly preceding senatorial elections,... View Details
      Keywords: Bribery; Regulatory Enforcement; Crime and Corruption; Political Elections; Power and Influence; Public Opinion; Geographic Location
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      Cohen, Lauren, and Bo Li. "The Political Economy of Anti-Bribery Enforcement." Management Science (forthcoming).
      • Forthcoming
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      What's My Employee Worth? The Effects of Salary Benchmarking

      By: Zoë B. Cullen, Shengwu Li and Ricardo Perez-Truglia
      While U.S. legislation prohibits employers from sharing information about their employees’ compensation with each other, companies are still allowed to acquire and use more aggregated data provided by third parties. Most medium and large firms report using this type... View Details
      Keywords: Information Sharing; Wages; Policy; Compensation and Benefits
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      Cullen, Zoë B., Shengwu Li, and Ricardo Perez-Truglia. "What's My Employee Worth? The Effects of Salary Benchmarking." Review of Economic Studies (forthcoming).
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